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PRESENTATION ON SOCIAL PROOF AND REFERENCE GROUP
GROUP NAME-THE PLAYZTAGLINE-MAKE SOME DIFFERENCE
PRESENTED TO-DR.ANANNYA DEB ROYPRESENTED BY-
BHANUSREE MALVIYADEBADIPTA GHOSH
NITIKA SINGHRAHUL HELA
DEPARTMENT OF FASHION MANAGEMENT STUDIESNATIONAL INSTITUTE OF FASHION TECHNOLOGY
KOLKATA
ACKNOWLEDGEMENT
We are highly indebted to my Dr.Anannya Deb Roy for his guidance and constant supervision as well as for providing necessary information
regarding the project & also for his support in completing the project.
OBJECTIVE OF THE PRESENTATION
Understand how reference groups influence consumer behaviour
Discuss the role of conformity as a social influence
Discuss the importance of word-of-mouth communication
Understand the nature of opinion leadership
Understand the impact of Groups and Social Networks
OUTLINE OF THE PRESENTATION
OPINION LEADER
FASHION BLOGGERS
REFERENCE GROUP APPEALS
REFERENCE GROUP
SOCIAL PROOF
SOCIAL PROOF
NORMATIVE
COMPARATIVE
REFERENCE GROUP
MEMBERSHIP GROUPSYMBOLIC GROUPFRIENDSHIP GROUPSHOPPING GROUPVIRTUAL GROUP
ADVOCACY GROUP
MEMBERSHIP GROUP
SYMBOLIC GROUP
FRIENDSHIP GROUP
SHOPPING GROUP
VIRTUAL GROUP
WORK GROUP
ADVOCACY GROUP
REFERENCE GROUP APPEALS
CELEBRITY APPEALSEXPERT APPEALS
CELEBRITY TESTIMONIAL
CELEBRITY ENDORSEMENT
ACTOR
SPOKESPERSON
EXPERTISE
CONFORMITY
FASHION BLOG
MICRO BLOGREWETTING
BRAND COMMUNITYKLOUT SCORE
MICRO BLOG
MICRO BLOG
REWETTING
KLOUT SCORE
WORD OF MOUTH
THE U.S. POSTAL SERVICE HOPES TO CREATE A BUZZ VIA WORD OF
MOUTH.
WORD OF MOUTH
Hoaxkill.com is a Web site dedicated to tracking hoaxes and debunking product rumors.
OPINION LEADER
For Creative Things For Spiritual Guideline
TAKE OPINION
Take Opinion with My Mother for Everything .
My Spiritual Master for My Spiritual Life.
My Seniors for Guideline for Future.
I think you should go “City Centre” for shopping
Take Opinion
You should try online shopping for “Electronics
TAKE OPINION
PRESENTER INFO
Name-Bhanushree MalviyaContact No-78796 [email protected]
PRESENTER INFO
Name-Nitika singhContact No-86973 [email protected]
Name-Rahul HelaContact [email protected]
REFERENCEShighered.mheducation.com/sites/dl/free/0074713493/.../ppt_ch14.ppt
www.slideshare.net/gautamvikas23/reference-groupswps.prenhall.com/wps/media/objects/2261/.../schiff_cb_ce_12.ppt
highered.mheducation.com/sites/dl/free/0074713493/.../ppt_ch14.ppt