Social Media:

A How-to Guide for PAPA International

Lacey Haines

About me

Lacey HainesPublic Relations/DigitalSan Francisco Bay Area

me@laceyhaines.com @laceyhaineswww.laceyhaines.com/blog

Social Media: Intro

Facts: Twitter has more than 200 million users and sees more than 110 million

tweets per day Social media is a free, easy, and effective, way to promote your business and connect with others online

Twitter use among SMBs DOUBLED in the last year (from 9% in 2009 to 19% in 2010, and its still growing – According to eMarketer

The truth

Social media is no replacement for advertising, public relations and marketing

You get what you put into itKeep it up! There is no magic number of tweets per day, but a good number to shoot for in the beginning is 3

Be genuinePay attention. If someone tweets @ you, be sure to respond promptly

Remember that everything you say is public. Assume every tweet will be read by a potential client.

You don’t have to follow back everyone that follows you

Determine who you are trying to reach

Create your profile

Find your audience and connect with them

Utilize web tools to monitor conversations and share content

Getting started on Twitter

Who are you trying to reach?

Who am I trying to reach?

Contractors? Realtors? Magazine publishers? Broadcast networks? Media? Others in my field?

What am I trying to achieve?

Drive website traffic? Connect with other

professionals in my field? Connect with potential

customers?

How do I connect with them?

What collateral do I have to share? What are they talking about? What do they care about, and how can I

join their conversation? What is my story?

Create your profile

Thought Leadership

Chat

HashtagsRetweet

ShareContent

Tweet whaaat?

Follow Friday

Finding your audience online

Resources WeFollow.com MuckRack.com PBWorks Photographers on Twitter Twitter people search Google Twitter Lists

Who to follow: Industry

Photography Assoc. Aerial Photographers

Who to follow: Prospects

Construction Photo EditorsRealtors

Listen and Monitor Conversations Track

Share Connect

Your starter tool kit

TweetDeck

Your tool kit: What it looks like

Twitter Widget

Badges

Email Signature

Your tool kit: What it looks like

What story do I want to tell?

Is there a broader theme

I can tie my story to?

Determine your media target

Find them online

Listen

Act

PR With Social Media

Who to follow: Media

Proactive on Twitter

Reactive on Twitter

Respond to Requests

Rapid Response to Trends

Comment on Articles

Media Interactions Online

Media Opportunities Online

What to tweet – 140 characters

A good mix of promotional and non-promotional tweets that are relevant to your audiences:

Your portfolioArticles, reports, surveysTwitpics, Twitvids from your shoots

Share new client wins (with their permission)

Have conversations, ask questions, respond to inquiries

You have no idea how cool your job is (and neither will anyone else unless you tell them)

Promote yourself

Add a Twitter widget to your website

Add a Twitter (Facebook, YouTube, TwitPic, etc.) badge to your site

Use WiseStamp to create attractive e-mail signatures with links to your social pages

If you have an e-mail newsletter or do e-mail marketing, include links to your social pages

Q&A