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Some notable Digital & Social media campaigns from Russia. Marketing strategy class at IUJ
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Popular Social Media & Digital Marketing Campaigns from Russia
Marketing Strategy, 2012Professor: Acar, Adam
Igor K.
Visit dining places
Take pictures of their menu’s
Post them with comments
for a chance to win iPad2
(1) AlterGeo – win iPad2
Become a Legend of a restaurant
Visit a place that others visit
Post about it and be the most activevisitor
for a chance to win a ticket to Canary Islands
(2) AlterGeo – win a trip to Canary
Take a picture with New Year’s decorations Register on the website www.NY2012.cz And share the picture through facebook(and other social web-sites) for a chance to win a case of beer
(3) Cooperation (facebook) – win beer
Upload pictures about your romantic trip In special group for this campaign In Vkontakte (russian version of facebook) for a chance to win a 5,000 rubles credit
(4) Ostrovok.ru and others – money credit
Find a KFC restaurant through AlterGeo or Fourssquare
Post on your Vkontakte, Facebook or Twitter page“come to new KFC”
Show your post at the registry to get free fries and drink
(5) Cooperation (facebook) – win beer
Send 1-3 photos of the brightest moments from your travels
Sign photos and write a short description of each
for a chance to win one of two tickets to Europe
(6) Bank.ru – win a trip
Register online and fill in online poll
Attach a photo with your poll that contains «Majordomo» logo in it (ie a drawing, body art, etc.)
Winner will be chosen for each of the following months◦ June: Apple iPad 2◦ July: Netbook Asus◦ August: Apple iPhone 4
(7) Majordomo.ru – win a gadget
Register on Biglion.ru
Press “Buy” button
Enter your mobile phone number
You will automatically entera draw to win 70% discounton one of 3 Ford Focus cars
(8) Biglion.ru – 70% discount on Ford F
Register on Groupon.ru
Fill in the poll and attach your photo (women only campaign)
Write a short poem on topic “Why I think I worth Audi А1”
Winner will win Audi A1
(9) Groupon – win Audi А1”Miss Groupon”
Register on nygame.top-shop.ru
Fill in the poll and receive many creative recepies
Invite more friends
For a chance to win 30,000rubles and bonus prizes
(10) TopShop – gourmet campaign
Thank you, any questions?