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Advocacy 201Taking Your Advocacy to the Next
Level
The American Association of Museums Online Advocacy Training Series
Have no fear! We’ll explain muting, Q&A and other details when we start.
Topics
About the Online Training Session Who’s Speaking? Welcome from the American Association of
Museums What Do We Mean by “201”? Points of Influence in the Legislative Process Three “Sustained Advocacy” Strategies
About the Online Training
What’s Happening? Mute Only Mode Q&A
– To send a private chat to the Host, click “Host View” on the Users List and then private chat
– To send a public chat, click in the chat box and type a message. Everyone will see the message
Recording and Follow-Up Materials– http://
www.speakupformuseums.org/advocacy_trainings.htm
Who’s Speaking?
Where are we Starting?
Let’s go to the polls!
What Do We Mean By “201”?
Advocacy “101” Actions
Make a phone call or write an e-mail through www.speakupformuseums.org Set up a site visit with elected officials (local, state or federal)Attend Museums Advocacy DayGet those close to the museum (board, friends, supporters) engaged
Advocacy “201” Actions
Build a relationship with relevant staff peopleSet up a forum discussion with elected officials from the communityFollow-up on Museums Advocacy DayGet others in the community engaged through media, etc.
What Do We Mean By “201”?
Advocacy “101” Knowledge
The relevant decision-makers at the local, state and federal level and their policy interests / staffing situation.How your museum’s work connects to those legislators and the messages that resonate.Which federal, state and local policy / funding issues may impact your museum.
Advocacy “201” Knowledge
The process in relevant decision-making venues and where your input is most needed / useful.Proactive vs. Reactive approachesWhat sustained advocacy-related tactics work for your situation.Statistics / details on core legislative issues.
Points of Influence in the Legislative Process
I’m just a bill, just a lonely old bill, and I’m sitting here on Capitol Hill…
… Surprisingly accurate!
Questions to Ask
Timeframe (how long is the legislature meeting?)
How are bills introduced? By whom? How are bills “calendared” at the
Committee and Chamber level? What are the Committee procedures? What is the procedure for floor
amendments/debate? Are there requirements that bills be
considered by certain times? Are there “must pass” bills? If so, are
there germaneness rules? How are differences between chambers
resolved? How do you find this out?
Introduction
Where do bill ideas come from?– Direct experience with local
issues– “Influentials” (friends, staff,
family, local opinion leaders)– General interests
How do they get written? How do they get introduced (or
how do you find that out)? How can you get ahead of the
curve?
Referral
What is “Referral?” Who does it? Why is it important?
– Reduce number of steps– Get the bill in to friendly committees
Keeping track How to get engaged (this is a tough one!)
Committee Deliberation
Who are the chairs / co-chairs (or ranking) and members?
How does your museum relate specifically to these people?
Who are champions? Who are opponents? Is there an opportunity for public comment? Who
should make those comments? Preparing testimony (and particularly “softball”
questions!)
Floor Consideration
Rules vs. Unanimous Consent
“Regular Order” Whipping for Votes
Resolving Differences Between the Chambers
Executive Action
What are the Executive’s options?
What are potential legislative responses?
Three Sustained Advocacy Techniques
Tracking, Monitoring and Identifying Opportunities
Engaging Others in the Community Leading the Action Effort
Tracking, Monitoring and Identifying Opportunities (and Threats!)
What are your proactive “asks”?
What are your “reactive” asks?
What opportunities will you have to provide input?
Where (and who) are the threats?
Engaging Others
Usual SuspectsWho already likes you?
– Friends, staff, trustees, funders
Who already uses your services?
– PatronsWho directly benefits?
– Schools, tourism bureaus
… and Moving BeyondWho will benefit indirectly?Who are your polar opposites? Is there a reason they might benefit?Don’t “Network”, “Netplay”Most important: Civility, even with those who are annoying
Leading the Action Effort
Who should take what action when?
How will they know how to do it?
What resources will they have?
Becoming both a thought and action leader
What Other Resources Are Available?
Register for Museums Advocacy Day 2012 at www.speakupformuseums.org!
Visit SpeakUpforMuseums.org to sign up for Advocacy Alerts or send letters to your legislators!
Buy Speak Up For Museums: The AAM Guide to Advocacy!
Work with your AAM Government Relations & Advocacy team – they are here to help.
Final Questions or Comments?
AAM Contact Information online
Gail Ravnitzky Silberglied Director of Government Relations & AdvocacyPhone: (202) 218-7705Email: [email protected]
Carla (Myers) WilsonAssistant Director of Government Relations & Advocacy Phone: (202) 218-7699Email: [email protected]
Ember Farber, Grassroots & Advocacy ManagerPhone: (202) 218-7703Email: [email protected]
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