Social Entrepreneurship Class 1 at German Jordan University - Day 1

Source: Stiftung Entrepreneurship

Entrepreneurship Foundation

Flying Faculty visit

Dr. Johanna Richter and Simon Jochim


Mindset of the Entrepreneurship Foundation

conviction: everybody has the potential to become an entrepreneur

purpose:

teaching the techniques of concept–creative businesses

implementation: creation of the Entrepreneurship Campus


The New Rules for Entrepreneurship

Entrepreneurship VS. Business Administration

Starting up using components

Concept-creative Startups

Proof-of-Concept


Welche Steuern muss ich zahlen? Wie kann ich mein Unternehmen finanzieren?

Einführung in die busy-Software. Finanzplanung

Unternehmen und Organisation

Wie organisiere ich meine Gründung richtig?

Marketing für Existenzgründer Einführung in Arbeitsrecht

Überblick über das deutsche Unternehmensrecht Theorie und Praxis der Mitarbeiterführung

Steuerliche Probleme für Gründer

Förderrichtlinien der deutschen Ausgleichsbank

Einführung Rechnungswesen 1 Strategisches Management

Interkulturelles Management

Zielgruppenanalyse

Datenbankmanagment Controlling und Qualitätssicherung

Mitarbeitermotivation Vergütungs- und Anreizsysteme

Datensicherungssysteme Internationaler Zahlungsverkehr

Public relations

Workload Reduction Management Risk management

Outsourcing

Business-to-Business-Marketing

Research and Development SWOT-Analyse Boring People Reduction Management

Increase complexity and loss of supervision strategy

Five-Forces-Analyse

Business Plan

accounting reading a balance sheet

controlling

negotiating with financial institutions legal problems

professional experience in the field of the business

managing employees creating team spirit

negotiating with suppliers keeping inventory on hand equipment maintenance

marketing skills

communicating with customers reacting to complaints

representing the company in the public and media

Traditional descriptions of knowledge requirements

for entrepreneurs ?


It‘s not about accounting, balance sheets or profits.


It‘s about ideas!


There are thousands of masters of business administration,

but only a few masters

of new concepts.


Very few people have the brains for both:

for entrepreneurship as well as for business administration


In the age of Internet the entrepreneur is more

like an artist, like a composer.


Business Management

(or common sense?)

•  Use ressources economically

•  Organize efficiently

•  Admin correctly

•  Recognize warning signs


The time and attention that you need for standard business administration

is better used for:

curiosity, awareness, recognition of new trends and,

last not least, for leisure time and reflection


not IN

the business !

Working ON

the business


The new rules for entrepreneurship




Proof-of-Concept


Business Administration Projektwerkstatt GmbH

An example: the RatioDrink company

Use components!


Modular Entrepreneurship “The powerful entrepreneur“

Almost no initial investment

There are costs only when sales occur

High cost savings compared to the established competitors

From the beginning professional, highly efficient, virtual and global


Old Economy Start-up with components


Komponentenportal.de


How do I start a new venture?

LEAN SMART SIMPLE

Insights from concept-creative

Entrepreneurial Designs


The New Rules for Entrepreneurship




Proof-of-Concept




Concept-creative Organizations

Ratiodrink, E-buero, ePortrait, PaperC, Direktzu, Waschkampagne, Laktasekampagne

Ford, IKEA, Aldi

Google, Facebook, Skype, Twitter, YouTube

Greenpeace, Amnesty International, Foodwatch,

Transparency International, WWF, Wikipedia


Invention, research findings, new technologies,

new ideas

„raw material“

developing and refining a business model

entrepreneurial design

acceptance by customers, competition

economic success

economic failure

the market

Success Factors for Start-Ups


Societies are based on cultural values.

To be a really successful entrepreneur, your business ideas have to tune in

with society‘s values


Go for the proof of concept first.

Only thereafter, start investing in big scale



Open up your ideas!

„Nothing is more powerful than an idea whose time has come.“

Victor Hugo

„The secret of change is to focus all of your energy, not on fighting the old, but on building the new.“

Socrates


And… do not be afraid to fail

„It always seems impossible until it is done.“ Nelson Mandela

„If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative.“

Woody Allen


Example: Re-think a farm

Earthworm / Guppies farming own land harvest together Sell vegetables from other farms Use the magic of the night Use Events Artists in Residence meeting with friends vs. Selling


Method:

Turn work into fun




Methods for your own Entrepreneurial Design

Opening the idea

Try new sightlines search for analogies and re-combine

Tune in with your personality

„Tuning in with society‘s values“


Example:


Method:

where are weakness, there are also strenghts.

Use the strenghts!


What is social entrepreneurship all about?

Give a man a fish, and you feed him for a day.

Teach a man to fish, and you feed him for a lifetime.

Revolutionize the fish industry!


„Charity does not solve poverty. Moreover charity does sustain poverty,

because it robs the entrepreneurial spirit of the poor.“

Muhammad Yunus


Method:

Fullfilling more than one function

Example: Opening hours Nature naturally fullfills more than one function!


Example: Opening Hours

•  Selling Matraces = Hotel •  Sympathy for the entrepreneur

. . .


Method: “Connectivity”

Modern societies cause loneliness

Understand people´s desire for connectivity.




Use your imagination

„Logic will get you from A to B. Imagination will take you everywhere.“

Albert Einstein

„Innovation distinguishes between a leader and a follower.“ Steve Jobs


entrepreneurship-campus.org


Free Entrepreneurship

Online Training:

entrepreneurship-

campus.org



Thank you

Shokran

Education

Social Entrepreneurship Class 1 at German Jordan University - Day 1