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To ascertain and understand the impact & role of events in promoting South Africa and London as favorable tourist destinations.
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Anukool Kumar
Group # 1
+919999779713
CITY : LONDON COUNTRY : SOUTH AFRICA
As a destination, South Africa is multi-faceted - we are never just one thing at any one time. From our people, to our landscapes to our abundant wildlife we have so much to inspire and enthral. Let us take you on an enlightening journey across our country far and wide…
Location – Southern Tip of Africa Population – 50 Million People Climate – Temperate Climate Winter - May to August;
Spring - September to October;
Summer - November to February;
Autumn - March to April; Languages – 11 Official
Languages Animals - The country is home to
the famous Big Five (Rhino, Elephant, Lion, Leopard and Buffalo).
3000 km Coastline , washed by Indian Ocean and the Atlantic Ocean
“Sunny South Africa”
Winter is the perfect time to explore South Africa’s Big 5 game reserves, go hiking, and is one of the best times to visit the Northern Cape
Summer is the time for adventure in South Africa, whether you’re after a beach holiday, hiking in the mountains or taking a road trip around the country.
Peak Season : Summers(Nov to Feb) & Winters(June to August)
Responsible Tourism
AffordableWorld Class FacilitiesWeather
Natural Beauty
Adventure Capital of the world
Rainbow Nation
Diverse Experiences
Wildlife
Number of Tourist by Month and year of travel, 2010 & 2011
Source : UNWTO(World Tourism Organization)
International Tourists: 8.34Mn (2011)Tourism Revenue: 9.5 Bn$ (2011)
Cape Town and the Cape Peninsula up to Cape Point, are famous for scenic beauty; celebrity beaches; Table Mountain; whale-watching; world-class shopping, nightlife, food & wine; and a laid-back atmosphere.
This world-renowned park of nearly 2 million hectares features 16 ecosystems. Spot the Big Five on a 4x4 game drive or walking safari.
South Africa’s pulsating African heartbeat is felt in the ‘City of Gold’ with its endless opportunities for shopping, entertainment, freedom tours and eating out.
Founded on a gold rush; it’s the financial and entertainment epicentre of the country.
If you’re looking for a hot destination - Durban is it! From its sultry nightlife, weather, beaches and heady cultural mix to its famous curries.It is also home to the FIFA stadium – Moses Mabhida Stadium,
Most famous for God’s Window, the panoramic splendour of the Blyde River Canyon makes it ideal for scenic drives and hiking trails.
Known as the friendly city, this easy-going bayside metropolis is known for its hospitality and beautiful beaches
The streets of Cape Town come alive on 2 January when the Cape Minstrels celebrate Tweede Nuwe Jaar in style wearing brightly coloured outfits, sporting umbrellas and singing traditional songs.
Namaqualand Daisies is a major event on the Northern Cape’s calendar! In springtime millions of wild daisies sprout after the first rains, a sight to behold
HallmarkEvent
MajorEvent
This ultra-marathon that takes place between Durban and Pietermaritzburg has become known as the ‘greatest race on earth’. Great spectator value!
In July, the student town of Grahamstown comes to live during the National Arts Festival – a celebration of song, dance and creativity.
HallmarkEvent
LocalEvent
A race of a different kind! Thousands upon thousands of silvery sardines make their way to the South Coast of KwaZulu Natal, followed closely by sharks and dolphins.
Lots of fun for the whole family – the Joburg Easter Festival is a great place to shop for household goods, there are also live music concerts that shouldn’t be missed.
LocalEvent
MajorEvent
Woodstock is the largest youth-oriented music and lifestyle festival in South Africa. In addition to mainstream music, the festival offers a market of crafters and alternative lifestyle products over four days.
The Klein Karoo town of Calitzdorp is the port-wine capital of South Africa. Its annual port festival, held over a weekend in June, is hosted by the eight wine cellars of Calitzdorp.
LocalEvent
MajorEvent
Mega Event
FIFA WORLD CUPIn 2 months, 309,554 foreign tourists
Tourist Receipt : R3.64 billion
•Changed Perception about South Africa•Generated awareness about South Africa• Tourism up by 3.3% due to the same
• Increase local economic activity and development,• Enhance the profile and appeal of the destination,• Encourage external visitation, • Enhance the visitor experience, • Demonstrate future growth & sustainability.
Event’s Role in Tourism
Country – England Population – 8 Million People Climate
Temperate Oceanic Climate
UNPREDICATABLE WEATHER
Carry both Sunglasses and an Umbrella
Peak Season : April to SeptemberWeather Considerations May to September
Events and Festivals May-June-July
Overseas Tourists : 15.4 Million
Tourism Receipts : £9.4 billion
2011 Tourism Statistics
London Eye – Time Lapsed View
The world-famous British Museum exhibits the works of man from prehistoric to modern times from around the world.
The EDF Energy London Eye is a major feature of London's skyline. It is the world's highest observation wheel, with 32 capsules, each weighing 10 tonnes, and holding up to 25 people. Climb aboard for a breathtaking experience, with unforgettable views of more than 55 of London's most famous landmarks – all in just 30 minutes!
The crowning glory of Trafalgar Square, London's National Gallery is a vast space, filled to the rafters with Western European paintings from the 13th to the 19th centuries. In this iconic art gallery you can find works by masters such as Van Gogh, Da Vinci, Botticelli, Constable, Renoir, Titian and Stubbs
At Madame Tussauds, you'll come face-to-face with some of the world's most famous faces. From Shakespeare to Britney, you'll meet influential figures from showbiz, sport, politics and even Royalty. Sing along with Kylie; strike a penalty with Rooney or receive a once-in-a-lifetime audience with Her Majesty the Queen.
MONTH EVENTS
JULY’12 Olympics 2012,BBC Proms 2012
AUGUST’12 Carnaval del Pueblo 2012, The Great British Beer Festival ,Notting Hill Carnival 2012, London Mela
2012
SEPTEMBER’12 Vintage Fashion Fair 2012 , London Fashion Week 2012, Liberty Festival , London Design Festival
OCTOBER’12 BFI 56thLondon Film Festival, The Restaurant Show 2012, Halloween
NOVEMBER’12 Bonfire Night 2012 , London Jazz Festival 2012, Barclay ATP World Tour Finals , Diwali ,
Thanksgiving, Lord Mayor’s Show
DECEMBER’12 Taste of Christmas 2012, New Year Eve Fireworks, Hanukkah
JANUARY’13 New Year Day’s Parade 2013,Outdoor’s Show 2013
FEBRUARY’13 UK Wedding Show 2013 , Valentine’s Day
MARCH’13 Head of the River Race , Ideal Home Show 2013
The London 2012 Olympic and Paralympics Games will mark the third time London has hosted the modern Olympics. It will be a very exciting time for London and for visitors to the city.
Notting Hill Carnival
Wimbledon
Bonfire Night London Fashion Week
Diwali Eid