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Day long course designed for the Church of England, encouraging people to think about why, what, when, etc. to use social media, provided by Dr Bex Lewis, Director of Digital Fingerprint Social Media Consultancy.
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SOCIAL MEDIA FOR THE SCARED
Dr Bex Lewis, Digital FingerprintURL: http://j.mp/cofesmsfeb14 February 2014 for: http://www.churchcommstraining.org
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
Let’s “tweet” each other…
SOCIAL media
What do many people think digital is about?
Image Credit: Facebook Meme
What is Social Media? http://youtu.be/MpIOClX1jPE
"If you want to build a presence in the social media platform, then you need to be
present." - @unmarketing
Top Men of the Church = Online
http://bigbible.org.uk/2012/12/the-popes-first-week/
#ChristmasStarts
#ChristmasMeans
#ChristmasMeans
Social Media: More than the cherry on the cake!
Image Credit: Purchased Stockfresh
The Big Questions
•Why•Who•What •Where•When
•To achieve what?
•How do the digital tools help achieve this?
WHY BE ONLINE?
“Fish where the Fish Are”
Image Credit: http://www.seedresources.com/view/images/men-fishing-on-rock-outcrop-amidst-breaking-waves-muriwai-beach
http://www.youtube.com/watch?v=FpmM02IE6oI
Understand the Culture…
http://www.youtube.com/watch?v=TXD-Uqx6_Wk
https://www.youversion.com/bible/294/mat.5.13.cevuk
The Church Front Door?For many churchgoing is no longer the ‘cultural norm’. People don’t actively ignore the church: they don’t even think about it. Matthew 5:13-16 calls us to be salt and light in the world, and for thousands in the ‘digital age’, that world includes social networks such Twitter, Facebook, YouTube and Pinterest. With literally billions in the digital spaces, the online social spaces presented by churches need to be appealing, welcoming, and not look like they are just an afterthought: they are now effectively the ‘front door’ to your church for digital users, and you ignore those spaces at your peril.
http://www.churchgrowthrd.org.uk/blog/churchgrowth/growing_churches_in_the_digital_age Image Credit: Sxc.hu
• We are not selling something to the world that will make more people like us, believe in our story, join our churches. We are trying to be something in the world that invites connection and compassion, encourages comfort and healing for those in need, and challenges those in power to use that power in the service of justice and love
• (Drescher, 127)
The ‘Conversation’ Prism..
http://thenextweb.com/insider/2013/07/01/reorganizing-the-social-media-landscape-with-the-updated-conversation-prism/
http://www.mymodernmet.com/profiles/blogs/social-media-explained-with-donuts
Source: Facebook
Networks of Networks
Image Credit: Purchased Stockfresh
Source: Netcasters
Source: Netcasters
•An incredible new technology enables the transmission of text on a worldwide basis. It rapidly reduces production and distribution costs and for the first time allows large numbers of people to access text and pictures in their own homes.
• The new technologies will bring ‘every individual… into immediate and effortless communication with every other’, ‘practically obliterate’ political geography, and make free trade universal. Thanks to technological advance, ‘there [are] no longer any foreigners,’ and we can look forward to ‘the gradual adoption of a common language.’
• “For this invention will produce forgetfulness in the minds of those who learn to use it, because they will not practice their memory. Their trust in writing, produced by external characters which are no part of themselves, will discourage the use of their own memory within them. You have invented an elixir not of memory, but of reminding; and you offer your pupils the appearance of wisdom, not true wisdom, for they will read many things without instruction and will therefore seem to know many things, when they are for the most part ignorant and hard to get along with, since they are not wise, but only appear wise.” (Phaedrus 274c-275b)
Socrates! (c 400BC)
http://en.wikipedia.org/wiki/Socrates
http://www.aber.ac.uk/media/Students/lcs9603.html
• “Furedi suggests that moral panics have a tendency to occur ‘at times when society has not been able to adapt to dramatic changes’ and when such change leads those concerned to express fear over what they see as a loss of control.”
Image Credit: Stockfresh
Image Credit: http://www.jiscdigitalmedia.ac.uk/video-assist
Digital Literacy
•"digital literacy defines those capabilities which fit an individual for living, learning and working in a digital society”
Published by Lion Hudson21 February 2014
#DigiDisciplehttp://bigbible.org.uk/digidisciple/
Image Credit: http://www.seedresources.com/view/images/ipray
http://bigbible.org.uk/digidisciple/
• Whether as a Christian or a digital explorer, you’re a newbie or an old hat, a rookie or a bishop (and in the digital sphere, there will be some who fit in all categories), we all have something to contribute to the digital space. The concept of the digital as ‘space’ or a ‘culture’ is important as we come from a perspective in which:
• As Christians we live 24/7 for God, in whatever spaces we live in or engage with (see LICC for more on this).
• There is no such thing as ‘virtual’ and ‘real’ worlds: only online and offline space/cultures – the connection between the two is different for each individual.
• We need to take seriously our Christian presence both online and offline. Are we the same person, living by the same values in both ‘spaces’?
https://audioboo.fm/boos/1577833-what-does-it-mean-to-be-a-digital-disciple-with-
changingworship
Human Beings at Machines, not “are machines”
http://www.sxc.hu/photo/192333
Love thy neighbour?
• What does it mean to ‘love your neighbour’ in a world in which a ‘friend’ might as easily be the kid from down the street you grew up with as a woman in Botswana whom you’ve never seen in person and only know in the context of Facebook status updates, photos, and notes? … How can we negotiate spiritual interaction in these contexts without losing sight of basic elements of Christian faith expressed in traditional embodied and geographically located practices of prayer, worship, and compassion towards others?
• Tweet if You Heart Jesus, p.xiv
http://bigbible.org.uk/2012/10/evangelism-through-story/
http://bigbible.org.uk/2012/09/wisdom-from-the-bible-on-building-a-digiparadise-by-vahva/
Push/Pull Media…
Image Credit: Stockfresh
Who are you?
•What are your values?•What do you stand for?•What is your ‘tone of voice’?•What can you contribute to the conversation?•Locally?•Nationally? •Globally?
What Biblical values do we want to see in our (digital) world?
Image Credit: iStockPhoto
The Fruits of the Spirit…?
Possibilities & Fears
http://www.rgbstock.com/download/fishmonk/miaHgsm.jpg // http://www.rgbstock.com/download/chidseyc/mAbSBWW.jpg
DON’T LOOK TO “PUBLISH” BUT ENGAGE IN A CONVERSATION
http://www.sxc.hu/photo/1382970
Who is your audience?
Image Credit: Purchased Stockfresh
DISCUSS: Your audience• Turn to person next to you.
• Who are you interested in reaching/listening to?
• What ‘problems’ are you seeking to solve for them?
Image Credit: Purchased Stockfresh
Personas
http://justinwise.net/wp-content/uploads/2013/10/carol-blog-9-555x822.jpg
•What do you have in place now, and what tools are you already using?
Image Credit: Purchased Stockfresh
A Clear Plan•Avoids
• Wasted Time• Wasted Effort• Backlash from those who don’t see social media as ‘working’
• Social Media fatigue• Missed Opportunities
Image Credit: Purchased Stockfresh
“Call to Action”• Those were the more creative ones. But the majority read like this:• Do mail your acceptance to me today.• So act right now. The postage is paid and you’ve got
nothing to lose but a great garden to gain!• SEND NO MONEY NOW! But please mail your card
today!• So if you’re looking for knowledge, a rewarding
adventure, and the advantage a future perspective can offer, mail the enclosed card today!
• http://blog.crazyegg.com/2013/07/24/call-to-action-examples/
“Call to Action”
• Don’t make it too complicated to participate• Define an (easy) action• Define the (simple)
benefit(s)• Give a (short) time frame
Image Credit: Purchased Stockfresh
Shareability• Knowing
• Your Audience• Your Values
• What motivates you to share? • Funny?• Poignant?• For a particular person?
http://bzevents.com/blog/wp-content/uploads/2012/09/Instagram-wedding-hashtag.jpg
Humour
http://anglicanmemes.com/2013/10/17/the-best-of-awkwardanglican-sorry-im-c-of-e/
Vulnerability
http://bigbible.org.uk/2013/08/digital-lunacy-and-new-acceptance-frdavidcloake/
Sermon Soundbites
The Visual…
https://www.facebook.com/bigbible
The Power of Pinterest
http://www.pinterest.com/TCWomancom/
COPYRIGHT
Really important to be aware of…!!
Image Sources, e.g. • FREE• Flickr Creative Commons: http://www.flickr.com/creativecommons
• http://www.sxc.hu• http://rgbstock.com• http://www.freebibleimages.org • Morguefile.com • PAID• http://seedresources.com (Christian)• http://stockfresh.com/ • http://iStockPhoto.com
Image Credit: Stockfresh
http://scottfisk.com/wp-content/uploads/2009/06/creative-commons-license-types-pros-cons1.gif
LUNCH
Image Credit: Purchased Stockfresh
Where to post? TOOLBOX
http://www.slideshare.net/drbexl/an-overview-of-social-media-january-2013
Twitter…
Image Credit: Landingnet.co.uk
http://pinterest.com/pin/39265827973911808/
http://wallblog.co.uk/2013/03/26/heat-launches-twitter-awards-where-social-media-and-celebs-meet/
Twitter Spokesperson:
• Twitter brings you closer to the things you are passionate about - and for millions of people across the globe that is faith.
• http://news.sky.com/story/1022800/senior-bishops-to-tweet-christmas-sermons
What’s it good for? • New connections through shared interests• Building your “brand”• Pre/During/Post Event Conversations• Breaking news• Asking questions• Share good resources• Sharing pithy statements/quotes• Being “polemical”
Image Credit: Stockfresh
https://twitter.com/spckpublishing
RT: The Power of the Retweet
Image Credit: Twitter.com
You may also commonly see….
•MT•HT
Image Credit: Stockfresh
Trending Topics: 21/9/13: 2357
Hashtags Explained
Image Credit: Purchased Stockfresh
Join Pre-Existing Conversations
Tweeting in Church?
• Good Thing?• Bad Thing?• Why might/might not people tweet in church?
• What might encourage more ‘engagement’?
Image Credit: Purchased Stockfresh
Train Tweets
Manage Expectations
•Use the 160 character bio well… •Who•When•What
Image Credit: Stockfresh
Hootsuite: Pre-Set Tweets
http://www.slideshare.net/drbexl/twitter-13863450
https://support.twitter.com/articles/14589-how-to-add-your-phone-via-sms
http://www.slideshare.net/drbexl/daily-twitter-workout
http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
http://www.socialbakers.com/facebook-statistics/united-kingdom
http://www.socialbakers.com/facebook-statistics/united-kingdom
Choose Who to Share With
What can you do on Facebook?
• Find friends• Post status updates• Comment on others photos• Post & Tag people in photos• Offer pastoral care• Leave public messages on the ‘wall’• Send private ‘messages’• Join Groups, Like Pages• Link to other social media• Set up events
Facebook functions in ministry?
• Encourage Community• Whole (life) Church• Groups (e.g. 20s30s)
• Give others insights into ‘church life’ e.g. photo sharing
• Offer pastoral care• *Youth: PM’s, CC parents/another leader in
• Advertise Events
Pastoral Care: Facebook
Image Credit: Purchased Stockfresh
The power of ‘Like’
‘Amongst Friends…’
http://edudemic.com/2013/03/find-out-if-youre-an-average-facebook-user-with-this-image/
https://www.facebook.com/DigitalBible
https://www.facebook.com/DigitalBible/info
BigBible: Page
https://www.facebook.com/bigbible
Facebook Insights
Google Docs
BigRead: Group
Community: Facebook
http://bigbible.org.uk/2012/10/a-good-news-story-murielsowden/
Event
•http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Setting-up-a-Facebook-Account.pdf
•http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Facebook-Like-Page.doc
•http://www.slideshare.net/drbexl/facebook-13863451
BLOGGING
Blog Characteristics?• A reverse diary (most recent entry first) • A publically accessible personal journal• Reflections, comments and hyperlinks• Commentary/news on a particular subject• Text/Image/Links including media• Interactive, especially comments• Potentially informal tone
Ideas for Content?
• “See what we’ve been up to”• Thoughts & Reflections• Reviews (Books, films, websites, etc)• Challenging ideas for debate• Interviews (Text, Audio, Video)• ‘Best Of’ Content• ‘How-to’ Posts• 10 things you can… • Guest Posts Image credit: RGBStock
GET INSPIRED…
http://www.huffingtonpost.co.uk/tech/
http://www.reasonsmysoniscrying.com
http://bishopalan.blogspot.co.uk
http://clairemaxim1.wordpress.com
http://pamsperambulation.wordpress.com
http://cyber-coenobites.blogspot.co.uk/
Think About
•Who are you blogging for?•How often can you blog?•What style of blog will you use?•What content can you produce?•What do you want Google to find?•Who else can you bring on board?
Bundlr: Collect Stories
http://bundlr.com/b/digitalparenting
http://digital-fingerprint.co.uk/wp-content/uploads/2011/06/Setting-up-a-WordPress-Account.pdf http://www.slideshare.net/drbexl/blogging-with-wordpress-for-odhe-jan-13
VIDEO: ESP YOUTUBE
http://www.jeffbullas.com/2013/02/11/the-facts-and-figures-on-youtube-in-2013-infographic/
YouTube: “How To Pray”
http://www.youtube.com/results?search_query=how+to+pray&oq=how+to+pray&gs_l=youtube.3...446.1821.0.1890.11.7.0.0.0.0.0.0..0.0...0.0...1ac.1.11.youtube.
http://www.slideshare.net/drbexl/youtube-13863454
Simple ideas for Video: • Set up a channel, e.g. http://www.youtube.com/mybigbible
• Think of the STORIES you have to tell, and how you might tell them – no need for BBC production values • Events: Before/After• Sermons: Quick Overviews/Responses• People & Their Lives• What can you “How To”?
• Engage with other’s videos:• Comment (no flaming)• Blog about them• Add to favourites/playlist
http://www.youtube.com/mybigbible
http://www.youtube.com/watch?v=gYXGVzPydF8
http://www.youtube.com/watch?v=YefNXkvll30
https://www.youtube.com/user/theyearinreviewUK
https://www.youtube.com/watch?v=4hpEnLtqUDg
http://www.youtube.com/watch?v=WLgUK27NT_Y
http://www.youtube.com/watch?v=PhsvqbCIaAs
http://www.youtube.com/watch?v=XqWig2WARb0
http://www.youtube.com/watch?v=ubiWT9s_tsM
http://www.youtube.com/watch?v=BWwIjr57aVo
http://www.youtube.com/watch?v=2lXh2n0aPyw
http://www.youtube.com/watch?v=jzIBZQkj6SY
http://youtube-trends.blogspot.co.uk
http://blog.upworthy.com/post/72763554347/the-most-upworthy-topics-of-2013
• We also saw that, contrary to popular wisdom about what goes viral, neither “difficult” subjects nor fact-filled presentations scare people off. Nearly 20% of the people who watched a deep dive into American health care policy thought it was worth passing along to their friends. A powerful historical video of a teacher giving her young students a firsthand lesson in bigotry was viewed more than 3 million times. And four of the posts in the top 100 were about the important (but thoroughly unsexy) topic of income inequality.
https://vine.co/v/bTiAYaT2QpD
Audio or Video?
https://audioboo.fm/users/51414/boos
RECENT TOOLS…
When? It takes TIME…
Source: http://www.rgbstock.com/download/lusi/mgyp0Lm.jpg
http://www.google.com/alerts
Discuss: Keywords
Image Credit: Purchased Stockfresh
Strategise
•Which Media? •Who?•How often?•To achieve what?
REMEMBERSocial Media: More than the cherry on the cake!
Image Credit: Purchased Stockfresh
Don’t forget…
Image Credit: Stockfresh
Agree a (flexible) Social Media Policy
Image credit: SXC.Hu
http://www.methodist.org.uk/ministers-and-office-holders/technology-and-church/social-media-guidelines
• The principles applied to this are:• Be credible. Be accurate, fair, thorough and transparent.• Be consistent. Encourage constructive criticism and deliberation.• Be cordial, honest and professional at all times. Be responsive.
When you gain insight, share it where appropriate.• Be integrated. Wherever possible, align online participation with
other communications.• Be a good representative of the Methodist Church. Remember that
you are an ambassador for Christ, the Church and your part of it. Disclose your position asa member or officer of the Church, making it clear when speaking personally. Let Galatians 5:22-26 guide your behaviour.
• Be respectful: respect confidentiality. Respect the views of others even where you disagree.
Bath & Wells Diocese 9 Twitter Rules• Don't rush in• Remember tweets are transient yet permanent• Be a good ambassador for the Church• Don't hide behind anonymity• Be aware of public/private life boundaries• Maintain a professional distance• Stay within the law• Respect confidentiality• Be mindful of your own security
http://www.bbc.co.uk/news/technology-25848873
http://twitterforchurches.com/blog/2009/06/29/crisis-communications-for-the-social-media-age/
Don’t overthink. Running through committees, endless drafts and approval processes to get a response out there can cause far more damage than good. As long as you have taken the time to assess the situation and can take a rational, respectful tone in your response, even an awkward response is OK to start with, and buys you time to continue to respond to the problem.
Principles of Good Engagement
•Be interesting•Be encouraging•Be active•Be helpful•Be authentic
Image Credit: Stockfresh
“AMPLIFY” aka Share!
What is required?• Back to: WHAT DO YOU WANT TO ACHIEVE?• What feels ‘acceptable’ as a starting point?
• Platform?• Frequency?• Personal/Organisational?• Shared?
• What will your “KPIs” look like? Can such things be defined in numbers?
• Sustained is better than ‘energy burst’ followed by ‘dead space’…
