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Stories from across the pond: How UK Career Services collect and use
destinations data
Lucy Hawkins, Careers AdviserUniversity of Oxford
Learning objectives
• Knowledge of processes used for collecting UK destinations data
• Knowledge of UK best practice in presenting and using destinations data
• Awareness of issues faced by UK relating to destinations data
• Confidence in interpreting further UK resources
Background
University of Oxford Careers ServiceFounded 1892~21,000 students12 Careers Advisers
Our Career Center
Our Career Center
Some UK parameters
• HEI = Higher Education Institution• ‘Postgraduate (PG) student’ = ‘Graduate student’• Completed Bachelors = ‘graduate’• Average graduate starting salary (pre tax)– Oxford - £25,000 (~$39,000)– UK - £21,000 (~$32,000)
Our website
Our destinations data
What destinations data do we have...
... And how do we collect it?
DLHE
Every UK HEI 2 graduation groups One ‘test date’ for each ~6 mo. after Target response rates:– 80% UK– 50% EU–40% Int’l*
DLHE
UK GovernmentUniversities
set up
designsanalysespublishes
collection by
CollectionTelephone
Postal survey
Email survey link
CostTime
(c.Nov –> Feb)
Collection methods
In-house• Student phone banks• ‘DLHE Coordinator’ role,
integration year-round• Valuable experience for
students• Less efficient, more
accurate?
Outsourced• No capacity issues• Removal of non-
completion risk• Independent• Economies of scale
Both cost ~$55000 for a leaving class of ~ 9,000
DLHE pros and cons
• Easy comparisons between universities
• Fantastic information for students/alumni
• Great source of alumni contributors
• Allows for targeted follow up with unemployed group
• Great to use with employers
• ‘Graduate jobs’ definition
• Misleading %s for small courses
• Over-emphasises ‘6 months out’
• Uneditable content• Classification issues
How is destinations data published?
... And what’s university best practice?
Directly published on...
• HESA site• HESA app• Unistats• Course
pages
Indirectly published...
Career Centers
• No obligation to publish their destinations data
• But good practice to do so, and helpful for guidance encounters...
Best practice
How is destinations data used?
... By the career center?
Labour market information
Reclassification by hand!
Identifying trends
• Salary• Gender• Field• Study
Alumni engagement
• Sourcing panel speakers• Inviting alumni to become career mentors• Assessing alumni career needs• Unemployment
follow up
The future?
Questions
Lucy HawkinsCareers Adviser@CareersLucy
www.linkedin.com/in/lucyhawkinswww.careerslucy.wordpress.com
