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© SOUTH-WESTERN/THOMSON SPORTS AND ENTERTAINMENT MARKETING CHAPTER 3SLIDE 1 CHAPTER 3 CHAPTER 3 Professional Sports 3.1 3.1 Big League Sports 3.2 3.2 Attracting
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CHAPTER 1 What Is Sports and Entertainment Marketing?college.cengage.com/school/ebooks/0840031327/chapte… · · 2009-09-25CHAPTER1 What Is Sports and Entertainment Marketing?