<digital> storytelling </digital> my story?I

dislike / like

digitization

<digital> storytelling </digital> What are we going to earn?

#money? #respect!

#attention!

discuss this subject for about 3 minutes with your neighbour

<digital> storytelling </digital> telling history?

#text #context

#knowledge #objects

#intangible #oral #history

#value #experience

#game # …?

<digital> storytelling </digital> history?

<digital> storytelling </digital> story?

"When the winds of change blow, some seek shelter, others

build windmills" Chinese say

<digital> storytelling </digital> storytelling

#network #innovation

#connectivity #exchange

#adaptability #swarm #share

#credibility #tastemakers

#audience #relations

<digital> storytelling </digital> storytelling is drama

"drama is anticipation

mingled with uncertainty"

<digital> storytelling </digital> who's story?

<digital> storytelling </digital> the narrator and his chaging role

<digital> storytelling </digital> Story / dialogue?

<digital> storytelling </digital> Why storytelling?

storytelling (and listening) means cocreating our heritage

<digital> storytelling </digital> Why storytelling?

crowdsourcing 'stories' means building relations

<digital> storytelling </digital> Why storytelling?

defining and refining identity

<digital> storytelling </digital> Why storytelling?

defining and refining identity

<digital> storytelling </digital> Why digital? the L.I.S.T. model

( r e a l )T i m e / m o m e n t

S o c i a lI n t e r a c t i o n

( m e t a )

I n f o r m a t i o n/ I n t e r f a c e

( p o s i t i o n )

L o c a t i o n / P l a c e

meetings

stories

e x p e r i e nc e s

c o n v e r s at i o n s

<digital> storytelling </digital>

The dimensions of time and space were in crisis at the end of the 20th century. There was the acceleration of transport and information but not widely access to it. Internet is the answer to this crisis and therefore so successful.

Digital interaction has transformed the archaic dimensions Space and Time into operational interaction in which information, position and Time/ moment are aligned. These STIP dimensions are mutually reinforcing; from Google Earth and Layar to Foursquare and TomTom.

Digital interaction makes the Here and Now for all of us to an emotional dimension that can be experienced and operationalized. From the Now man builds his world. The man who originated a spatial entity has media at his disposal which he can connect him to the world, can help him build this world and influence it from there and then.

Johannes Bongers (Bureau S.) 2005

<digital> storytelling </digital> Narrativity

“Narrativity is a term that describes the degree of ‘storyness’ of a text.” (not of an object, or a (historic) person, site or event?)

<digital> storytelling </digital> Narrativity

standpoint and focalisation

<digital> storytelling </digital> Defining narrativity

space and possibility to cross borders (philosophicly)

How can stories be folded onto physical space in order to create memorable human experiences and produce places that have distinct identities? How can theories of space and theories of narrative inform each other? How can physical and virtual worlds be combined, to produce multi-sensory environments? Where is the agency and who or what are the actants? What is the role of user participation? How can narrative environments address social, economic and environmental sustainability?

<digital> storytelling </digital> Narrativity

communication between the duration of the telling and the period of the story being told

<digital> storytelling </digital> Narrativity

communication between the duration of the telling and the period of the story being told

<digital> storytelling </digital>

in search of van Gogh...

Who is telling / writing?

<digital> storytelling </digital> where to meet your audience?

at the official museum website?

<digital> storytelling </digital> L.I.S.T.

<digital> storytelling </digital> where are people social?

will they look for shared experiences?

<digital> storytelling </digital> where do museums meet?

will they search and share on common grounds?

<digital> storytelling </digital> search engine for youngsters

maybe they search for valuable fun?

<digital> storytelling </digital> collecting and recollecting

maybe people expect to find hem here?

<digital> storytelling </digital> rehearse, remix, recreate…

people may get involved in a playful way

<digital> storytelling </digital> share and favorite

maybe they search for instant identity?

<digital> storytelling </digital> Like birds

<digital> storytelling </digital> Like you

maybe they search for instant identity?

Think about the most precious, famous or otherwise spectacular object or cultural heritage you know or own…

write a tweet about this, in which you summarise the utmost essence in 140 characters...

<digital> storytelling </digital> Like youHow did you use twitter? For whom was it? did you think of followers or an audience? Was it a stand alone text, or did it contain a link? Did you shorten the link?

Did you mention someone?

Was your tweet engaging?

Was there dynamic in the conversation?

Did you write (think) intuitively?

<digital> storytelling </digital> How to write/txt?

<digital> storytelling </digital> How to write/txt?

<digital> storytelling </digital> How to write/txt?

<digital> storytelling </digital> How to write/txt?

<digital> storytelling </digital> 6 x L ( 3 x 2) x L- Loose

- Listen

- Like-wise

- Learn (lifelong)

- (L.A.T.) relations

- be Loved Loyalty And Trust

<digital> storytelling </digital> Ask, invite, link, share…adjust your way of writing: • make a long story short • be:

- brief - imaginative - direct - concise - quick - dare to make a mistake - make it ‘more or less’ ready

• make it usefull: - headers and white spaces - (hyper) links - active form of writing

• understand your audience • define where to meet? (location + media) • how would you describe your relation with the reader? Will it last?

(make it sustainable, ask to engage, promote, share) • do your best to:

- inform - engage - entertain

<digital> storytelling </digital> From museum text to copy

"Communication is conversation.

Not dictating, but speaking with. And listening."

<digital> storytelling </digital> The art of copywriting

writing is thinking visual (with a small amount of text), is looking through the eyes of your audience

<digital> storytelling </digital> The art of involving (through text)

Emotion

Creation

Senses richness

Focus

Repeat

Keep building

<digital> storytelling </digital>

- Stories can bridge the boundaries of time, they can connect the past, the present and the future

- Stories can enable us to find similarities between ourselves and others, real, virtual, imagined…

- Stories can confirm a truth that enhances our sense of who we are as human beings, to confirm stories of who we are (we all want confirmation that makes sense of our lives)

- Stories can let us care about - really emotional, intellectual, aesthetic - things that are valuable for us; there is no one you can't love, once you've heard their story

- ensure there is a constant directive, a road map, a route that includes the central theme

- give your audience not 4, but 2 + 2. Encourage the urge to finish the story, to help, to care, to fill in ...

- stories have to contain the most important ingredient: surprise

The power of stories

<digital> storytelling </digital> storytelling & crossmedia

<digital> storytelling </digital> crossmedia / transmedia

<digital> storytelling </digital> crossmedia / transmedia- Define the core of your story - Define ingredients, such as characters, situation /

location, storyline, time, dramatic change - Who is your audience? - Why do you want to involve them. What do you want

from your audience? - Which part of the story is suitable for which media?

at which moment? -> make a roadmap - How and when will they interact? - How do they get from medium to medium? Why? - Have fun!

<digital> storytelling </digital>

1: Quality and Speed means Costs. 2: It’s never as easy as you think it will be.

3: Have a plan or outline for the whole project before you begin. Know thematic elements as well as the look and feel of a project. And know when a project ‘ends’.

4: Set the stage so the audience knows what they are committing to structurally (their time and commitment) as well as the ‘story’ elements.

5: Everything in your transmedia story has a potential barrier to entry. For example, having to register to use the site, moving across platforms etc.

6: Everything is a balancing act, for example, between audience size, audience engagement, audience contribution, accessibility etc. Don’t make the bonus content — the music, the audio play, the game, and whatever else I devise — necessary to follow the story.

7: Promote yourself. Your own networks aren’t enough. Go where your audience is, to forums and blogs and news sites and put your stuff in front of eyeballs.

Christy Dena7 lessons about transmedia stories

<digital> storytelling </digital>

http://www.youtube.com/watch?v=61g72U9ZEsY&feature=PlayList&p=4482DCE2474A1653&playnext=1&playnext_from=PL&index=6

http://www.youtube.com/watch?v=Mn-vO1mi2eQ&feature=related

http://www.slideshare.net/jgerst1111/digital-storytelling-1303268

http://www.geheugenvanalmere.nl/

http://www.disappearingplaces.net/tags/

http://www.frankwatching.com/archive/2007/03/11/digital-storytelling-de-kunst-van-het-toevoegen/

http://storiesforchange.net/

http://en.wikipedia.org/wiki/The_Truth_About_Marika

http://www.youtube.com/watch?v=iX_ZJkwvKR8

http://www.brooklynmuseum.org/opencollection/tag_game/start.php

http://blog.programmableweb.com/2009/04/01/hack-the-brooklyn-museum/

http://www.dutchcowboys.nl/events/16338

Transmedia storytelling links

<digital> storytelling </digital> knowledge ecologyblog / facebook / twitter / google+ scooop. it! paper.li etc.

seminar

expo site bieb

event

photo

3D / AR

video

e.g. issuu / slideshare /

flipbook / pinterest

curriculum

internship

debate + LinkedIn

game

+ best practice (showcases, project descriptions) + knowledge database (publications, presentations) + external sources

stories / knowledge

+ experience / opinion + news (blog , social media) + announcements (events, exhibitions, conferences) + node / hub (social media, contact information)

research

app mobile

<digital> storytelling </digital> Case

<digital> storytelling </digital> Case

<digital> storytelling </digital> Case

<digital> storytelling </digital> Case

<digital> storytelling </digital> Case

what kind of media could the Pushkin Museum use and why?

<digital> storytelling </digital> Case

<digital> storytelling </digital> Thank you for your attention!