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Social media and tourism in protected areas on #EuroEco seminar of ECOLNET and EETLS
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Social Media and Tourism in Protected Areas
Aivar Ruukel29. june 2012Tartu, Estonia
PrivateLocal
Businessin
Soomaasince 1994
PhD Student at EMU 2011-2015
INFLUENCE OF ONLINE TRAVEL PHOTO SHARING ON VISITS TO EUROPEAN NATIONAL PARKS
MSc at EMU 2011
findings / recommendations10
Travellers use social media in all phases of travel...1
...before
during
after
2 Online Sharers: Why are they important?
- They influence others- can become your digital ambassadors
Travel Photos are the most popular form of content
shared online3
FREE internet is crucial4
BLOGGING
1) Content marketing2) Communication & participation3) Learning Social Media
5
Real Time = Mobile 6
Location!7
Fish Where the Fish Are !Fish Where the Fish Are !
8
Find & Engage with Find & Engage with Your Digital Champions !Your Digital Champions !
9
Be Aware of the Iceberg !
10