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SOCIOCULTURAL TRADITION
PasCom 01Communication course
By: Doydoy, Charles FrancisChiquillo, Michael Ray Angelou
Socio-CulturalSocial
interaction cultural
Socio-CulturalSocial
interaction
MICROCOMMUNICATION
andMACRO COMMUNICATION
This tradition main concern is the interaction between micro communication practices and macro communication practices.
Socio-CulturalSocial
interaction
reality is constructed through a process of communicating in groups, society, and cultures.
Socio-Cultural
cultural Based on the
premise that when people communicate they produce and reproduce culture.
Importance of Culture?
According to Kim Dong-ho
Cultural enrichment can make individuals both the producers and consumers of culture.
Chairman of the Presidential Committee on Cultural Enrichment
RESULT. People come to have culture and the arts of living.
Socio cultural
Reality constructs our culture
Interaction constructs our reality
Socio-
Cultural
producing and reproducing of culture through social communication.
social communication
(Adams, 2005, p. 182)- "the synergistic emergence of social interaction, social cognition, pragmatics (verbal and nonverbal), and receptive and expressive language processing"
Communication in these traditions is typically theorized as a symbolic process that produces and reproduces shared sociocultural patterns
COMMUNICATION
Sociocultural focuses on patterns of interactions rather than individual characteristics or mental modes.
Based on the premise that when people communicate they produce and reproduce culture.
addresses the ways our understandings, meanings, norms, roles, and rules are worked interactively in communication.
Is a symbolic process whereby reality is produced, maintained, repaired, and transformed. (Carey, 1989, p. 23)
Six Theories of Sociocultural Tradition:
1. Ethnomethodology 2. Symbolic Interactionism 3. Social Constructionism 4. Ethnography of Communication 5. Structuration Theory 6. Actor Network Theory
1. Ethnomethodology
An eidetic science (concerned with essential objects and relationships)
Involves extraordinarily accurate and vivid study of fundamental social practices
Goal of Ethnomology
to understand the methods and procedures people use to conduct
rational and orderly ways of conducting everyday life.
2. Symbolic Interactionism
From the work of George Mead, emphasizes the idea that social structures and meaning is created and maintained within social interactions.
2. Symbolic Interactionism
Communication is fundamental to the development of the self.
The self refers to the conscious, reflective personality of an individual
Group life is premised on cooperative interaction.
We determine others’ intentions by using significant symbols.
3. Social Constructionism
Based on the notion that “reality” is a social construction.
Also known as “social constructivism”
Human beings actively use symbols to objectify, circulate, and interpret the meaningfulness of their environments and existence
3. Social Constructionism
Humans use cultural stocks of knowledge to serve their evolving purposes
Useful constructions are reciprocated, sustained, and eventually embedded in formal institutions
Succeeding generations accept them as given and inevitable
3. Social Constructionism
Communication scholars into constructionism study how symbols, language, discourse, and media create our realities.
Central claim: communication is the fundamental activity by which humans constitute their social world as a “real” phenomenon.
4. Ethnography of Communication
Evolved from studies in anthropology, sociolinguistics, folklore studies, and semiotics
Many studies focus on linguistic practices
4. Ethnography of Communication
Regards social actors as simultaneously using multiple channels and codes to create meaningful interaction (such as that required for determining group membership).
5. Structuration Theory
Studies how social actors draw upon structures of meaning, power, and norms to: perform their social practices reinforce and transform those structures regards communication as a process
5. Structuration Theory
Can be analysed and traced on different levels:
Individual Group Organization Society
5. Structuration Theory
It defines and links three (3) concepts: Practices
observable patterns of activity that are meaningful to participants.
Systems: types of practices that build and maintain
relations among and between groups. Structure: the rules and resources,
actors draw on as they participate in system practices.
6. Actor Network theory In social interaction, nonhuman artefacts
play as significant a role as do human actors. the potential elements of a network (both
human and nonhuman) are selected, activated, configured, and regulated
Networks operate symmetrically as social actors to delegate to other “actants” responsibilities for accomplishing desired purposes
Situations must be defined and publicized in a way that compels potential actors and relative influence
6. Actor Network theory
Social interaction occurs in complex sociotechnical networks made up of “nodes” that contain both humans and devices that constrain the interaction.
References
o Lecture #4: Theoretical Traditions: Sociocultural; www. COM 381.com
o Communication Theory as a Field ( Robert T. Craig)
o others