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Started in 2003, the Sri Aurobindo Centre for Arts & Communication (SACAC) is an autonomous, not-for-profit institution for creative learning in arts and communication. We are a unit of Sri Aurobindo Society, Puducherry. We offer one year diploma programmes in Photography, Audio Engineering and Music Production and Creative Documentary, in addition to courses in Advertising and Public Relations (IMC) and Digital Marketing Communication. We also offer short term courses in Still Photography, Creative Writing, Creative Graphic Design, Painting and Sketching. For more information visit http://www.sac.ac.in/
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Content
Purpose 6
Mission 7
About Us 8
Sri Aurobindo Society 11
Message from the Chairman 12
Message from the Director 13
Teaching Philosophy 14
Insight 16
Campus and Infrastructure 18
Schools 20
Advertising and 22
Public Relations (IMC)
Audio Engineering and 26
Music Production
Creative Documentary 30
Digital Marketing Communication 40
Photography 44 Continuing Education 56
Creative Graphic Design 59
Creative Writing 60
Effective Business 62
Communication Skills
Painting and Sketching 64
Still Photography 66
Whatever one does, one must not only do it as best one can,
but strive to do it better and better, in a constant effort for
perfection. In this way everything without exception becomes
interesting, from the most material chore to the most artistic
and intellectual work. The scope for progress is infinite and
can be applied to the smallest thing.
-The Mother
The first principle of true teaching is that nothing can be taught.
The teacher is not an instructor or taskmaster, he is a helper
and guide. His business is to suggest and not to impose.
-Sri Aurobindo
Purpose
Creating future leaders in Arts & Mass
Media Communication, with the best of
human values, working for a world based
on truth, harmony, creativity, and beauty.
Mission
Being an international centre of
educational excellence that develops
human faculties to make a conscious
individual with an environment that
inspires and inculcates values and
encourages self-development
and self-expression.
It‘s not always that you make correct decisions in life,
sometimes you stumble upon them. Coming to SACAC
was one such decision. The 1st day when I entered the
campus, I fell in love with the ambience.
Saniyia Kraipak (Creative Photography Programme) 2013 - 14
About Us
Started in 2003, the Sri Aurobindo Centre
for Arts & Communication (SACAC) is an
autonomous, not-for-profit institution for
creative learning in arts and
communication. We are a unit of
Sri Aurobindo Society, Puducherry.
Ten years ago, SACAC made a humble
beginning as a small media school with
25 students. Today our alumni comprises
500 Art, Media and Communication
professionals. The collective alumni base
for programmes under ‗Continuing
Education‘ at SACAC is made up of
more than a thousand people from
varied backgrounds.
We offer one year diploma programmes
in Photography, Audio Engineering
and Music Production and Creative
Documentary, in addition to courses in
Advertising and Public Relations (IMC)
and Digital Marketing Communication.
At SACAC, we believe in carving
out a unique journey in creativity
for our students and are guided by
the fundamental premises of Integral
Education as envisaged by Sri Aurobindo
and The Mother.
With this in mind, we have developed
SACAC as a centre of excellence for
training in Media Arts and Communication
for aspiring students and professionals who
would like to use Media as a means of self-
development and self-expression, and as an
instrument for social progress and change.
Over the years, the institution has grown
to be a place with invaluable partners in the
form of teachers, mentors and advisors, and
most importantly, students. We take pride
in the direction we consciously chose for
SACAC and are proud of the progress we
have made, without compromising on our
values and philosophy.
Sri Aurobindo Society
Creating the Next Future
Where peace and unity will be the foundation
Diversity and dynamism, the way of action
Harmony and happiness, the constant results
To create a more beautiful tomorrow,
A happier world, the Next Future
This is the challenge and unique privilege of today.
Sri Aurobindo Society seeks to bring a dynamic spirituality into material life
and all its activities, so that global problems can find a true solution, and the
dreams of humanity through the ages can be realised.
The Society is a non-profit organization, working throughout the world for
individual perfection, social transformation and human unity in diversity.
The vision
The integral growth and perfection of the individual;
Social transformation through the dynamic application of spirituality
in all fields of human endeavour, individually and collectively.
A united and awakened India,
Realisation of human unity in a harmonious and organized diversity, where each
nation will become conscious of its true genius and offer its best for humanity.
It is the Society‘s aim to bring together all those
who want to dedicate themselves to this advent
of a new world, with no distinction of nationality,
religion, caste or gender.
―We do not want to exclude any of the world‘s activities —
All will remain but all will be given a new life, a new form ...
if we are spread out everywhere as individuals, something
no doubt will be done; if we are spread out everywhere in the
form of a Sangha (a collective body), a hundred times more
will be accomplished.‖ - Sri Aurobindo
From the Chairman
The purpose of education is not merely to provide
information, or training and skills for a professional
career. It must also equip us with life skills and be a
means of self-discovery and service to others.
Education at SACAC is therefore an integral process,
which tries to provide all these, while helping students
to develop their faculties, imbibe values and become
conscious individuals.
Our energetic and talented faculty and staff are
dedicated to these ideals and work hard to create
an atmosphere that inspires and encourages
self-development and self-expression.
Our hope and vision at SACAC is that of enthusiastic
students, growing and transforming into young
professionals, who create a new future based on
truth, harmony, creativity and beauty.
We invite you to join us on this exciting journey.
Shri Vijay Poddar
From the Director
It is my pleasure to welcome you to
the Sri Aurobindo Centre for Arts and
Communication (SACAC).
Our simple aim is that you should
realise the purpose of your life. We
will do everything we can to provide a
strong foundation for you to reach your
full potential. We want you, whatever
your starting point, to achieve the very
best that you can and have a brilliant
experience of SACAC life.
The Centre encourages creative learning
in media arts and communication with a
focus on individual holistic growth. As a
student here you will be at the centre of
everything we do. We will give you the
opportunity to learn new skills, try out
new hobbies, know yourself better, make
a contribution to your community as well
as meet new friends along the way.
We are fortunate to be positioned in the
heart of South Delhi on a sprawling green
campus and have an environment that is
conducive for academic learning as well
as artistic and intellectual stimulation.
We work hard to make sure our students
are provided with the environment and
infrastructure facilities they deserve.
We do our best to provide a happy and
purposeful atmosphere where staff
and students will have a wonderful
relationship by working in partnership
with each other. We hope that this will
ensure a SACAC community where each
student will feel connected, valued and
can f lourish.
I do hope you decide to join us. Wishing
you a successful and fruitful academic
year ahead!
Ms. Daljeet Wadhwa
Teaching Philosophy
At SACAC, our teaching philosophy
stems from the principles of the Integral
Education of Sri Aurobindo and The
Mother. In essence, this philosophy
emphasises that teaching is a two way
process involving equal participation
of the students and teachers.
Our pedagogical principles are designed
around this framework.
We promote original thought and
innovation. Our students are encouraged
to explore and express their creative self.
We believe that a teacher is a co-creator
with the students recognizing that each
student has a unique, different, and
natural capacity for learning.
At SACAC mentoring is the keystone
of our teacher-student relationship. Our
faculty members provide an environment
that enables experiential learning and
progressive development.
An optimum teacher-student ratio
helps provide personal attention to
each of our students and ensures fruitful
interactions between faculty and students.
Practicing professionals from the
industry are the chief constituents of
our faculty pool. Well-versed with the
latest happenings in the dynamic world
of media, they create an interesting and
effective mix of theory and practice in
their classes to help students internalize
key concepts.
Our dearest wish and ambition for our
students, hence our sincere endeavour, is
to help each one of them reach an innate
understanding of the core of creative
expression. All our actions are guided
by this central thought and to this end,
students are exposed to varied art forms
and expressions of creativity. Further,
through a guided process they learn to
integrate it all into an evolved, unique
creative expression of their own which
can be applied in the course of work in
their chosen field.
But to benefit fully from our institution,
a student requires some basic qualities
to start with. We expect budding
professionals who join us to be individuals
of integrity, positive attitude, zeal and
determination. The willingness to be
a team player, and having respect for
oneself and others in equal measure, is a
must. An inclination towards developing
strong interpersonal skills and having the
qualities of reliability & responsibility at
all times are imperative too.
Insights
Exploring the inner self
―All of us who professionally use the media
are the shapers of society. We can vulgarise
that society. Brutalize it. Or we can help lift
it onto a higher level‖ William Bernbach,
American Advertising Legend
At SACAC, we go beyond imparting
professional skills and relevant knowledge;
we strive towards developing human faculties
to make a conscious individual, through an
environment that inspires and inculcates
values and encourages self-development
and self-expression.
To achieve this, we have created a programme
called ‗Insights‘. ―Insights‖ is a structured
programme aimed towards students
exploring their inner self. It is directed to
reach the essential core of a person, the place
from where ideas, creativity, drive and vision
emerge. Combined with skills, it leads to
developing a complete, creative professional.
The insights workshop was
my first ever experience into
the search of my own being.
I always used to ask questions
to myself, on how I am and why
I am like this. I did get answers
to many of these questions in
these three days…
Batch 2013 -14
The Insights programme is based on the
conviction that it is the noble, courageous,
ethical part of ourselves, which is our true
nature, and this is the part we must discover.
As part of the Insights programme, students
participate in expert led workshops, book
readings and reviews, sharing of experiences
by practitioners/experts and personal
mentoring, among other things.
SACAC is the only media institute of repute
which has a development programme of this
nature woven into its curriculum.
Campus and Infrastructure
Who would have guessed that a literature graduate from
Delhi University could build monitors that beat some of the
best available? At SACAC I managed to expand and discover
a side of me that till now lay dormant.
Krishna Rao (Audio Engineering & Music Production) 2013 - 14
We are located in the heart of South Delhi
on the sprawling green campus of the
Delhi branch of the Sri Aurobindo Society.
Our 2.5 acre campus houses state of the
art classrooms; a Library-cum-Resource
Centre; an Auditorium; an Amphitheatre;
Studios for audiography, videography and
photography; a Meditation Room; and a
Canteen. We endeavour to provide our
students with appropriate equipment of
high quality and the latest in technology
for a good measure of hands-on experience.
The audio studio is equipped with the
latest industry standard DAWs of ProTools
11 and Logic Pro X. The studio also houses
the Presonus StudioLive 16.4.2 mixing
desk and Adam monitors. An evolving
microphone closet is also at the disposal
of the students along with amplifiers from
VOX and Ampeg and a Sonor drum kit.
Our photography department ‘s physical
infrastructure includes multi-use
classrooms, a well-equipped studio, dark
room and a post-production lab and
in addition, a ‗hall of fame‘ to display
students‘ work and achievements. The
studio is outfitted with DSLR Cameras
and lenses, Swiss-made high end digital
lights, Flash Systems with boom stands
fitted with all the necessary accessories
and essentials items. The dark room is
well fitted for all learning needs and
includes Leitz and KB Enlargers. Our
post production lab has iMacs, a premium
quality Eizo Monitor and an Epson Stylus
pro printer.
The film school has a studio/class room,
edit suites and also the audio studio,
at its disposal. High quality digital full
frame cameras along with all the required
sound and light equipment are part of the
equipment inventory of this school.
All our Classrooms are Wi-Fi enabled with
projectors and sound systems. The library
is well stocked with many titles on arts and
communication, and a dedicated computer
lab facilitating access to digital libraries
across the globe.
The Hall of Life Divine is our auditorium
with a seating capacity of 150 people. Our
students use the amphitheatre to stage
plays, debates and music programmes.
The canteen is a popular hang-out between
and after classes.
Schools At SACAC, the one year, Diploma
Programmes provide students with
intensive year long course of study
that strengthen personal vision,
teach professional practices, and
explore the many disciplines that
form media and arts.
Advertising and
Public Relations (IMC)
Audio Engineering
and Music Production
Creative Documentary
Digital Marketing
Communication
Photography
ADVERTISING AND PUBLIC RELATIONS (IMC)
Course O ver v ie w
The one year Post Graduate Diploma in
Advertising & Public Relations at SACAC is
an advertising course where we emphasize
on the practitioners gaining a rich
understanding of consumer mindsets
and behavior. They are then encouraged to
add this understanding to their knowledge
of the market to get their target audiences
to act. This process is the process of
communication creation. The traditional
silos of advertising, public relations and
marketing are thus broken down through
repeated application based classroom
learning exercises.
The mode of instruction in this course is
simulation exercises, case study analysis,
classroom teaching, guest lectures and off-
site and on-site workshops through which
students develop a professional toolkit to
attain marketing success. The mantra of
this course is application, application and
then some more application! In addition to
sharing experiences and observations from
the industry, our faculty members act as
guides for students in their personal and
professional lives.
After a strong foundation in marketing
and communications, students may choose
their internships in Account Management,
Copywriting or Public Relations.
NOTE: This programme requires students
to have their own laptops.
Course P rospects
The Communications industry is one of
the fastest growing in the country.
According to FICCI estimates in 2013, the
size of the advertising industry in India
was INR 36,200 crores and set to touch a
figure of INR 63,000 crores by 2017.This
growth has spurred an increase in the
number of agencies and led to a terrific
demand for skilled resources in the
communications sector.
Successful completion of the advertising
course opens up a wide range of
opportunities in this industry. Our
students become decision makers in
almost any company concerned with
consumer/customer communications,
including advertising, public relations,
promotions, internet marketing, media
and client organizations.
Course Requirements
Q U A L I F IC A T IO N
› A graduate in any field with a minimum
of 50% marks (aggregate) may apply.
› We also accept GMAT and CAT scores.
A T T R I B U T E S
› A creative and innovative bent of mind
Admission is subject to an aptitude
test followed by group discussion
and interview.
Curricu lum
The Diploma programme in Advertising
& Public Relations has been designed in
consultation with industry practitioners
from the field of communication. The
endeavour is to equip our students with
the requisite skills of a well-rounded
communications professional.
This course covers topics like:
› Consumer Behaviour
› Marketing & Marketing Environment
› Market Segmentation
› Positioning Strategy
› Product Life Cycle
› Marketing Mix
› Market Research
› Marketing Plans
› Retail Strategy
› Advertising & Public Relations
› Rural Marketing
› Corporate Communication
› Public Relations
› Marketing in Digital Media
› Media Management & Planning
› Advertising & Ad Agency Functions
› Product Management
› Brand Management
› Sociology of Consumption
› Psychology of consumption
› Consumer Decision Making
› Integrated Marketing Communications
› Ideation & Evaluation of
the Creative Idea
Facu lt y
SANjIB DEy (MENTOR)
Sanjib, who completed his education at
MICA, ICSI and Wharton, is an
advertising & marketing professional,
with over 20 years of experience. He has
led brand management functions, big
brand launches & brand turnarounds.
Currently an independent Marketing
& Brand Consultant, he had in the past
handled responsibilities as COO at Law
& Kenneth and President at Saatchi &
Saatchi, India. Over the years he has
worked in agencies like Lowe, Grey,
Bates Enterprise and Everest.
PAPIyA TAHILIANI (COURSE DIRECTOR)
An XLRI graduate, Papiya is a career
advertising professional, who has spent
17 years in the advertising industry
across agencies like Ogilvy, jWT (then
HTA), Contract, Saatchi & Saatchi and
Publicis Capital. The last 2 years, she
was with Aircel as Head (Marketing) for
their enterprise business division -Aircel
Business Solutions.
DEEPIKA SINGH
With a career spanning over 14 years,
Deepika Singh is a part of the
Leadership team at Perfect Relations
New Delhi, providing services to local,
multinational and global clients. She
has worked across categories including
FMCG, telecom, power and energy,
infrastructure, financial and retail.
Deepika is a communications specialist
who has worked in the agency world as
well as in corporate communication, so
has been a client as well as an advisor.
She has an in-depth understanding of
corporate communication, brand building,
advertising and public relations.
HITESH MANOCHA
Hitesh Manocha has been running his own
consultancy for 14 years now. With a degree
in Mechanical Engineering from Delhi
College of Engineering and a PGDBM from
IIM, Ahmedabad, it has been his endeavour
to blend academic concepts with the
practical insights he has gained through
exposure in different industries.
jAy BIKRAM BAKSHI
jay founded Digiqom Solutions, a leading
Marketing Communications Group, which
facilitates companies and brands across
the world to co–create their corporate
reputations and brand experiences with
target communities. jay has a significant
track record in media, advertising, IT,
Telecom, and software, with deep domain
knowledge in Telecom Software, B2B
marketing and B2C brand creation. jay
is often quoted in the media for telecom
policy, marketing and retail innovation,
social media and entrepreneurship.
RAHUL DHAWAN
Rahul Dhawan‘s career spans leading
multinationals and Indian corporations,
presiding over their Public Affairs,
Image and Perception Management,
Media Relations, Crisis Management and
Consumer Relations. He is currently Head
of Strategy and Planning—DTA Consulting.
He was Vice President—Corporate
Communications (Nigeria), for the Mittals
of the ISPAT Group and has also served
as Director External Affairs & Corporate
Communications—Coca-Cola India Inc.
SHAILAjA MANOCHA
Shailaja Manocha is a PGDBM from IMT
Ghaziabad. She has worked in the area of
marketing and sales with organizations
like Dabur and NIIT. Since 1998, she has
been working as a consultant/trainer and
teacher. Her areas of specialization are
marketing and communication.
SIMRAT GULATI
An alumnus of IIMC, New Delhi,
Simrat has over 19 years of experience
in Advertising, Research and Public
Relations. A consultant and a trainer,
she enjoys sharing her experiences with
students and interacts with them mainly
in the areas of advertising management,
consumer behaviour and communication.
Guest Facu lt y
The SACAC AD & PR programme lays
special emphasis on industry exposure
and providing students with job skills
specific to the industry. We try to do
that with the help of guest lectures from
industry practitioners. Typically, our
Guest Faculty during the course of the
guest lectures will try to give students
an understanding of how classroom
learning translates into application on
the job through the help of case-studies
and examples.
Some distinguished guest speakers:
AyAN BANIK, Vice President
(Account Planning), Ogilvy Delhi
DEBASIS PAUL, Ex-Chief Operating
Officer, Percept/H
NIMA NAMCHU, ECD, Cheil Worldwide
OMAIR SIDDIQUI, Account Director,
Strategic Planning, Draft FCB Ulka
PARSHU NARAyANAN, Ex-Managing
Partner & NCD, Publicis Capital
PINAKI BHATTACHARyA, Senior Vice
President, Account Planning, jWT Delhi
RAjKUMAR jHA, Rural campus (Ex- NCD,
Ogilvy Action)
SUBHO SENGUPTA, Vice President
and Branch Head, TBWA (Delhi)
SUNIL SACHDEVA, Ex- joint Chairman,
Publicis Capital
VANDANA DAS, Senior VP (DDB Mudra
Group) & Branch Head
Everything that I have
managed to learn at SACAC,
has been due to not only my
own capacity, but due to the
people that involved me in the
process – Our Mentors.
Krish Chowdhry (IMC, Batch 2013 - 14)
AUDIO ENGINEERING AND MUSIC PRODUCTION
rhythm, scales, intervals, chords, solfege,
ear training, and how all of these elements
are used to create music. Students will
also be provided with the skills needed
to read and write basic western music
notation, which will further aid them
in understanding and analysing these
musical concepts. Ear training forms an
essential part of the course through which
the students will learn to practically apply
and gain command of musical concepts
using their voice and piano (keyboard).
Course Prospects
In recent times, this ever-evolving
industryhas changed rapidly and the
studio environment has extremes
from a highend production facility
to a well-equipped laptop in the form
of a digital audio workstation. It has
become extremely important for
aspiring practitioners in this field to
take on the many roles in the production
chain today and at the same time keep
themselves ahead of the changing trends
of technology. Today in the Indian
market, the demand is ever increasing
for the various cogs in the audio and
music production wheel. The course is
thus designed keeping in mind that the
students will be exposed to the requisite
skills needed for the industry and will
also be pushed to do independent research
and projects that will ultimately set them
on the path of bettering their skills.
Course O ver v ie w
The Audio Engineering & Music
Production course at SACAC is designed
to provide students with the right mix of
theory, practical and project exposure.
The course provides its students with:
› Hands on experience in a professional
studio geared for audio recording and
music production
› Personal and individual attention/
guidance from experienced faculty
› Workshops by visiting professionals
› Exposure to live projects including
multi-track recording, sound design
for video and live concert set-ups.
› Music appreciation workshops,
interaction with producers from
the industry, participation in industry
seminars. The well-equipped, on-campus
studio facility gives each student the ideal
on-the-f loor edge needed to make a mark
in this highly specialized profession.
Projects done during the course also serve
as a portfolio for the students when they
venture into the industry. The programme
has recently made an important, new
addition to it - Fundamentals of Music
and ear training. Fundamentals of Music
is a unique, short term course designed
to introduce and expose students to the
essential concepts in music theory and
ear training to strengthen their musical
understanding, regardless of whether
they are beginners or have prior musical
experience. The course covers
fundamental musical concepts such as
Course Requirements
QUALIFICATION
Minimum 18 years of age, and must have
completed 12 years of formal education
(10+2). We welcome candidates from all
educational backgrounds (Including
certificate programmes from private
institutes).
Admission is subject to an aptitude test
followed by interview.
ATTRIBUTES
A creative and innovative bent of mind,
interest in music, knowledge of basic
computer operations.
Curriculum
The Post Graduate Diploma in Sound
Engineering and Music Production is
broken into three semesters
followed by an internship. The topics that
will be covered in the one year program
are:
› Introduction to Sound
› Basic Electronics
› Concepts of Studio and Acoustic Design
› Music Theory and Appreciation
› Digital Audio Concepts
› Studio Environment and DAWs (ProTools
and Logic)
› Microphones and Recoding Technique
› Dynamic Signal Processing
› MIDI Technology and Concepts
› Music Production
› Sound Design for Video
› Live Sound Reinforcement
› Broadcast Audio
› Music Business and Legal
› Audio/ Music Mixing and Mastering
Under fundamentals of music, the
following topics will be covered:
› Musical Alphabet
› Music Notation
› Understanding Rhythm
› Scales
› Key Signatures
› Intervals
› Chords
› Chord Progressions
› Basic Piano
› Ear Training
Faculty
RAjENDER SINGH
Rajender Singh is an inventor, recording
engineer and a technocrat to the core.
Armed with a study in Audio Design
& Technology from the University of
London, he has designed audio mixers,
amplifiers and the highest quality
condenser microphones. He has recorded
location sound for many documentaries,
serials and films. A keen interest in
ethnomusicology has him recording and
archiving Rajasthani and Punjabi folk.
From recording on spools in early eighties
to all the digital and hybrid domains today,
he records audio at present using analogue
mixers that are married to Protools DAW.
GAURAV CHINTAMANI
Gaurav is a trained sound engineer from
SAE, Chennai. He has owned Quarter Note
Studios (New Delhi) since 2007. He has
been composing and producing music /
audio for various projects, ranging from
documentaries, ad-jingles, corporate and
short films, and theatre. He has worked
with NDTV, BBC World Service Trust,
Micromax Mobiles, and Discovery India
among others. In addition, he has worked
with bands at his studio as a producer
and engineer. He is also a bass player for
a leading band Advaita.
CHAyAN ADHIKARI
Chayan is a widely recognised Delhi
based musician and the lead vocalist
of the renowned Indian band, Advaita.
The band has been featured on popular
TV shows such as Mtv Coke Studio,
Mtv Unplugged, The Dewarists and Fox
Traveller‘s Soundtrek. With numerous
awards to their name, the band has
performed extensively, both within the
country as well as internationally. Chayan
has also been associated with various
musical groups and projects such as
Artistes Unlimited, The Group Project,
Think Floyd, The yellow Brick Project and
Humour Me, among others. Chayan has
been teaching music for several years and
has also headed Silhouette (from 2006-
2007), the arts wing of The yP Foundation.
He is currently the ‗Education and
Communities‘ project head at Music Basti-
a community-based music and media
learning project, working with at-risk
youth and children in Delhi.
UjWAL NAGAR
Ujwal is an M.A. in Music and is currently
pursuing his M.Phil in Vocal Classical
Music. He has been the recipient of
Sahitya Kala Parishad and the Central
Government Scholarship and has won
numerous National Inter-University music
competitions. Also, even though a classical
vocalist by profession, he is a gifted Tabla
player.Ujwal has performed at major cities
in India and abroad and has been featured
on various television channels as well. His
work with pianist Terry McCaw (USA),
under the group name ‗yogini,‘ made an
impressive impact on music enthusiasts
in the USA. Their work can be heard in the
critically acclaimed documentary ‗Dalai
Lama Renaissance‘ narrated by Harrison
Ford. Ujwal is also involved in collaborative
work with Advaita on an ongoing basis.
Workshop facilitators and guest faculty
› Abhishek Mathur - Musician
› Andrea Camerini – Singer and composer
of music and sound track for RAI, Italian
Public Broadcasting
› Anindo Bose – Arranger, producer, live
sound engineer, owner of Plug ‗n‘ Play
› Anupam Pandey – Head, Trademark,
copyright and entertainment law practice,
Obhan & Associates
› Asheesh Pandya – Freelance Sound
Recordist and Sound Designer
› Aurelio – Director & Co-founder of
Svaram, Auroville
› Chintan Kalra –Music Producer & Bassist
› Sidhant Mathur – Music Producer
CREATIVE DOCUMENTARy Course Prospects
Students will be awarded a diploma at
The course will equip students to move
into professional practice and make
Course O ver v ie w
What really is this form called
documentary? What are its different
avatars? The multiplicity of forms within
this broad term is overwhelmingly
diverse and rich. What are the boundaries
between fiction and documentary? Are
these boundaries clear or blurred? Do
these terms need to be re-understood
and re-invented? The course aims to
inculcate skills that are equally useful for
`documentary ‘ or `fiction‘ or anything in
between or beyond!
The form of documentary has transcended
older and more limited definitions several
decades back, in India and across the
world. It is no longer just about interviews
and hand held camera movements! It was
in the 1920s that john Grierson defined
documentary as a creative treatment of
actuality ‘. For us today, in whatever way
we choose to interpret this definition, a
documentary remains a creative act. It is
a cinematic expression—subjective, and
rich in potential. How do we engage, as
human beings and as filmmakers to our
personal, social and political realities?
How do we perceive the world? How does
our perception inf luence the perceived?
How do we understand what we see?
In this course students will engage in a
rigorous exploration that entails intensive
work with one primary goal—that of
finding their own voice. We work with the
belief that all narratives, themes and
subjects have been addressed by someone,
somewhere, sometime. True originality
lies in the filmmaker‘s own perspective,
her/his own unique position, ref lections
and perceptions.
This one year post graduate diploma course
prepares its students to emerge as creative
and confident individuals who have an
excellent command over various aspects
of filmmaking. It is designed as a unique
programme that adopts a comprehensive
approach to teaching and learning.
The course encourages students to work with
image, sound, time and space in ways that are
innovative and exploratory. It seeks to
develop a keen sense of listening and
observation, instill meticulous research skills
and open up the mind to go beyond the tried
and tested into the realm of new possibilities.
Exposure to world cinema is an integral part
of the course. An active and engaged viewing
culture coupled with personal mentoring
creates an environment that enables
students to evolve their own practice.
It is an exciting time to be a filmmaker, and
the possibilities are infinite. As we move
forward in our work, it is also important to
look at our context and our history. What are
we the inheritors of, who are our ancestors?
Exploring this can help us gain another
perspective, and a deeper understanding of
ourselves and our work. As we make films,
we also make history, our mark in this world.
the successful fulfillment of the course
requirements.
The course will provide a strong grounding
in all aspects of filmmaking. Students
will carry with them a film culture that is
inclusive and well rounded, with inputs
that will enable them to direct, shoot, edit
and do sound as well as look at sound
design—a learning that they can expand
as they go forward in life. While the focus
is on documentaries, the course will instill
in students a deep understanding of
cinema, open out multiple approaches to
making films and impart skills that they
can use in any form of filmmaking.
Many students would go onto apprentice
with senior filmmakers, at least early
in their careers and later embark into
independent practice, or jobs. Freelance
professionals can pursue direction,
camerawork, sound, editing and allied
fields of practice.
Varied career options will open out to
them, as well as strong possibilities for
independent filmmaking. In terms of jobs,
there are prospects in many areas such as:
› Film & Video production houses
› Television channels
› Multimedia production houses
› Research & documentation centres
› Interdisciplinary art and media collectives
› Experimental video and audio centres
› NGOs
› Training and workshops in community
video
significant contributions. They will also
have the confidence, skills and knowledge
to inf luence predominant modes of
expression that they encounter. This
journey does not have clear and
predictable outcomes, and that is inherent
in the nature of this interest, in fact this is
precisely what makes it more rewarding.
Course Requirements
Q U A L I F IC A T IO N
Graduates in any discipline (including
those awaiting their final year result)/
equivalent qualifications/ working
professionals. There is no upper age limit.
A D M IS S I O N P R O C E S S
SACAC believes in a holistic method
of assessment. The selection process is
therefore, based not only on a candidate‘s
academic record, test scores and
intelligence, but also his or her level of
awareness, commitment and willingness
to learn. Admission is subject to an
aptitude test followed by an interview.
A T T R I B U T E S
› A creative and innovative bent of mind
› Proficiency in at least one language
—English or Hindi
› Strong writing skills in English or Hindi
› Keenness for research
› Commitment & motivation for a long
term engagement with the film medium
› Qualities of self-motivation, patience,
dynamism, perseverance
› An aptitude to work in a team environment
Curricu lum
The Post Graduate Diploma in Creative
Documentary Filmmaking stimulates
students to engage thoroughly and with full
enjoyment of each part of the practice of
filmmaking. We believe that true learning
comes from within; we are only mentors
who can help guide the process.
Camera, sound, editing, ideation, research,
script and direction—all aspects of
filmmaking will be dealt with in detail
through practical exercises and theoretical
engagement. The teaching is conceived in a
holistic way, integrating these streams with
an aim to evolve complete filmmakers.
We look at technique as a carrier of
meaning, therefore moving away from
the reductionist view of the technical that
tends to diminish technique to software
and hardware learning skills. While
the course will provide students with a
strong grounding in film craft, it seeks
to break down the walls between creative
and technical, theory and practice, form and
content. The students will be encouraged
to unearth and understand the links
between these, and begin their journey as
filmmakers who are open to exploration
and experimentation.
THE PRACTICE OF FILMMAKING
› Conceptualisation, research, pre
production
› Video production and post production
› Short individual and group filmmaking
exercises and projects
› The final project—an original short
documentary based on a subject in or
near Delhi
AN UNDERSTANDING OF THE CONTEXT
› Study of the varied practice of
contemporary documentary filmmaking
› Study of documentary history and theory
› Study of critical ethical and aesthetic
concepts related to documentary
FILM VIEWING AND ANALySIS
› Regular film screenings with contextual
discussion
› Developing critical and analytical skills
through conversations, presentations and
written exercises
› Sessions with practising filmmakers in
which they will show their films and
share with the students their creative process
EXPANDING THE MIND
› Feild visits to diverse locations to experience
space and time in a multiplicity of ways
› exposure and sensitisation to various facets
of life, art, and politics through site visits to
screenings, performances and exhibitions
The course follows a tri semester system, each
trimester being four months. A summary of
the chronological structure is as follows:
TRIMESTER I:
Looking afresh. The beginning of practice
Finding new orientations/ an introduction to
all aspects of filmmaking – ideation, camera,
sound, editing/ understanding and analysis
of the various media around us/ documentary
film history, with special emphasis on Indian
documentary/ the appreciation of cinema
with a historical perspective/ understanding
the language of cinema through one‘s own
practice/ examining the most commonly used
element of documentary – the interview
TRIMESTER II:
Developing perspective and skill.
Exercises, projects, presentations,
documentary and the different modes
of representation of reality/ an exercise
exploring a location/ participation in two
film festivals in the city/ intensive
workshops by guest faculty on aspects
of filmmaking (camera, sound, editing)/
practical exercises in the verite mode
TRIMESTER III:
Taking stock, expanding further and the
final project.
An understanding of research techniques/
diploma project discussions, research and
scripts/ relooking at the technical and
aesthetic understanding of camera, editing,
sound/ completion of diploma projects/
understanding proposal writing,
pitching, funding
The above is subject to change, as the pedagogic
requirements will be continually reassessed
according to the development of the journey
of the group.
We will support students with individual
and collective mentoring in addition to
exercises, lectures, discussions and
participatory workshops. Students are
obliged to attend classes and participate in
all course work, which includes research
and readings. They will work in groups
and contribute in varied ways to their
peers‘ efforts.
All students are required to attend film
screenings, discussions, conversations and
talks which will feature directors, writers,
editors, cinematographers,
sound recordists, sound designers, other
artists and scholars. The twelve month
period also incorporates location study,
research, and attendance at film festivals.
The institute will provide video cameras,
sound kits and editing stations.
Academic Council
AMAR KANWAR is a filmmaker and
visual artist. He is the recipient of the 1st
Edvard Munch Award for Contemporary
Art, Norway and an Honorary Doctorate
in Fine Arts from Maine College of Art,
USA. His films have received several
awards like the Golden Gate Award, San
Francisco International Film Festival, the
Golden Conch, Mumbai International
Film Festival, and jury ‘s Award,
Film South Asia, Nepal. He has also
participated at the Documenta exhibition
in Kassel, Germany in 2002/2007 and
2013. He has held solo exhibitions at the
Fotomuseum Winterthur, Switzerland;
Marian Goodman Gallery, New york;
Haus der Kunst, Munich; the yorkshire
Sculpture Park, Art Institute of Chicago,
TBA 21, Vienna and the Museum of
Contemporary Art, Athens.
AVIjIT MUKUL KISHORE is a filmmaker
and cinematographer based in Mumbai.
He studied cinematography at the Film
and Television Institute of India (FTII),
Pune and has a Bachelor‘s degree in
History from Hindu College, University
of Delhi. He works in various genres of
image making and is actively involved
in art, cinema and cultural pedagogy.
He also works with visual artists as a
collaborator on installation art projects.
His films as director are To Let The World
In, Vertical City, Certified Universal and
Snapshots from a Family Album. His films as
cinematographer include Seven Islands and
a Metro, John and Jane, Kali Salwaar, Made in
India and Kumar Talkies.
BINA PAUL graduated from FTII with a
specialisation in editing. She has edited
over 35 feature films and has worked with
illustrious directors like G. Aravindan,
john Abraham and P. N. Menon. She is
the recipient of two National Awards
and numerous State Awards for editing.
She has been the Artistic Director of the
International Film Festival of Kerala for the
last ten years, and has been instrumental
in shaping the festival into an important
international event. She has served on the
juries of various film festivals including
those held in Locarno, Durban, Morocco
and Berlin. Bina is a regular faculty at the
FTII and CDIT (Science & Development
Documentary Course).
GARGI SEN is a filmmaker, curator,
film archivist, scholar and producer.
She completed the International Clore
Fellowship (2011-2012), UK and spent
five months for her secondment at the two
Tate galleries in London. She is the founder
and executive director of Magic Lantern
Foundation, a registered not for profit
organization working with culture and
rights since 1989, and a founder and
partner at Magic Lantern Movies, LLP, and
a non executive director of 4Cs, a UK based
media company.
IRA BHASKAR is Professor of Cinema
Studies at the School of Arts and
Aesthetics, jawaharlal Nehru University,
New Delhi. She has critical interests in
―historical poetics‖, cinema and modern
subjectivities, literature and film, and
historical trauma, violence, memory
and representation. She has co-authored
Islamicate Cultures of Bombay Cinema, and
is currently working on a co-edited
volume of essays, Ali Baba to Jodhaa
Akbar: Bombay Cinema‘s Islamicate Idioms,
Cultures and Histories. She is also editing
a volume of Ritwik Ghatak ‘s screenplays
- Ghatak‘s Partition Quartet and is working
on her book on trauma, memory and
representation in Indian cinema.
SHERNA DASTUR is a visual artist. Her
film Manjuben Truck Driver (2002) was
screened at The Museum of Modern
Art, New york and at several Indian and
international festivals. Her recent design
work includes Trace Retrace: Paintings,
Nilima Sheikh (2013, Tulika Books), The
Khoj Book (2010, Collins), and a wide range
of interventions for social campaigns and
films. She has been visiting faculty at
the National Institute of Design, also her
alma mater. She is currently working on
an art project The Sovereign Forest by Amar
Kanwar, experimenting with making
paper, handmade books and adapting
the installation to museum and
community spaces.
SHUBHA MUDGAL is a Hindustani classical
vocalist trained by acclaimed scholar
musicians of the country. Equally at ease
with khayal and thumri-dadra as with
Indipop and contemporary cross cultural
experiments, Shubha is also recognized as
a composer, and occasionally writes music
for films and television. She has been
awarded the 1996 National Film Award for
Best Non-Feature Film Music Direction for
Amrit Beej, the 1998 Gold Plaque Award for
Special Achievement in Music at the 34th
Chicago International Film Festival for her
music in the film Dance of the Wind (1997),
and the Padma Shri in 2000. She has also
been closely involved with several projects
related to music education in India and
serves as the Nana Shirgaokar Visiting
Research Professor at Goa University.
Faculty
SAMEERA jAIN, Course Director
Sameera jain is an editor and filmmaker
based in Delhi. After her graduation in
English Literature, she went on to study
filmmaking at FTII, Pune. She has worked
for over 30 years in the arena of film
and video, mainly editing and directing,
and also engaged in photography,
cinematography, script writing, sound and
sound design. Sameera has edited several
award winning documentaries and some
feature films. Her directorial ventures
Portraits of Belonging, Born at Home and
Mera Apna Sheher (My Own City) have been
acknowledged for cinematic excellence at
several national and international festivals
and other forums. Participation in juries
and in curriculum formulation have
been part of her activities. She has been
mentoring film students and filmmakers
on diverse platforms and has been invited
to teach filmmaking at various institutions,
including her alma mater, FTII.
ANUPAMA SRINIVASAN, Associate
Course Director Anupama
Srinivasan is a freelance
filmmaker based in Delhi. She did
her BA in Applied Mathematics from
Harvard University where she also got
an opportunity to take courses in still
photography and non fiction filmmaking.
She went on to complete the three year
course in Film Direction from FTII,
Pune in 2001. She has been making
documentaries and short films for over
a decade, often shooting and editing
her own work. Her films such as On my
Own, I Wonder… and Nirnay (co-director
and editor) have been widely screened
in various spaces including national and
international festivals. She has mentored
several documentaries and short films
as part of filmmaking workshops with
children and film students. She is
currently the Festival Director of the
IAWRT Asian Women‘s Film Festival.
The following are the guest faculty
who have interacted with students
in recent times:
AjAy BHARDWAj has worked in the media
for over two decades and has been making
documentaries since 1997. His work has
been screened widely and has won critical
acclaim. Since 2002, he has been engaged
with the state of Punjab and this has
resulted in a trilogy—Milange Babey Ratan
De Mele Te, Rabba Hun Kee Kariye and Kitte
Mil Ve Mahi. He is currently working on
his PhD at the University of British
Columbia, Vancouver.
AMAR KANWAR is a filmmaker and visual
artist whose films have been awarded at
various national and international film
festivals. He is the recipient of the 1st
Edvard Munch Award for Contemporary
Art, Norway and an Honorary Doctorate
in Fine Arts, Maine College of Art,
USA. He has also participated at the
Documenta exhibition in Kassel, Germany
and held solo exhibitions in Switzerland,
New york, Munich, yorkshire, Chicago,
Vienna and Athens.
ANUPAMA CHANDRA is a film editor.
She graduated with a diploma in film
editing from FTII, and holds degrees in
English Language and Literature from
the University of Oxford, UK, and St.
Stephen‘s College, Delhi. Over the last
14 years she has worked as an editor on
several documentary and fiction films,
and has also edited the Encyclopaedia
of Hindi Cinema for the Encyclopaedia
Britannica.
ASHEESH PANDyA is a sound recordist
based in Delhi. He graduated from FTII
in 1988, and has since been practising
the art and technique of sound for films,
theatre and music. He has worked on
several award winning documentaries
and has travelled widely with some of the
best names in the broadcasting industry
within and outside the country. He
has been visiting faculty at prestigious
institutions in India and loves to engage
with young minds.
AVIjIT MUKUL KISHORE is a filmmaker
and cinematographer based in Mumbai.
He studied cinematography at FTII.
He works in various genres of image
making and is actively involved in art,
cinema and cultural pedagogy. His
films as director are To Let The World In,
Vertical City, Certified Universal and
Snapshots from a Family Album. His films as
cinematographer include Seven Islands and
a Metro, John and Jane, Kali Salwaar, Made in
India and Kumar Talkies.
KARAN THAPLIyAL is a Delhi based
cinematographer. He is an alumnus of the
Department of Film & Video Production,
SACAC. His student films and independent
short films have been screened and
awarded at various film festivals. He works
with documentary, corporate films, travel
shows and short fiction. In recent years
he has extensively filmed ethnographic
documentary films, and has a strong
interest in travel and wildlife.
KERSTI UIBO is a filmmaker living in
England and Estonia. Her films have
been shown at the Museum of Modern
Art, at Cinema du Reel, and at festivals
in Mumbai, Tehran, Sydney, Montreal,
Delhi, Boston, St Petersburg, Parnu, etc.
and won several awards. She has taught
and mentored projects in film schools
across the world. She has also been a music
producer with Estonian Television, and
was involved in setting up the post-war
Estonian Embassy in the UK.
LAURA DI NITTO is an independent
documentary producer and director with
extensive work experience in Europe and
India. She has been a producer-director at
RAI TRE where she worked as a children
and youth programme producer for over
a decade. She currently works with Sri
Aurobindo Society‘s Auromedia and
Aurofilms, and has been involved with
media education, music production,
and cross cultural and cross-arts
communication.
MAHADEB SHI graduated from FTII in
1985. He has edited many national and
international award winning films
including Voices from Baliapal and Eleven
Miles which won the jorisIvens award in
1988. Tales from the Margins, Swapnabhumi,
In search of Gandhi, The Other Song, and The
Sun behind the Clouds, are other acclaimed
films edited by him. His directorial work
includes Om Mani Padme Hum, Kirtan
of Bengal, A journey Extraordinary and
Kather Baxo.
MAyA KRISHNA RAO is an actor,
director, writer, educator and activist of
international repute. She received training
in Kathakali, and studied politics at jNU
and theatre arts at Leeds University. She
has been active in theatre since the 1970s,
taking up social and political issues in
innovative ways. In 2010 she received the
Sangeet Natak Akademi Award. She was
Associate Professor at NSD from 1985 to
1990, and is currently Professor at the Shiv
Nadar University.
NILITA VACHANI is a documentary
filmmaker, writer and educator. She
is associate faculty at the Tisch School of the
Arts, New york University. Her
documentaries (Eyes of Stone, Diamonds in a
Vegetable Market, When Mother Comes Home
for Christmas) have been internationally
screened and awarded. Nilita has worked as
an editor on several documentary features
and as Assistant Director on Mira Nair‘s
Salaam Bombay. Her first screenplay The
Banyan won the French government‘s CNC-
Fonds-Sud prize.
NIRMAL CHANDER DANDRIyAL has been in
the field of documentary film making for
15 years. He has edited several acclaimed
films, and has also worked for four years
in Dubai as Senior Promo Producer/ Editor
for Ten Sports channel. His directorial
debut, All The World‘s A Stage, has been to
many international festivals and won five
awards. His second film, Dreaming Taj
Mahal, won a National award and also the
Silver Conch at MIFF 2012.
PRATIK BISWAS is a self-motivated and self-
taught sound technician with over 18 years
of experience in studio and location sound
recording. He has worked with reputed
music labels such as Warner Brothers,
Virgin Records, Music Today and Makar
Records. He has done sound design for
many award winning documentaries, and
won the 2010 IDPA Gold award for
documentary sound design. He has also
worked on many radio series, television
serials, theatre and musical ballet
productions.
R.V. RAMANI is a filmmaker and
cinematographer based in Chennai. He
graduated from FTII in 1985. With more
than 20 independent films to his credit, he
has established a unique style acclaimed
in India and abroad. Retrospectives of his
films have been presented at various
international film festivals. He also serves
as faculty member with many institutions
and regularly conducts documentary
film workshops.
REENA MOHAN is an independent
documentary filmmaker and editor
who has worked out of Dubai, India,
Kathmandu and London. She graduated
from FTII in 1982 and since then has
edited features, television serials and
over 50 documentaries. She produced
and directed her first award winning
documentary Kamlabai in 1991 and has,
till now, scripted and directed more than
10 documentaries. She is the Managing
Trustee of the India Chapter of IAWRT.
SAUMyA VERMA is an alumnus of MCRC,
jamia Millia, and has been the Assistant
Professor in Film & Cultural Studies there
since 2009. She teaches Critical Media
Studies, PR & Corporate Communication,
Scriptwriting and Editing Principles.
Earlier she taught at Lady Irwin College
and IIM Ahmedabad. She has presented
papers and participated in international
conferences, and her work has been widely
published. Saumya has also worked with
Miditech Productions Ltd. and NDTV
Convergence Ltd.
SHERNA DASTUR is a visual artist. Her
film Manjuben Truck Driver (2002) has
been screened at several Indian and
international festivals. Her recent design
work includes Trace Retrace: Paintings,
Nilima Sheikh (2013), The Khoj Book (2010),
and a wide range of interventions for social
campaigns and films. She is currently
working on the art project The Sovereign
Forest by Amar Kanwar. She has been
visiting faculty at NID, also her alma mater.
SHUBHA MUDGAL is a Hindustani classical
vocalist trained by acclaimed scholar
musicians of the country. Equally at ease
with khayal and thumri-dadra as with
Indipop and contemporary cross cultural
experiments, Shubha is also recognized as
a composer, and occasionally writes music
for films and television. She has been
awarded the National Film Award in 1996,
the 1998 Gold Plaque Award for Special
Achievement in Music in 1997, and the
Padma Shri in 2000.
VISHAL CHAUHAN is an alumnus of the
Department of Film & Video Production,
SACAC and is currently working as a
freelance editor in Delhi. Prior to this
he worked in Mumbai on programmes
for channels such as ZEE, Star, Sahara
and NDTV, and then had a stint with the
creative team of UTV Network in Delhi. He
has edited corporate films, advertisement
films, as well as nationally and
internationally awarded documentaries
and short fiction.
yOUSUF SAEED holds a Master‘s degree in
Mass Communication from MCRC, jamia
Millia. He started his career in 1990 with
the TV science series Turning Point and
moved on to direct several documentaries
including a series on Ladakh and the
poet Amir Khusrau. His feature-length
documentary Khayal Darpan has been
screened at numerous international film
festivals. yousuf currently heads the
School of Media and Cultural Studies at
the Glocal University in Uttar Pradesh.
Note: There will be changes to this list in each
academic year
The course has tirelessly helped me explore my
own voice with the help of seasoned visiting and
permanent filmmakers and artists along with
very diverse fellow students.
Varun Trikha (Creative Documentary, Batch 2013 - 14)
DIGITAL MARKETING COMMUNICATIONS
Overview
Sri Aurobindo Centre for Arts and
Communication is offering a Postgraduate
Diploma in Digital Marketing
Communication in collaboration with
Digiqom, pioneers in digital marketing
and social media management. This
course provides students with the
contemporary knowledge and hands-on
training required to become proficient
digital marketing and communication
professionals.
In this age of digital interaction, social
media and online communication,
marketing managers, advertising
executives and media professionals must
have multi-functional talents in order to
combine creative f lair with technological
skills and strategic business thinking.
The PG Diploma in Digital Marketing
Communication prepares the future
generation of professionals with a strong
grounding in marketing management and
consumer behavior, as well as extensive
exposure in all aspects of strategizing,
creating, managing and analyzing the
fast changing world of online, digital
and social media.
Students will learn what it takes to create
and manage online communities,
undertake digital advertising campaigns,
appreciate social media marketing and
communication and maximize audience
engagement in the digital space.
The program focuses on:
› Digital Marketing Campaigns
› The business of digital media(revenue
models and effective marketing strategies)
› The power and scope of social media
to create communities and distribution
networks
› Develop engaging activation and
campaigns
› Online storytelling and effective digital-
content creation
› Marketing Management and Consumer
Behavior
The first two phases of the program will
build up a foundation of core marketing
principles, as well as creative skills in
visual and written communication and
technically innovative solutions for
creating communities and campaigns. It
will also help develop an understanding
of business requirements to propose and
devise online and digital solutions. This
will come from building up the strategic
thinking and managerial thought process
needed to make a career in the digital space.
The program emphasizes the practical
application of knowledge. From learning
how to use the social platforms like Twitter,
LinkedIn, Google+, Pinterest, Facebook
etc, for brands, governments and NGO‘s to
optimizing audience interaction, creating
points of communication and designing
viral marketing programs, the students
will go through a journey and learn to
integrate online, off line and mobile
marketing strategies for that purpose.
In the third phase of the program,
students will undergo an intensive field
placement in the digital media industry,
where they will work in an industry-
related internship and complete their
coursework in parallel.
Curriculum
The curriculum for the Postgraduate
Diploma in Digital Marketing
Communication has been designed
with extensive contribution from online
media publishers, digital marketers
and advertising experts. It combines a
dynamic mix of theoretical and practical
courses in order to provide students with
both the in-depth understanding and the
practical skill-set they need.
To ensure that students receive a
comprehensive understanding of digital
marketing, course topics vary widely in
three subject areas:
1) The business and management of digital
media
a.Online Strategy and Management
b.Developing strategies for Search Engines
c.E-mail and Viral Marketing
d.Information Architecture
e.Online Analytics
2) Storytelling and Content Creation
a.Creative Writing
b.Photography & Video production
c.Blogging, Tweeting, Engaging
d.Copywriting for the Digital space
3) Way Forward with Digital Marketing
a.Social media Campaigns and
Communities
b.Mobile and Social Product Solutions
c.Successful Brand Strategies and Case
Studies (Project Work)
Course Prospects
Students, who successfully complete
the course, will learn to apply and adapt
marketing management techniques in
creating and managing digital strategies.
With the knowledge and appreciation
of creating engaging content, digital
technologies and consumer behavior,
they will be ready for careers in the fields
of online publishing and digital portals,
management, marketing and advertising
including roles such as:
› Social Media Manager
› Project Manager - Digital
› Online/Digital Marketing Specialist
› Online Producer
› Online Content Writer
› Online/Digital Client Services Manager
› Digital Strategist
Course Requirements
Working in this dynamic space requires
dedication, perseverance and the passion
for creative expression. This course is open to:
-Graduates from any discipline
(Engineering, Medicine, Arts, Commerce
or Science)
-People who are currently working, but want
to switch to a career in the digital domain
We look for the following qualities in
candidates:
› Good academic record
› Good command over English (verbal/
written)
› Competent comprehension and ability
to communicate
› Active interest in the online space
Admission is subject to an aptitude test
followed by an interview.
Faculty
jAI BIKRAM BAKSHI (MENTOR) has a
significant track record in media,
advertising, IT, Telecom and software.
His past experiences include work across
organizations like Aricent(HSS), HSBC,
Nokia in positions such as Corporate
Communications head, Marketing head
etc.A Graduate in commerce and CA
finalist, he has worked across various
spheres of communications.The founder-
mentorof Digiqom, a leading marketing
communications group,jay has pioneered
a number of innovations in corporate
communications and social media. jay
mentors entrepreneurs, at Indian Angel
Network ( IAN), and allied forums such
as TiE, and IVCA. In addition to his work,
he is also a featured speaker at IIT-Delhi,
FMS- Delhi and MDI, Gurgaon.
SHWETA BAXI TyAGI (COURSE
DIRECTOR) has over a decade in content
creation, management and marketing.An
MBA from IMT Ghaziabadand a journalist
by profession, Shweta has worked with
various organizations like HT Shine,
Keane, NIIT and NexTag as content
management head. Currently leading
operations at Digiqom, she has a sound
understanding of social media tools and
technologies and a track record of creating
and implementing successful social media
programs.
ABHISHEK BAXI is an engineer by
profession and a blogger by passion.
Abhishek is a skilled technology writer
and widely-read blogger. Abhishek
writes for global and national print and
online publications. He has written for
HT Media, TechieBuzz, CBS Interactive,
Times Internet. His previous work
experiences include Microsoft where he
was the program specialist for South Asia.
A graduate in Information Technology,
Abhishek has been a technology inf luencer
and a digital strategist for many years.
MANAS ARVIND is a communication
design specialist with over 15 of
comprehensive experience in handling
communication design, aimed at
providing innovative and effective
solutions through strategy, design and
implementation. A SACAC Alumni, Manas
is skilled at graphic design, creative and
business writing, web & application
development, material & print production,
event design, e-learning, animation, film
making & photography.
PHOTOGR APHy Curricu lum Part I
PHOTOGRAPHy:
Facu lt y
BHARAT CHOUDHARy
Bharat Choudhary is an independent Course O ver v ie w
The Diploma in Photography, an intensive
one year programme, is designed not only
to introduce students to the technical
and creative needs of photography but to
also aid students in going far beyond the
technicalities into concerns of aesthetics
as well as ruminations over the nature of
photography as a form of art. In this era of
digital revolution where images proliferate
as digital cameras make producing
technically sound images possible even for
the lay man, a trained photographer must
distinguish himself/herself by producing
images that speak of their creation through
a harmony between the photographer‘s
inner vision and aesthetic experience, the
technical details of photography, and the
photographer‘s unique perspective on the
use of these techniques to represent that
aesthetic experience.
The curriculum, taught by a team of
distinguished faculty with extensive
experience in different forms of image-
making curatorial editing, thus suitably
includes courses that orient students
towards understanding fundamentals
of aesthetics, history of photography,
technicalities of digital image-making,
and issues of representation in arts in
general. The course includes imparting
knowledge of post-shooting editing
and curatorial practices as well so that
students go out ready to take up freelance
assignments on their own. In this course
the poetry of the photographer‘s inner
vision is combined fruitfully with the
rigour of technical details of image-
making and curatorial editing, and the
rhythm of aesthetics.
Course P rospects
Photography is not only an art form; it is
fast becoming a viable career option that
is creatively satisfying and rewarding.
On successful completion of the course a
student is ready to take on independent
assignments, join or freelance for NGOs,
magazines and newspapers, news bureaus
and agencies, commercial or advertising
agencies. They may also wish to start by
assisting a senior photographer in their
area of interest. However, one should
make note that one cannot expect to be
successful overnight in this field. One
would need to be passionate, committed,
perseverant and original to be able to
make a place for oneself in the field of
photography.
Course Requirements
Q U A L I F IC A T IO N
› Minimum 20 years of age, having
completed 12 years of formal education
(10+2). We welcome candidates from
all educational backgrounds (including
certificate programmes from private
institutes). Admission is subject to an
aptitude test followed by an interview.
A T T R I B U T E S
› A creative and innovative bent of
mind, interest in various art forms, and
knowledge of basic computer operations.
PURPOSE & POSSIBILITIES
› History of Photography
› Introduction to Image Making
› Digital Photography Basics
› Lighting
› Using External Flash Creatively
› Framing and Composition
› Street Photography
› Portraiture in Available Light
› Basics of Photoshop
Part II
› Documentary Photography
› Photo journalism
› Post Production
Part III
› Studio Photography
› Continution of Documentary
Photography
Part IV
›GENRES OF PHOTOGRAPHy,
THE BUSINESS OF PHOTOGRAPHy
AND WORKSHOPS
› INITIATION OF INTERNSHIP PROCESS Part V
› INTERNSHIP, DIPLOMA PROjECT
& PORTFOLIO BUILDING
› GRADUATE EXHIBITION &
CAREER DAy
documentary photographer based in
Geneva, Switzerland. He came to
photography in 2007, where his skills
were shaped at the Sri Aurobindo Centre
for Arts & Communication in New
Delhi. In 2008 he was awarded the Ford
Foundation International Fellowship to
study at the University of Missouri in
the United States, where he also worked
for the Columbia Missourian newspaper
and received an M.A. in Photojournalism
in 2010. He has received numerous
awards and grants during his career,
including the Alexia Foundation‘s 2011
Professional Grant and the Getty Images‘
2012 Editorial grant. His work has been
published in TIME Magazine, the New
york Times, International Herald Tribune,
The National, Neue Zürcher Zeitung, La
Repubblica, Sunday Times Magazine, and
The Sunday Guardian, among others.
SUMIT DAyAL
Born in 1981, Sumit grew up in a small
neighborhood of Kathmandu where his
family continues to reside. In 2006, he
graduated from the documentary and
photojournalism programme at the
International Center of Photography in
New york.
Sumit‘s work has been published in Time,
Glamour, Vrij Nederland, Shell UK, Soros
Foundation Nepali Times, Dan Church
Aid, Vanity Fair and Himal. He is based in
New Delhi and is currently working on his
first book on his mother-land Kashmir.
PRASHANTH VISWANATHAN
Prashanth Viswanathan is a free-lance
photographer, creating still images
of the sub-continent of India. He has
worked professionally in this field since
October 2006. His experience varies from
working for news wires, newspapers
and magazines, to non-government
organizations, and other feature agencies.
The focus of his work is on documentary
photography, including events, weddings,
political activism, visual sociology and
photojournalism.
VIDURA jANG BAHADUR
Born in 1975, in Lusaka, Zambia, Vidura
jang Bahadur studied at St. Xavier‘s
College, Mumbai, and went on to
receive his Master‘s degree in Mass
Communication from MCRC at jamia
Milia Islamia, New Delhi. Following his
graduation, Vidura spent three years
traveling in China, where he taught
English, studied Chinese, and learnt about
the various facets of the complex Chinese
culture. Through his work, Bahadur
tries to create a better understanding of
communities and individuals.
SEBASTIAN CORTES
Born in New york, Sebastian Cortés took up
photography while at New york University
Film School, where he studied and
collaborated with many of the best names
in the industry, shooting several short
films. In 1985, he moved to Milan, Italy and
started working on fashion and lifestyle
photography assignments for many
international magazines and commercial
clients, while also concentrating on
portraits and fine-art work.
IDRIS AHMAD
Idris taught photography for several years
before striking out on his own. A trip to
Spiti convinced him to begin his career
as a freelance photographer and he hasn‘t
looked back since. He has travelled widely,
looking at the world through his viewfinder,
and his photographs span a series of
subjects and places. Idris‘s photography
invites you to come along on his travels and
explore new worlds as he sees them through
his camera.
WILLIAM CHANG
William Chang is a commercial advertising
photographer whose real fascination with
photography began only when he started
training formally on the subject at Light
and Life Academy, Ooty. His work ranges
from fashion and products to documentary
and still life. William started teaching
in 2010 and is formally associated with
jamia Millia Islamia University, Academy
of Photographic Excellence, The Habitat
Center of Learning and Sri Aurobindo
Centre for Arts and Communication.
CHANDAN GOMES
Chandan Gomes takes photographs for a
living. He is the youngest recipient of the
India Habitat Centre Fellowship for
Photography (2011-12). In 2013 he was
awarded the Oslo University College
Scholarship to participate and showcase
his work at Chobi Mela VII. He is also one of
the recipients of the Neel Dongre Awards in
Photography, supported by the India Photo
Archive Foundation (2013-14). He is also the
first Indian photographer to win the Foto
Visura Spotlight Grant (2014).
The following are the guest faculty who
have interacted with students in recent
times:
ADIL HASSAN, Photographer
(Consultant for SACAC Graduate
Photography Exhibitions)
ALTAF QADRI, Photojournalist (Interactive
Session: Graduate Photography Exhibition
2013)
AMIT MEHRA, Photographer (interactive
session: graduate photography exhibition
2012)
AMIT PASRICHA, Photographer (workshop:
panaromic photography)
ANASTASIA TAyLOR-LIND, English/
Swedish documentary photographer
(mid-term project jury 2013)
ANSHIKA VERMA, Photographer
(workshop on food photography; mid- term
project jury 2013)
BANDEEP SINGH, Photo Editor Fortune
magazine (portfolio review 2013)
DANIEL BERHUELAK, Australian
Photojournalist associated with AP in India
(mid-term project jury 2013; workshop 2014)
DAyANITA SINGH, Photographer and
Bookmaker (inaugurated the graduate
exhibition 2013)
DILEEP PRAKASH, Photographer
(graduate photography exhibition 2013)
EDSON DIAS, Board of Trustees, Goa-CAP;
photographer (workshop on traditional
techniques of printing)
FINDLAy MERKER, AFP
(portfolio review 2013)
GAURI GILL, Photographer
of international repute (portfolio review
2013, workshop 2013)
MANSI MIDHA, Documentary
Photographer (interactive session during
graduate photography exhibition 2012)
MyRIAM MELONI, Italian Photographer
(workshop 2013)
PRADEEP DASGUPTA, Photographer
(workshop on studio photography &
portfolio review 2013)
PRASHANT PANjIAR, Photographer Co-
founder of Delhi photo festival (Mentor;
Curator, Graduate exhibition 2012;
Workshop 2013)
RUHANI KAUR, Open Magazine
(portfolio review 2013)
SACHA GOLDBERGER, French
Photographer (workshop 2013)
SRINIVAS KURUGANTI, Caravan
magazine (portfolio review 2013)
TANVI MISRA, Curator & Gallery Owner
(Mid-term Project jury 2013)
TARUN KHIWAL, Photographer
(inaugurated the graduate exhibition 2013)
A nnu a l Photography Ex hibition
The creative photography programme culminates with an
exhibition of the students‘ Graduate Project. An annual affair,
the Graduate Photography Exhibition is held in the lush green
SACAC campus and is managed by students from start to finish.
Each year the Institute invites an eminent photographer to
inaugurate the exhibition and share their views on students‘ work.
During the week long exhibition, other senior photographers
come to the SACAC campus for interactive sessions with students.
In addition to the scope of showcasing their work to experts and
public alike, the graduating batch has the opportunity to have its
portfolios reviewed by eminent experts in the field. Photographers,
photo editors, photo agencies, magazines are all part of the expert
group for portfolio review
Photography for me has changed at SACAC. I have learnt that
photography isn‘t just about exploring new methods, places or
people; it is equally about discovering myself from within.
Ujwal Garg (Creative Photography, Batch 2013 - 14)
Shikha Mahipal (Creative Photography Batch 2011 - 12) Bhavneet Bajaj (Creative Photography Batch 2012 - 13)
Sachindra Rajbansi
(Creative Photography Batch 2012 - 13)
Surender Solanki
(Creative Photography Batch 2012 - 13)
Continuing Education Courses under our continuing
education programme are essentially
short term, weekend, non-degree
programmes primarily meant for
adults to help advance or change
career paths or simply for personal,
non-vocational enrichment.
Creative Graphic Design
Creative Writing
Effective Business
Communication Skills
Painting and Sketching
Still Photography
CREATIVE GR APHIC DESIGN
Course O ver v ie w
Graphic Design is a creative process,
used to convey a message with focus on
visual communication and presentation.
The field as a whole is also referred to
as Communication Design. A graphic
designer may use a combination of
typography, visual arts and page layout
techniques to produce a great design.
However, the mind is the most important
design tool. Aside from technology, a
creative mind booming with ideas, good
judgment, observation, quantitative and
analytic thinking are required for creative
design layouts and rendering. New ideas
can come by way of experimenting with
tools and methods too. Graphic Designers
often form part of a team working on
corporate identity and branding projects.
For example, newspaper stories begin with
journalists and photographers and then
it becomes the graphic designer‘s job to
organize the page in an attractive layout.
Hence, graphic designers can work in a
variety of environments. This programme
conducted by SACAC aims to impart
knowledge in the area of Graphic Design
and Portfolio Development. Graphic
Design career paths cover all ends of
the creative spectrum. Creative Graphic
Design course prepares candidates to make
a career in various creative fields such
as Advertising, Visual/Product Design,
Graphic Design etc.
Curricu lum
› Application of graphic design basics
› Colour notation systems and theories
› Using Adobe Illustrator to create vector-
based drawings like logos
› Using Adobe Indesign to create new
page layouts such as book covers
› Developing graphic products like
brochures or a complete company
package
Sk il l De velopment
› Develop the inner eye for design
› Colour sense
› Visual sense
› Composing objects and pages
› In depth understanding of using
Adobe Indesign & Adobe Illustrator Facilitators
BHAIRVIN MATHUR
Bhairvin Mathur is a Graphic Designer
with 8 years of experience. Qualifying as
a Fashion Designer from NIFT Bangalore,
Bhairvin has worked with leading design
houses like Munch and Wills Lifestyle. A
thirst to improve her skills and an interest
in Graphic Design led her to pursue a
course in graphics in the USA. Having
worked for corporates like Corporate
Executive Board, Deloitte and DTZ as a
Graphic Designer, Bhairvin now follows
her creative pursuits and enjoys designing
for the SME sector.
CREATIVE WRITING Facilitators
RAMESH MENON
jAI ARjUN SINGH, Author jaane Vbhi
Course O ver v ie w
Writing, understandably, is the most
potent and yet the simplest form of
human expression. Unlike speech, writing
transcends barriers of space and time. If
you can write well, you have true power
at your disposal. That is why Creative
Writing can open a new world for you. The
craft of writing has multiple dimensions
- novels, short stories, f lash fiction,
non-fiction, screen writing, writing
for mainline media, writing profiles,
conducting interviews, blogs, writing for
the web, travelogues and experimental
pieces. Our Creative Writing workshops
will take you through all these dimensions
and let you explore. It will help you
discover your creativity and open up a new
world. If you choose to, you might even
turn writing into a career. Every human
mind conjures up images but a creative
human mind is not satisfied with merely
weaving visuals. It wants to express ideas
through a medium that has appreciable
aesthetic appeal. This course helps to give
expression to your creative urges. Writing
is also a skill that will help you in your
daily life. Watch your communication
skills f lower during the Creative Writing
workshops. If you want to harness your
creative mind, this course is for you. The
approach to Creative Writing course
is packed with lots of practical activity so
that you are able to put into practice
something that you had just learnt. Having
talent and skills is not enough, you also
need to know how to use it. Come and
discover the writer in you.
Curricu lum
› Discovering the joy of writing
› Ways to tap creative potential
› Essentials of creative writing
› Developing an idea and expanding
it into a story
› How to systematically work on your
writing skills
› Using imagination
› Stream of consciousness
› Different types of writing
› Feature writing
› Short story
› Novels
› Flash fiction
› Poetry
› Travel writing
› Writing for media: print, television
and online
› Structuring your writing
› Editing
› Rewriting
› Pitching to publications
Sk il l De velopment
› Write better
› Think creatively
› Get interesting ideas
› Develop imagination
› Construct plots
› Build interesting characters
› Create a structure
› Pick up interviewing skills
› Improve communication and expression
› Explore different genres
› Learn how to listen better and use
different senses
Ramesh Menon is an award winning
journalist, author and corporate trainer.
He is a recipient of the prestigious
RamnathGoenka Award for Excellence
in journalism and theMadhavankutty
Gold Medal for Excellence in English
journalism. He cannot imagine life
without writing. His first book, ―Caste
and Communal Time bomb‖, chronicled
caste and communal conf lagrations in
Gujarat. ―Whatever the Odds‖is the story
of K.P.Singh and DLF. He travelled the
entire coast of India for a coffee table
book, ―Night Sparkle-Fascinating Stories
of Indian Lighthouses‖. ―Carbon Footprint-
Reducing them for a better tomorrow,‖
and ―Modi Demystified-The making of a
Prime Minister‖ are among other books.
He has directed and produced numerous
documentary films onsocial and
environmental issues. He has worked with
India Today, The Times of India, Business
India Television, TV Today and rediff.com.
He is presently Managing Editor of India
Legal, India‘s first politico-legal magazine.
He is working on an untitled novel.
Recent guest faculty have been:
K.G. SREENIVAS, Editor-in-chief,
Creative Brands.
MEENAKSHIIyER, Author – ―False
Sanctuaries: Stories from the troubled
territories of South Asia.‖
MARIAM KARIM AHLAWAT, Novelist,
playwright, Screenplay writer, Children
writer, Columnist and Illustrator.
do yaaro.
MRIDULAKOSHy, Novelist Not only the
things that have happened.
NIRUPAMASUBRAMANIAN, Writer,
executive coach leadership development
consultant.
EFFECTIVE BUSINESS COMMUNICATION SKILLS
Course O ver v ie w
It is said that we spend over 70% of our
waking hours communicating. And yet,
how well are we equipped for this critical
life skill?
While everyone can speak, it is not easy to
communicate with intent. While most
people can hear, the ability to listen is not so
commonplace. With the advent of instant
messaging and tweets, good writing has
slowly lost ground to dehumanizing jargon
and stock phrases. The ‗gift of the gab‘ is
often mistaken for articulation, f luency for
organized thought.
How do you communicate warmth in a
professional email, or subtle humor, gentle
admonishment, an oblique reference,
genuine gratitude or just fulsome praise?
What do you do when you are asked to
present a report to the senior management
in 20 minutes? How do you enrol your
boss‘s support for your path breaking idea?
What‘s the right way to give feedback to
your team? How is coaching different from
counselling?
The key to complete self expression is to
lose your inhibitions. As someone said, it
is necessary to die a thousand small deaths
before we can learn to live.
The Effective Buisness Communication
Skills course is an opportunity to discover,
shape and hone your communication skills
in custom designed ‗real life‘ scenarios.
Curricu lum
› Levels of distortion in human
communications
› Dealing with inhibitions to
self expression
› The art of storytelling
› Listening skills
› Connecting to people
› Whole body communication
› Presenting to inf luence
› Feed forward & coaching
› Facilitation skills – going
beyond teaching!
› ABCs of writing emails
Sk il l De velopment
› Making high impact presentations
› Building and nurturing relationships
› Small group facilitation Skills
› Conducting training programs
› Feedback and coaching
› Telephone etiquette
› Purposeful emails
PAINTING AND SKETCHING
Course O ver v ie w
The natural world around us is full of
objects, shapes, sizes, forms, colours, and
lines. Perhaps this fired the imagination of
our ancestors to represent these in sketches
and paintings. And slowly, the human
mind began making images out of its own
feelings in its mind and started drawing
fantastic imagery on a canvas. Thus, to
paint even abstract forms, the journey
begins by looking at nature first, and then
representing it on a canvas.
Painting and Sketching course is designed
to give expression to the student‘s visual
thoughts on a canvas. To develop your
drawing skills, you will go through various
exercises aimed at improving your skills
to present nature‘s creations on paper.
Textures and colour will be added later to
the practice so that you grow as an artist to
present your mental images better. Slowly
you will explore your own emotional
images and start presenting them with a
brush.
This will help in bringing out the creative
side of a person which is also therapeutic
in nature. This re-connection with one‘s
creative self will manifest in other areas
of one‘s life too.
Curricu lum
› A brief run through the history of painting
› Warming up exercise with freehand
techniques
› Practice composition, silhouette, form,
line and perspective of nature
› Exploring texture, 3D elements, light
and shade of nature
› Discussions on perspective, aspect
and form
› Enhancing basic sense of composition
and filling the frame beautifully
› Discussion on art as an expression of
sublime emotions
› Painting natural objects with
water colours
Sk il l De velopment
› Paint abstract forms
› Represent nature on canvas
› Express visual thoughts on canvas
› Express emotions with a brush Facilitators
KAVITA NAyAR
Kavita Nayar has been working in this field
for the past three decades. She works in
all the media with equal ease, be it oil on
canvas or acrylics, lithography, etchings,
serigraphy or pastels on paper. She is
forever trying to innovate and discover
herself through her work.
She has been representing her country
through a number of scholarships,
grants, workshops, and exhibitions. She
has travelled and worked in countries
like France, England, Sweden, Hungary,
Luxembourg, Mauritius, USA & China.
She obtained her Bachelors degree from
Shantiniketan in West Bengal, followed
by a Masters in the Delhi College of Art.
She has held solo shows in New york,
Oxford University, Mauritius, Delhi,
Kolkata, and Mumbai.
STILL PHOTOGR APHy
Course O ver v ie w
Photography is the most popular medium
that captures life as it goes by. Travelling,
visiting a new place, important events
and tender moments; every time such
instances come up one surely feels like
capturing it for posterity. A picture
shared with someone dear to you, living
somewhere else or simply putting your
favourite picture framed in your drawing
room can give you a distinct identity. But
the challenge of taking a good photograph
is not just about being there at that very
moment; it‘s also about aesthetically
evocative compositions and choosing
technically sound exposure settings and
shutter speed. One has to understand the
magical interplay of light, shadow and
colour to create magic in a frame. The
Still Photography course introduces you to
the exciting world of photography if you
have the passion to pursue it as career. Or
else if you want to just pursue it to fulfil
your creative urges this course in Still
Photography gives you the opportunity to
do just that. If you have a creative spirit
or are booming with ideas and would love
to give them visual impressions, then this
Still Photography course is all you need to
make a head start.
Curricu lum
› Know your camera - workings and
function of a digital camera
› Basics of lighting - role and importance
of natural light in photography
› Composition - key aspects of a well
composed shot
› Studio lighting - the technicalities
of different types of studio lights
› Portrait photography - know the art of
portrait taking in natural and studio light
› Field assignment - practice photography
› Edit your work - Photoshop and selection
of images
Sk il l De velopment
› Develop the inner eye
› Observation
› Visual sense
› Composition
› Interplay of light
› In depth understanding of DSLR camera
Facilitators
IDRIS AHMAD
Idris taught photography for several years
before striking out on his own. A trip to
Spiti convinced him to begin his career as a
freelance photographer and he hasn‘t looked
back since. He has travelled widely, looking
at the world through his viewfinder, and his
photographs span a series of subjects and
places. Idris‘s photography invites you to come
along on his travels and explore new worlds
as he sees them through his camera. Idris‘s
camera brings many stories to life, but with
each viewer entitled to his own vision.
Application Form
The Application Form may be downloaded
in PDF format from the website, filled
online (www.sac.ac.in) or collected from
SACAC office.
Submission of Form
The form, along with the a fee of Rs. 1000/-
can be dropped at or couriered to the
following address:
Sri Aurobindo Centre for Arts &
Communication, Sri Aurobindo Society,
Shaheedjeet Singh Marg, Adhchini,
New Delhi 110 017
The fee may be paid in cash at the SACAC
office or by sending a DD in favour
of ―Sri Aurobindo Centre for Arts and
Communication‖ payable at New Delhi.
Applicants will be provided with a copy
of the prospectus and a receipt in lieu of
payment made.
Entrance Test
All applicants are required to take a
programme specific written exam as
part of the selection process.
Personal Interview & Panel Round
The Personal and panel interview rounds
are the most significant part of the
selection process. The goal is to determine
fitment and ensure that expectations
are aligned to what each programme
has to offer. The idea is also to gauge
an applicant‘s enthusiasm and passion
for the chosen subject.
Offer and Admission
Shortlisted candidates will be intimated
via email and sent an offer letter at the
registered address. They would require
to submit the admission fee within the
period specified in the offer letter.