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Social Media Talk for #BBytes Workshop Series
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NEXT STEPS IN SOCIAL MEDIADr Paul Coulton
Sunday, 22 May 2011
WTF IS SOCIAL MEDIA?Dr Paul Coulton
Sunday, 22 May 2011
POP QUIZ RelentlessSoftware
Sunday, 22 May 2011
POP QUIZ
Q1. What has lasted 450,000 years?
RelentlessSoftware
Sunday, 22 May 2011
POP QUIZ
Q1. What has lasted 450,000 years?
A1. Total player time on Xbox live since launch
(man appeared 150,000 years ago)
RelentlessSoftware
Sunday, 22 May 2011
POP QUIZ
Q1. What has lasted 450,000 years?
A1. Total player time on Xbox live since launch
(man appeared 150,000 years ago)
Q2. Third biggest population in the world?
RelentlessSoftware
Sunday, 22 May 2011
POP QUIZ
Q1. What has lasted 450,000 years?
A1. Total player time on Xbox live since launch
(man appeared 150,000 years ago)
Q2. Third biggest population in the world?
A2. Facebook
RelentlessSoftware
Sunday, 22 May 2011
POP QUIZ
Q1. What has lasted 450,000 years?
A1. Total player time on Xbox live since launch
(man appeared 150,000 years ago)
Q2. Third biggest population in the world?
A2. FacebookQ3. 4064 per second
RelentlessSoftware
Sunday, 22 May 2011
POP QUIZ
Q1. What has lasted 450,000 years?
A1. Total player time on Xbox live since launch
(man appeared 150,000 years ago)
Q2. Third biggest population in the world?
A2. FacebookQ3. 4064 per second
A3. Highest recorded tweets per second during
superbowl 2011.
RelentlessSoftware
Sunday, 22 May 2011
POP QUIZ
Q1. What has lasted 450,000 years?
A1. Total player time on Xbox live since launch
(man appeared 150,000 years ago)
Q2. Third biggest population in the world?
A2. FacebookQ3. 4064 per second
A3. Highest recorded tweets per second during
superbowl 2011.Q4. 2 Billion per day
RelentlessSoftware
Sunday, 22 May 2011
POP QUIZ
Q1. What has lasted 450,000 years?
A1. Total player time on Xbox live since launch
(man appeared 150,000 years ago)
Q2. Third biggest population in the world?
A2. FacebookQ3. 4064 per second
A3. Highest recorded tweets per second during
superbowl 2011.Q4. 2 Billion per day
A4. Number of You Tube watches
(95% are cats :) )
RelentlessSoftware
Sunday, 22 May 2011
POP QUIZ
Q1. What has lasted 450,000 years?
A1. Total player time on Xbox live since launch
(man appeared 150,000 years ago)
Q2. Third biggest population in the world?
A2. FacebookQ3. 4064 per second
A3. Highest recorded tweets per second during
superbowl 2011.Q4. 2 Billion per day
A4. Number of You Tube watches
(95% are cats :) )
Q5. 105,878 years spent on what?
RelentlessSoftware
Sunday, 22 May 2011
POP QUIZ
Q1. What has lasted 450,000 years?
A1. Total player time on Xbox live since launch
(man appeared 150,000 years ago)
Q2. Third biggest population in the world?
A2. FacebookQ3. 4064 per second
A3. Highest recorded tweets per second during
superbowl 2011.Q4. 2 Billion per day
A4. Number of You Tube watches
(95% are cats :) )
Q5. 105,878 years spent on what?
A5. Total man years spent virtual farming on Facebook (so far !)
RelentlessSoftware
Sunday, 22 May 2011
SOCIAL MEDIA USE 2010
USA
Japan
Spain
Italy
Brazil
Switzerland
Australia
Germany
France
UK
50 55 60 65 70 75 80 85 90
Inside View
Orkut
Sunday, 22 May 2011
COMMUNICATION FROM MARKETERS
48
4118
17
11
76
13
NoneFacebookTwitterMy SpaceLinkedInFoursquareGowallaOther
AdAge Digital
Sunday, 22 May 2011
SOCIAL CAPITALThe resources accumulated through the relationships
among people.
Fresh Networks
Sunday, 22 May 2011
SOCIAL CAPITALMaslow’s Hierarchy of Needs
Sunday, 22 May 2011
BRIDGING AND BONDINGSunday, 22 May 2011
BRIDGING AND BONDING
Linked to what is often termed "weak ties," which are loose connections between individuals who
may provide useful information or new perspectives for one another but typically not
emotional support
Sunday, 22 May 2011
BRIDGING AND BONDING
Linked to what is often termed "weak ties," which are loose connections between individuals who
may provide useful information or new perspectives for one another but typically not
emotional support
bonding social capital is found between individuals in tightly-knit, emotionally close relationships, such
as family and close friends.
Sunday, 22 May 2011
GROOMING AND GOSSIPDunbar speculated that as much as 42% of the group's time
would have to be devoted to social grooming.
Sunday, 22 May 2011
GROOMING AND GOSSIPDunbar speculated that as much as 42% of the group's time
would have to be devoted to social grooming.
Sunday, 22 May 2011
ITS ALL IN OUR MEMES
Sunday, 22 May 2011
ITS ALL IN OUR MEMES
Sunday, 22 May 2011
ITS ALL IN OUR MEMES
Sunday, 22 May 2011
SOCIAL GRAPHAYBABTU Zero Wing
Sunday, 22 May 2011
SOCIAL GRAPHAYBABTU Zero Wing
Sunday, 22 May 2011
SOCIAL GRAPH
All your social graph are belong
to me
AYBABTU Zero Wing
Sunday, 22 May 2011
REAL SOCIAL GRAPH
LancasterFriends
Colleagues/ Students
Diving Friends
Family
Sunday, 22 May 2011
ONLINE SOCIAL GRAPH
Sunday, 22 May 2011
GRANULAR SOCIAL GRAPH
LancasterFriends
Colleagues/ Students
Diving Friends
Family
Strong Ties
Weak Ties
Sunday, 22 May 2011
TEMPORARY TIES
LancasterFriends
Colleagues/ Students
Diving Friends
Family
Strong Ties
Weak Ties
Temporay Ties
Matt Adams
Sunday, 22 May 2011
COMMUNICATING DIFFERENTLY
one to one
one to few
few to few
few to many
one to many
many to many
Matt Adams
Sunday, 22 May 2011
COMMUNICATING DIFFERENTLY
one to one
one to few
few to few
few to many
one to many
many to many
Matt Adams
Sunday, 22 May 2011
MAKING DECISIONS
Are My Decisions Being Made Over Here?
Sunday, 22 May 2011
MAKING DECISIONS
Are My Decisions Being Made Over Here?
Sunday, 22 May 2011
MYTHICAL INFLUENCER
Sunday, 22 May 2011
MYTHICAL INFLUENCER
Influential?
Influenceable?
Sunday, 22 May 2011
SOCIAL HUBS
What we think hubs work like What they actually work like
Sunday, 22 May 2011
LancasterFriends
Colleagues/ Students
Diving Friends
Family
Strong Ties
Weak Ties
Sunday, 22 May 2011
DOES MY BUM LOOK BIG IN THIS?
Sunday, 22 May 2011
DOES MY BUM LOOK BIG IN THIS?
All your social graph are belong to me
Sunday, 22 May 2011
DOES MY BUM LOOK BIG IN THIS?
All your social graph are belong to me
Sunday, 22 May 2011
WHAT DO WE REVEAL?
The Purchase The Query The Social Graph The Status
Update The Check-In
What I Buy What I Want Who I Am.
Who I Know
What I'm Doing.
Whats's
HappeningWhere I Am.
Amazon.
EBay.
Nectar
Google.
Yahoo.
Bing
FaceBook.
MySpace.
Twitter.
Foursquare
Gowalla
Places
Sunday, 22 May 2011
WHAT HAPPENED TO MY PRIVACY?
Matt McKeon
http://mattmckeon.com/facebook-privacy/
Sunday, 22 May 2011
WHO OWNS YOUR TWITTER ID?
TheOatmeal
Sunday, 22 May 2011
WHO OWNS YOUR TWITTER ID?
We reserve the right at
all times (but will not have an obligation) to
remove or refuse to distribute any Content on the Services and to terminate users or
reclaim usernames.
TheOatmeal
Sunday, 22 May 2011
PARTICIPATION INEQUALITY
90%Lurkers
9%IntermittentContributors
1%Heavy Contributors
90-9-1 Rule
Will Hill
Sabine DuFaux
Sunday, 22 May 2011
INVISIBLE AUDIENCEdanah boyd
Sunday, 22 May 2011
TIME IS MONEY
Social Gold
Sunday, 22 May 2011
GAMIFICATION ?
Sunday, 22 May 2011
GAMIFICATION ?
Use of game mechanics to encourage
engagement in an activity that
otherwise might be considered a chore
or boring
Sunday, 22 May 2011
GAMIFICATION ?
Use of game mechanics to encourage
engagement in an activity that
otherwise might be considered a chore
or boring
Encouraging certain user behaviour
using Games as a Lens
Sunday, 22 May 2011
GAMIFIERS HANDBOOK?
EPIC WIN WIN WIN WIN
EPIC WIN WIN WIN
WIN WIN EPIC WIN WIN
WIN WIN EPIC WIN WIN
WIN WIN EPIC WIN
WIN WIN WIN EPIC WIN
Reward Status AchievementsSelf
ExpressionCompetition Altruism
Points
Levels
Challenges
Virtual Goods
Leader Boards
Gifting
Sunday, 22 May 2011
SOCIAL ANALYTICS
Sunday, 22 May 2011
CAN WE PREDICT THE FUTURE?
Sunday, 22 May 2011
TWEETING WITH THE TELLY ON
Sunday, 22 May 2011
TWEETS PER HOUR
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Sunday, 22 May 2011
SEMIFINAL WEEK TWEETS
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Sunday, 22 May 2011
Sunday, 22 May 2011
SEMIFINAL SATURDAY SHOW
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Sunday, 22 May 2011
SEMIFINAL SATURDAY SHOW
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“Some weird song choices for tonight's
#XFactor but I'm liking them! Cher - LTWYL, 1D - Only
Girl”
Sunday, 22 May 2011
SEMIFINAL SATURDAY SHOW
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“Some weird song choices for tonight's
#XFactor but I'm liking them! Cher - LTWYL, 1D - Only
Girl”
“Rebecca is dancing thru lightsabers... clearly a
blatant attempt to capture the sci-fi vote. #xfactor”
Sunday, 22 May 2011
SEMIFINAL SUNDAY SHOW
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Sunday, 22 May 2011
SEMIFINAL SUNDAY SHOW
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Sunday, 22 May 2011
SEMIFINAL SUNDAY SHOW
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“danni pick mary
pleeeeeasssssseeeeeeeee!!!!!!! #xfactor”
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Sunday, 22 May 2011
SEMIFINAL SUNDAY SHOW
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pleeeeeasssssseeeeeeeee!!!!!!! #xfactor”
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“Louis sends through Mary, Dannii sends through Cher, Cheryl goes with
Cher...it's down to Simon.
Sunday, 22 May 2011
SEMIFINAL SUNDAY SHOW
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pleeeeeasssssseeeeeeeee!!!!!!! #xfactor”
”
“Louis sends through Mary, Dannii sends through Cher, Cheryl goes with
Cher...it's down to Simon.
“Grow a pair Simon. Let the public decide!
#xfactor”
Sunday, 22 May 2011
SEMIFINAL SUNDAY SHOW
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“Black Eyed Peas are laaame on
#xfactor”
“danni pick mary
pleeeeeasssssseeeeeeeee!!!!!!! #xfactor”
”
“Louis sends through Mary, Dannii sends through Cher, Cheryl goes with
Cher...it's down to Simon.
“Grow a pair Simon. Let the public decide!
#xfactor”
“Simon ya ejit! :/ f**k sake! What a joke!
#xfactor”
Sunday, 22 May 2011
FACEBOOK LIKES2,235,322 in total
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Sunday, 22 May 2011
PHONE VOTES
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Sunday, 22 May 2011
• Social Capital fuelled by Grooming, Gossip and Memes• Our Social Graphs provides the conduit for this fuel.• Current Social Networks do not reflect the structure of our
real networks or the way this information flows• If influence is to occur then the networks must be more
reflective of our real life networks• Growth in social analytics driven by increasing amounts of
information revealed online.• Whilst communities can produce content there is still great
inequality of participation which could be aided with gamification.
• Social media will have increasing influence within traditional media.
SUMMARY
Sunday, 22 May 2011
QUESTIONS@mysticmobile
Sunday, 22 May 2011