Social Communication

Prepared by :-

Jatin Garg

B.PLAN (2011-15)

Amity University, Uttar Pradesh

Amity School Of Architecture & Planning

Overview

• Introduction

• Types

• Advantages

• Disadvantages

• Media

Introduction

• Social communication refers to the way information, ideas &

personal viewpoints are shared between two or more

individuals.

• It is defined as the field of study that primarily explores the

ways through which information can be perceived, transmitted

and understood, and the impact those ways will have on a

society.

Types

Social communication is of two types :-

• Formal social communication:

– Plans or ideas are conveyed in an organization/firm or institution.

– Here people talk about same subject as a part of their

profession.

• Informal social communication:

– People pour their views about any subject which they might like

or be interested in share their views about.

– Here people enjoy their participation and are not forced to

communicate with others.

Advantages

• Enjoying the conversation

itself.

• Sharing one's viewpoints &

information.

• Learning new things

• Getting fresh information

• Targets a wide audience

Disadvantages

• May lead to debate.

• Leakage of personal

information

• Opens up the possibility to

commit fraud or crime.

• May confuse a person or

change personal viewpoint.

• Damage of reputation

Media

Social communication basically takes place by means of social

media in the form of :-

• Meeting

• Social Networking

• Email and Phone

• Blogging

• Group Discussion

• Get Together

Thank You !

Any Query ?