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Social Networking 3.0 Communications Cross-training

Penelope CrumpWeb Communications

March 18, 2010

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Social Networking 3.0 Brown Bag

What We’ll Cover

How to tweet and facebook for AmeriCares

How to write a good tweet and facebook update

How to create a mini-web link aka bit.ly url

How to upload photos onto Twit pic and facebook

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AmeriCares on Social Networks

Find AmeriCares online community:

www.AmeriCares.org/Facebookwww.AmeriCares.org/Twitter

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What is Twitter?

•Social networking tool and Interactive Micro-blog•Available online and on many mobile devices (Blackberry, iPhone)•It fosters interactive communications in 140 characters or less•Why 140? SMS Compliance (text message character limit)

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Why Tweeting? (No one says twittering)

•Influence real time search results during crises and disasters•Dialog with and gain supporters•Enhance public relations efforts – particularly around new media outlets and bloggers•Ideal for feeding news on mobile devices (like the iPhone – see image)

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How to Tweet: Getting Started

1. Go to www.twitter.com, tweetie or any 3rd party app2. Log in with username and password3. Type in tweet and click update4. TIP: Set up Facebook updates to post to Twitter

Here is where you type your

Tweet. It will not let you go over the character

count.

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Use 125 Characters or Less

1. Character counts include spaces and URLs Followers need enough room to add RT @americares and even a little personal note at the end.

Right on, awesome, I love these guys, this is who I donate to - are all things our retweeters like to add to our tweets.

Give them room to do it!

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Include Keywords and Call to Action

Twitter Don’t: Our medical director just landed in Haiti where he will help earthquake survivors.

Good info, but it doesn’t engage followers.

Twitter Do: Our medical director just landed in Haiti to help earthquake survivors. Donate to support our efforts http://bit.ly/cskHAf

OR

Our medical director just landed in Haiti. Read his report on health risks facing earthquake survivors. http://bit.ly/cskHAf

These tweets are good because they have relevant calls to action, keywords “help, Haiti, earthquake, donate” trimmed URL and land on pages from which they can take action.

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Include impactful links

Twitter Don’t: Our medical director just landed in Haiti to help survivors. Watch our earthquake relief video. www.youtube/AmeriCares

Not a bad tweet, but … 1. the call to action is not quite relevant 2. the link isn’t trimmed and doesn’t include “http” - followers cannot click on

the link without it from many devices3. the link goes to our YouTube page to watch the video, as opposed to our

website where they can take action

Twitter Do: Watch AmeriCares in action helping earthquake survivors in Haiti.

http://bit.ly/cskHAf4. Very direct call to action with keywords5. Direct link to page on AmeriCares.org with Haiti video

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Have a conversation

Tweeting with journalists and celebrities:@morningmika Our medical director just landed in Haiti. Read his earthquake survivor risk report http://bit.ly/cskHAf

This is how you want to tweet to celebrities and reporters. You give them some news, but you also give a call to action for their fans and followers to retweet.

Dialog:@anncurry (or anyone else tweeting about you) – thanks for the (insert relevant tweet) - shout out, retweet, #followfriday Here’s more info: http://bit.ly/cskHA

Thank people. It’s good manners and increases loyalty. You also want to take advantage of any opportunity to drive traffic.

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How to create short URLs

1. Go to http://bit.ly/2. Paste in the entire URL from AmeriCares.org3. Click on the button that says “shorten”4. Use the link in your tweets and facebook posts. One link can use up alot of tweet characters, so this is really important.

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How to upload a twitpic

1. Go to http://www.twitpic.com.2. Select “upload a photo”3. Choose image per typical browse process4. Type in relevant tweet – make it 100 characters to save room for URL 5. Click on “upload” button. It will post automatically6. Use the link in future tweets and Facebook posts, too

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How to Tweet, continued

Don’t Tweet about what you had for breakfast!Here are some basics:• Check out trending topics and comment on them• Share observations about current events and interests• @ - followed by the username (e.g. @AmeriCares) in your tweet is how

you contact or refer to someone• Dm @ - in your tweet sends a private message. You both have to be

following each other to make that happen• # indicates a running conversation topic (e.g. #iranelection,

#charitytuesday). Join in by making a comment and #thetopic flag. It also Creates a hotlink to jump to the conversation.

• RT – indicates a retweet to cascade news to friends & followers• Follow Friday #ff – recommendations on who to follow• For other tips and twitter basics, follow @Mashable

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How to Facebook for AmeriCares

Go to www.Facebook.com

Login

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It’s really confusing, so pay attention!

You will be logged into AmeriCares Nonprofit. You CANNOT perform

functions from this page.

Go into the search tab and look up AmeriCares.

Click ONLY on the one you see highlighted here.

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Facebook, post an update

1. Compose an update just like a tweet.

2. Use “link” push-pin icon to add a URL

3. Choose thumbnail. Facebook auto-assigns, so be sure to pick the image. You can also choose “no thumbnail”

4. Click on the share button to post

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Send a Facebook Update

This is also tricky. To send an update to our fans’ facebook mailboxes, click on

edit page.

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Send a facebook update, continued

Scroll down. Click on “Send an update to fans” on the lower

right side.

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Send a facebook update, continued

1. Compose an update just like a short

email.

2. Use a compelling subject line with 35 characters or less.

3. Attach features to add videos and links.

4. Be sure to choose photo, just like when you post an update.

5. Click send to send update.

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Any questions?

Find AmeriCares online community:

www.AmeriCares.org/Facebookwww.AmeriCares.org/TwitterORwww.facebook.com/AmeriCareswww.twitter.com/AmeriCares