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Social Media (Part I) The Fundamentals of Twitter and Facebook

Social media (part 1) Powerpoint Presentation

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UCC's Digital Arts and Humanities MA class on Social Media (Part 1 - Twitter and Facebook)

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Page 1: Social media (part 1) Powerpoint Presentation

Social Media (Part I)

The Fundamentals of Twitter and Facebook

Page 2: Social media (part 1) Powerpoint Presentation

Twitter

• The virtual coffee shop.

• A social networking tool.

• Building and interacting with social communities.

Page 3: Social media (part 1) Powerpoint Presentation

Reasons for using Twitter

• An educational tool.• A vast knowledge network.• Interacting beyond the classroom.• Connecting with other learning communities.• Rapid broadcasting/consumption of

information.

Page 4: Social media (part 1) Powerpoint Presentation

Objectives

• Create and setup an account.• The fundamentals of using Twitter.• Twitter Lingo• Tips for effective tweeting.• Twitter tools

Page 5: Social media (part 1) Powerpoint Presentation
Page 6: Social media (part 1) Powerpoint Presentation

Tips for Effective Tweeting

• (1): Use hash tags sparingly. – Placed at the end to enhance readability.– Integrate hashtags into your tweets.

• (2): Use links properly.

• (3): Make it easy to be retweeted.

Page 7: Social media (part 1) Powerpoint Presentation

Tips for Effective Tweeting

• (4): Retweet but don’t leech.– If you want to include a comment in the retweet:

[insert comment] RT @[twitterhandle].– Use MT for a modified tweet.

• (5): Jazz up your tweets– Use humour when appropriate.– Add media to your tweets.

Page 8: Social media (part 1) Powerpoint Presentation

Tips for Effective Tweeting

• (6): Interact with your followers– Build a social community – Don’t just broadcast

• (7): Ration your tweets– It’s all about quality and not quantity!

• (8): Tweet important tweets at peak times.

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Tips for Effective Tweeting

• (9): Don’t just tweet links to your own website– Tweet about interesting reads, controversial

topics, your research, etc.

• You’re broadcasting newspaper headlines– Check spelling, readability, and syntax.

Page 10: Social media (part 1) Powerpoint Presentation

Twitter Tools

• TwitNest: a Twitter network visualization tool. (See Gephi for network visualization of tweets.)

• HootSuite, Tweetdeck, Seesmic: Desktop tools for filtering tweets.

• Bit.ly, Tinyurl and Goo.gl: URL Shorteners

• Twtbase: a repository listing most of the add-on applications for Twitter.

Page 11: Social media (part 1) Powerpoint Presentation

Twitter Tools

• Twitterfeed: Feeding content to Twitter using RSS feed from your blog. Automatically tweets new blog posts.

• Twazzup and TwitterFall: Search and Query Tools.

• Twicsy: To search for tweeted images.

Page 12: Social media (part 1) Powerpoint Presentation

Facebook

• Creating a Facebook Group – Join the MA DAH Facebook Group

• Creating a Facebook Page– The Irish in the American Civil War

https://www.facebook.com/pages/Irish-in-the-American-Civil-War/154065734626432

Page 13: Social media (part 1) Powerpoint Presentation

Next Week’s Assignment

• Create a Youtube account/channel at home.• Record yourself discussing one of the

following:– What does DH mean to you?– What are my learning outcomes from this course?– Why am I doing this course?– Discuss your research topic!