Social Media

Young Leaders Visitors Program

Kristian KrassmanSocial Democratic Parliamentary Group

Social Media

• How big is Internet and Soc ial Media in Sweden

Internet and politics

Witch Social Media are Social Democrats us ing

Ques tions

Social Media

How many doesn't have Internet in Sweden

• The number of ' pers ons that don t

1 have Internet was250 000 2009. in

• The bigges t changes are in the

65 groups under years o ld

• The number of people not having Internet decreas ed

320 000 with between2007 – 2009.

Källa: Word Internet InstituteSvenskarna och Internet -09

Social Media

Who is using the Internet i Sweden

• Young people are , us ing Internet mos t

but they are not the . bigges t group

• The us age of Internet is quite balanced

-between the age.groups

• The mos t common Internet us er in -Sweden is a middle

- aged ”blue collar.worker”

Social Media

Witch groups in society are using Internet

• Socioeconomically conditions dec ides the

us age of Internet in the fo llowing order in

: Sweden

• Age• Income

• Education

• 6 900 000 In total people is us ing internet

. i Sweden

2 100 000

1 800 000

1 600 000

800 000

Ca 600 000

Social Media

Internet as an information source

• The pers onal contacts are, important

Internet is a. complement

Social Media

• The pers onal contacts are, important but

Internet is more than a complement for

.young people

Social MediaInternet as an information source

•

Social Media

• The pers onal contacts are, important Internet is increas ing in importance for the

46-55 . group years

Internet as an information source

Internet and politics

• 1994 The Swedes has s ince been pending and have hade a . s ceptic attitude to Internets importance for po litics

• Internet has given increas ed contacts between people that , . s hare profes s ion hobbies and other interes ts Als o between

, . friends and family but not when it comes to po litics

• Although has the number of people that is taking part of . political information thru Internet increas ed remarkably

Social Media

• 2008 – 2009 462 000 .The increas e between is about people

• 16 – 30 = 785 000years

• 31 – 65 = 500 000years

• 65 – 75 = 500 000 years

Social MediaInternet and politics

Sosserian (in-house)

Facebook

Twitter

YouTube

Blog

Social MediaWhat is our focus

All members in the party s hall be members .at Sos s erian

Sos s erian gives the opportunity to get the , , lates t information material pres ent bloggs

. and partic ipate in groups

Sosserian

• Sweden is in the forth place regarding the number . of accounts in the world per capita

• According to Facebook advertis ing s ys tem there is1.005.300 , us ers in Sweden witch means that

11 .s omething percent is members in the network• We help our parliamentarians to us e Facebook to

te ll friends in there network about the ir political. 101 130 involvement Today is parliamentarians of

.is us ing Facebook

• A lot of traditional media is keeping track

of parliamentarians that .us e Twitter

• 34 of our parliamentarians is

.us ing twitter today• 65 In total there is

349 parliamentarians of .us ing Twitter today

• Twixdagen

• The first party in Sweden on YouTube• Almost one million views since

February 2007.• Today 330 movie clips. • All clips published on the main channel

but there parliamentarians, regions and Social Democrats from municipality's that have there own channels.

Blog

• Over 330 000 Swedish blogs today

• 6 percent blog about politics (ca 20 000)

• 37 percent of the internet users read blogs (2 442 000)

• Among the 2000 most influential blogs 3-400 contains news about media and politics.

• Today 45 of our parliamentarians have a blog and 7 of . our parliamentarians have a blog in regional media

• According to DS poll it is 53 percent of toppolicians that today ha an account on Facebook. 32 percent have a blog, 10 percent is using Twitter and 8 percent have used YouTube.

• Social Media I here to stay and as a political party we must attend in places were people attend.