Social Science and Creativity - A British Academy Debate

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Dr Beatriz Garcia

Head of ResearchInstitute of Cultural CapitalUniversity of Liverpool

Social Science and Creativity Panel DiscussionBritish Academy and The Creative Exchange | London, 22 February | www.beatrizgarcia.net1The rise and rise of creativityCreativity the in word for the new millenniumCulture and regeneration was the focus for discussion in the 1980s and 1990sThe notion of creative cities, creative clusters emerged in the 1990s (Landry, Comedia...)Richard Florida introduced the notion of the creative class in 2002 and became a best-seller By 2009, culture is not enough we need creative culture, creative arts, creative businessWe are living a creative turn in policy circles worldwideEveryone wants a creative economy. Creativity is perceived as the ultimate solutionEuropean Capital of Culture groomed as catalyst for Europes creative turnGlasgow 1990 offers an interesting case study : the city pioneered many of the narratives that are common place today. It told its story well (myth-making?)Liverpool 2008 has re-appropriated the story in a more competitive context . The city has been forced to prove its case through a stronger evidence-base Challenge : the evidence base is still weak. Pressure to prove the impact of cultural interventions through statistical indicators. The Impacts 08 programme was established to test the case, and combine quantitative indicator assessment with qualitative narrative assessment. | www.beatrizgarcia.net2

access &participationeconomy & tourismcultural vibrancyimage & perceptionsgovernance & deliveryemploymentvisitor trendsinvestmentcreativityproductionconsumptioninclusion, outreach, diversitymedia coveragepeoples views

aims + objectivespolicy, strategysocial capitalphysical environmentequalitieswell-beingquality of life

infrastructures public realm sustainabilityImpacts 08 research framework | | www.beatrizgarcia.netLiverpool | established representationsNationallyCrime and violence, poverty, unemployment, health and education issues

Images being circulated online around the time of the bid 2002, early 2003 | www.beatrizgarcia.netLiverpool info claveUna de las ciudades mas deprivadas en el Reino Unido - Indice de deprivacionObjetive One de la EUAl mismo tiempo, un centro cultural de primera importancia y reconocimiento mundial de la ciudad Beatles, Futbol y Muelles/PatrimonioDesde el el anyo 2000 decisin de competir para la ECoC


InternationallyThe Beatles, Football, the Waterfront

Liverpool | established | www.beatrizgarcia.net5Constructing the ECoC | reimaging Liverpool | www.beatrizgarcia.net6

Constructing the ECoC | reimaging | www.beatrizgarcia.net7Nota la aspiracion cultural / creativa es superar imagen estancada en Beatles y Futbol para reconocer el papel de la ciudad como un centro de vanguardias

Sin embargo, esto compite con aspiraciones de los city fathers de presentar a la ciudad como centro de negocio, de compras, de nightlife / y tambien como ciudad tolerante, multiracial etc esta es una representacion vaciada de significado que simplemente coloca liverpool en una larga cola de otras ciudades tratando de proyectar exactamente los mismos mensajes

La gran tension dar credibilidad al mensaje cultural de vanguardia superar el miedo a que sea excluyenteCapturing peoples experience of the | www.beatrizgarcia.netAHRC/ESRC Impact Fellowship | Young adults (16-24)

Research by Dr Tomke Lask(2007-2009) | www.beatrizgarcia.netCultural Company

AHRC/ESRC Impact Fellowship | Cultural Producers

Research by Dr Tomke Lask(2007-2009) | www.beatrizgarcia.netCultural producers

Cultural Producers | Research by Tomke Lask (2007-2009) |

36-55 year olds | Research by Tomke Lask (2007-2009) |

56-69 year olds | Research by Tomke Lask (2007-2009) | | www.beatrizgarcia.netCapturing media |

The ECoC image cycle 2007 Media | www.beatrizgarcia.netThe ECoC image cycle 2008 Media boost | www.beatrizgarcia.netVolume of national coverage on Liverpool ECoCNumber and tone of national press articles mentioning the Liverpool ECoC

Source: Impacts 08 | www.beatrizgarcia.netPeaks: bid and 2008Tone 74% of all stories are positive in 2003 (peak)

18Thematic focus from bid announcement onwards

Nationally, ECoC mainly presented as image and economic catalyst in 2003; by 2008 focus on cultural stories, wider image renaissance and leadership issuesLocally, more emphasis on physical change ; though dramatic drop since 2005

2003 economic & social focus (nationally); locally, the social dimension has grown since 20052007 mainly focus on culture stories, then management (controversies?)2008 returns to trend in 2005 culture, then image, then management, then social | www.beatrizgarcia.net19Liverpool ECoC coverage has remained mainly positiveNationally, the peak was in 2003, locally, it has been in 20082007 to 2008 transition quite marked locally and nationally


Attitudinal trends (2003- 2008) | www.beatrizgarcia.netCapturing creativity | Social scientist responsibilitiesNew modes of interrogation | blurring boundaries between researcher & subject of researchSubmersion into object of studyLongitudinal commitment

Interpreting data | bridging conventions Translating narratives into trends / numbers / visualisationsBenchmarking narratives against comparable settings / data

Research framework | interdisciplinary methodsOvercoming artificial walls between social science & humanitiesFinding synergy / links with natural & environmental (physical) science |

Programme overviewImpacts 08 Baseline Findings 2006-2007 (2007)Impacts 08: Methodological framework (2010)[Final Report] Creating an Impact (2010)

Image and Perceptions- Media Impact Assessment (Part I) (2006)- Re-telling the City: exploring local narratives (2007)- Liverpool 08 Centre of the Online Universe (2009)- The Look of the City: Public Realm (2010) Media Impact Assessment (Part II) (2010)

Impacts 08 reports | Cultural & Creative Narratives

Economy and Tourism- Doing Business in the ECoC (Part II): (2008) - ECoC and Liverpools Developer Market: (2008)Tourism and the Business of Culture (2010)

Cultural Access and Participation- Volunteering for Culture (2010)Neighbourhood Watch (2010)

Cultural Vibrancy and Sustainability- Liverpool's Creative Industries (2009)Liverpools Arts Sector (2009)

Governance and Delivery Process- Who Pays the Piper? (2008)Liverpool on the map again (2010)All reports available at: | www.beatrizgarcia.netChart120002000200072001200120012520022002200287173.417.343.30200420042004155604020052005200620062006158136.2159.1161.682007350.08109.487.522008


Sheet1Column1200020012002200320042005200620072008positive173.460136.21350.08neutral17.34059.11109.4negative43.361.6887.52unknown725870155158To resize chart data range, drag lower right corner of range.234100257100547100173.39474.1136.2153350.086417.3167.459.1123109.42043.2918.561.682487.5216Table to be removed if charts used234100Year200020012002200320042005200620072008Measure# press articles mentioning Liverpool ECoC (national) (512E)72587234155100158257547% positive press articles on the ECoC (national) (514E)74%60%53%64%Can we mess with the graph above to show % positive in the years we know within the bars themselves?Pete- can you spend 15 mins seeing if htis is possible. If not then well abandon the idea!Thanks for this if only graph is to be used, I would like to add the 2003 figures as it is very telling of the incredibly high expectations the bid led toIts because ive not put the labels for local and national on the chart first set of years is national, second is local.Ann can do the labels at some point i think itll have to be done manually in this package so not worth the time.


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