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Philanthropy's long tail, the economic crisis and social media. http://www.livingstonbuzz.com/2009/01/12/philanthropys-long-tail-the-economic-crisis-and-social-media/
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Social Media for Social Good
January 13
Introductions
Our Work: The Curriculum
What’s In It for You• Create a social media strategy for your nonprofit• Learn how to research to effectively inform strategy• Benefit at work from the consensus and collaborative
demands
Reading List• Christopher Locke, Rick Levine, Doc Searls, and David Weinberger,
The Cluetrain Manifesto• Seth Godin, Flipping the Funnel, nonprofit edition (eBook)• Charlene Li and Josh Bernoff, Groundswell• Geoff Livingston with Brian Solis, Now Is Gone• Jack Trout and Al Ries, Positioning: The Battle for Your Mind• Ben Rigby, Mobilizing Generation 2.0• Malcolm Gladwell, The Tipping Point• Allison Fine, Momentum• Plus web-based case studies and articles
Grading• Mid-term essay: 20 points• Final project: 40 points• Group grade: 20 points• In-class Projects and Tests, Attendance and Participation: 20 points
Georgetown University Honor SystemRead it. Understand it. Live it. Especially the section on plagiarism:
You are expected to abide by the Georgetown University Honor System. If you have not already done so, please familiarize yourself with the material and information posted on the Honor Council's website: http://gervaseprograms.georgetown.edu/hc/index.html. I will be using TurnItIn.com this semester, a tool to ensure that no one – accidentally or otherwise – violates the GU Honor System.
Philanthropy’s Long Tail, the Economic Crisis and Social Media
The Long Tail Applied
Other Critical Challenges
What Does the Market Care About?
Current Philanthropic Social Media• Awareness (Lil Green Patch, etc.)• Fostering Social Investment• Fundraising (Micro and Macro)• What else?
Potential Philanthropic Social Media
• Demonstrating accountability to donors• Differentiating mission-based ROI and fiscal use of finances• Facilitating dialogue on mission, actions, and achieving
alignment– Between donors and organization– Donors, recipients and larger community (Care2)
• What else?
Our Contact InfoProfessor: Geoff Livingston
Email: [email protected]: geofflivingPhone: 703-798-5277
Co-Professor: Qui DiazEmail: [email protected] Twitter: beautifulthangsPhone: 703.894.5460
Office Hours: By appointment. Usually before or after class.Buzz Bin Blog:
http://www.livingstonbuzz.com/category/social-cause/gtownsm4sg/
Twitter Hashtag: #gtownsm4sg
Image Credits• Slide 2 -Introductions: “Meeting with Grad Students in Second Life,” by Pathfinder Linden,
http://www.flickr.com/photos/pathfinderlinden/157712296/• Slide 3 - Our Work: “the brighter side of suffering” by notsogoodphotography,
http://www.flickr.com/photos/notsogoodphotography/519370317/• Slide 7 – Philanthropy’s Long Tail:”Bulldozer” by smccard http://flickr.com/photos/smccard/2877059499/• Slide 8 – The Long Tail, from Chris Andersen’s book, The Long Tail• Slide 9 - Other Critical Challenges, “Marketing to Millenials “ by jonny goldstiebn
http://www.flickr.com/photos/jonnygoldstein/2434417624/• Slide 9 – Other Critical Challenges, “Day 6” by R_i_c_h_a_r_d, http://www.flickr.com/photos/richardstreeter/3174281391/• Slide 10 – What Does the Market Care About, “Changing Landscape 3” by nalilo, http://flickr.com/photos/nalilo/23831799/