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Panelists address how savings can be obtained through the use of XML and style sheets, efficient rights management, and a digital production workflow. (Rebecca Goldthwaite, Cengage Learning)
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Starting with XML:The Benefits of Automating Composition with Standard StylesheetsRebecca Goldthwaite, Cengage LearningJanuary 13, 2009
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Cengage Learning: Total Revenue $1.8B
Gale InternationalAcademic & Professional Group
Cengage Learning delivers highly customized learning solutions for colleges, universities, professors, students, libraries, government agencies, corporations and professionals around the world. These solutions are delivered through specialized content, applications and services that foster academic excellence and professional development and provide measurable results to its customers.
Cengage Learning Overview
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Cengage Learning Overview cont.
3,200 core Higher Education & Career/Professional titles per year across the three business units
1,700 titles are outsourced
Disparate disciplines such as Math, Chemistry, Nutrition, Cosmetology, Fire Science, Counseling, World Languages, Nursing, History, etc.
Currently automate composition for 25% of core print products
Rebecca Goldthwaite, Executive Director of Strategic Partner Management –Production
Sourcing for print & digital production as well as conversion servicesManage vendor sourcing and contract negotiations for this automated composition program
Jouve & Publishing Dimensions – stylesheet development and supporting architecture/systemsPreferred production partners in India – composition & content conversion
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Production Automation Library [PAL]
Cengage Learning’s approach to automation through mass customization
The Production Automation Library (PAL) is a repository of standard designs (styles/templates) to use in the automated composition of titles for print production
Pre-configured CL text designs, complete with PDF samples, ready-to-use with InDesign templates, accompanying fonts and design elements3B2 stylesheets that produce consistent output at any composition vendorTitles using PAL designs are produced using consistent, high-quality XML with a proprietary CL schema
Status19 stylesheets completed149 titles produced or in progress
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PAL Workflow Comparison
traditional composition
non-PAL 3B2
PAL w/3B2
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Starting with XML – The Benefits
Reduced design costs
Reduced composition costs
Faster turnaround from sample pages to completed title
Standard designs that can be reviewed in PDF form for usability and content appropriateness, and still allow a substantial variation in look and feel
Pedagogical structure that can be used as an authoring template or guideline for new manuscript development and or additions elements
High-quality, consistently structured XML content that is readily reusable
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Starting with XML – The Cost Savings
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Starting with XML – The Cost Savings
Stylesheets
Simple = $550
Moderate = $1000
Complex = $1500
PAL = $5,000 - $10,000
Composition
$.50 - $4.25
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Starting with XML – Lessons Learned
Partnerships are importantPublishing Dimensions/JouveCollaborative production partnersInternal partners
It’s an iterative processApproach to automationTechnology & tools change over time
There will always be challenges with technology & toolsPublisher-specific workflows & architectureComposition platform decisions & necessary workarounds
Consistency & discipline are criticalNecessary to achieve cost savingsDesigners, authors, developers, compositors, conversion vendors
Know your automate-abilityStandardization with flexibility [mass customization]Author & publisher concerns regarding unique page make-upPage make-up compromises
Culture change is keyMaking the shift within an organization is necessary for buy-inPrograms are slow to start & even slower to be adopted
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