Fundraising and Promoting

•Why use Social Media for fundraising and promoting events?

FacebookTwitter

Use Social Media

Use Social Media

Why Social Media

Make it EASY

Make it FUN

Fundraising and Event Promoting

Worldwide Facebook Users – 901 million

Australian Facebook Users - 13 million

Nearly 37% of Facebook Users in AUS are over 34

AUS women aged 55 and over are the fastest growing Facebook demographic.

Australian users spend around 30 hours a month

AUS leads the world in time spent on social media

What is Facebook?

Facebook 101•Two main types:-•Personal Profiles = Friends•Business Pages = Fans

•Each has two main areas:-•News Feed (what you see)

•Wall/Timeline (what others see)

Facebook 101•Administrators need to have their own personal Facebook Profile in their real name.

•Used to ‘invisibly’ Access the organisation’s Facebook Page.

•Personal account is called a PROFILE and it collects FRIENDS

•Your Wall/Timeline is used to display your status updates to selected FRIENDS

•Your status updates will display in selected FRIENDS’ News Feeds

•A News Feed (‘Home’) is where YOU read your FRIENDS’ status updates

‘Personal’ Profile

• A user can create BUSINESS PAGES that collects LIKES (aka FANS)

• Your Business Page Wall/Timeline is used to display Business updates to FANS

• Your Business News Feed (‘Home’) is where YOU read updates from other Pages that your Page ‘Likes’

‘Business’ Page

Page Ideas

• Create and share Facebook Events;

• Install a Fundraising App on your Page;

• Run “Matching” Campaigns;

• Sell actions eg ‘every LIKE on a Page, the Page will donate $1’

• ‘Sell / Auction’ products;

• Reward Donors by mention.

Page Apps

To Promote Events•Facebook Events•http://apps.facebook.com/eventbritetab

•http://new.livestream.com

Page AppsTo Fundraise:-• http://www.facebook.com/FundRazr• http://www.easy-fundraising-ideas.com/products/facebook-fundraisers• http://www.causes.com • http://apps.facebook.com/promotionshq

Fundraising and Event Promoting

Worldwide Twitter Users – 465 million

Australian Twitter Users – 1.6 million

64% of Twitter Users in Australia are Males

AUS spend around 10 minutes per session

44% of Australian Politicians are on Twitter

AUS is 9th in the world in percentage of population on Twitter.

What is TWITTER?

Twitter 101•Tweet•Following•Follower•Timeline•@ Sign•Hashtag•Retweet

• Leverage news items;• Create a buzz around events;• Update during events;• Link to “Donation” App;• Share ‘sharable’ content.

Twitter Ideas

Twitter Apps

Townsville Social Media Marketing

Start slow:- • Which Network?• Who, How and When?

Where to Start?

How can social media help your organisation?

• Fundraising

• Event Promotion

Review

Where to Learn More?

‘LIKE’ us on Facebook and get access to information and tutorials.

Fb.com/TownsvilleSocialMediaMarketing

Or

Check for hands-on Workshopshttp://townsvillesocialmediamarketing.com/courses/