Name of Film Film Rights (franchise, sequel, book etc)

Film Budget

Prodution Company (Warner Bros, Film Four etc)

Director (plus other films they’ve made)

Main Star 1 (Plus other films)

Main Star 2 (Plus other films)

Brief Storyline

Production Details (where was it filmed? animation? special effects? etc

Release date (www.launchingfilms.com)

How wide was its release? (www.launchingfilms.com)

Two other films released the same week

Main Competator film (released around the same month)

Target audience for the film

What are the films main selling points?

Example of Promotion 1 - give details

Example of Promotion 2 - give details

Example of Promotion 3 - give details

How large was the marketing strategy?

Are there examples of the following:

Toys Fast Food Merch Other (List below)

Tv Appearences

High Profile Premiere

News Reports

Website

Social Media

Video Game

What do you consider the aim of the campaign to be (to be entertaining, exciting, cool, interactive, build on prior success, be totally unique, build on star success, Create a brand etc)