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Daniel Odio, CEO of Socialize, presents at LavaCon
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Who’s Talking?
Enterprise Mobile App Consulting
Self-Service App Development
Unleashing Communities Hiding in Apps
Agenda
• Mobile explosion stats • Definitions • About Socialize
• Where do you want to go?
• How to leverage the mobile channel • Changing company culture to embrace social (@amandacross17) • Best practices to empower users (@ruchitarathi) • Recommendations to ‘clueless management’ (@maxwellhoffmann) • How to help users who don’t know what to look for (@kitcomgenesis) • How to address “too much noise” (@contentrulesinc) • The evolution of your role as content strategists
mobile explosion stats
Why Mobile Is Way Bigger
Than You May Realize
Android Market Share rose from 1.6% to 9.6% in one year (mid 2010)
There are 4.6 Billion cell phones worldwide
Mobile broadband subs increased 600MM to 1 Billion in 2010
90% of US households have a cell phone
Smartphone sales to overtake feature phone sales in 2011
Age 18-24 has 96% wireless penetration
By 2014 data traffic expected to increase by 4,000%
definitions
SMS / Texting
Mobile Web
Apps
Distribution (potential audience size)
Func
tiona
lity
(rich
ness
of e
xper
ienc
e)
Rich Experience. Narrow Distribution Typically limited to smartphones (iPhone, Android, Palm). Utilizes phone’s features like GPS, accelerometer, address book, offline access. Great for gaming, social networking, augmented reality and other rich applications.
Experience Limited by Browser (some better than others). Wide Distribution Mobile banking, airline flight status… most of what you do on the web, but on the phone.
Limited Experience. Widest Distribution Useful for calls to action. Text “HAITI” to 12345.
The Mobile Pyramid
Definitions
• Mobile • App • HTML5 • API & SDK • Gamification • Social Media • Augmented Reality • Social Graph • Interest Graph
what Socialize does
Apps = “Interest Genome”
About Socialize
Intelligence Dashboard & Engine
App Dashboard Comment Management
Most Popular Content User Detail
mobile trends
2000 iMac
• Operating System - Mac OS 9.0.4 • Processor - 500 MHz PowerPC G3 CPU, 128MB Memory • Graphics - ATI Rage 128 Pro, 8MB of memory (8 million triangles) • Screen - 786K pixels • Data Transfer Speeds - 1.3-12.5 MB/s (DVD-ROM-1/100 Ethernet) • Storage - 30GB Hard Drive • Dimensions - 15.0 x 15.0 x 17.1 in. • Weight - 34.7 pounds
2010 iPhone 4
• Operating System - iOS 4.0 • Processor - 1 Ghz ARM A4 CPU, 512MB Memory • Graphics - PowerVR SGX 535, uses system memory (28 million triangles) • Screen - 614K pixels • Data Transfer Speeds - .04-20MB/s (3G-WiFi) • Storage - 32GB Flash Drive • Dimensions - 4.5 x 2.31 x .31 inches • Weight - 4.8 ounces
2010 iPhone = 2000 iMac
The Rise of APIs
API
Gamification
Gamification
The Interest Graph
Quick Hits
• Define your role • Follow your brand: http://search.twitter.com • Co-Tweet, Twellow
• Create a culture of content capture • http://go.DanielOdio.com/sub500 • http://go.DanielOdio.com/cloudapp
• Encourage User Generated Content • User Advisory Board
• Explore New Channels • FlipBoard, Paper.li
• Consume in new ways • Zite / FlipBoard
