Teaching Advertising 101 by Brooke Petty

Smart Board Lesson Plan

Language in Advertising MediaDiscusses the basic principles of

advertising

Smart Board Lesson Plan alternate link

Freshman College StudentsStudying Marketing

Target Learners

Use in addition to a chapter readingFor a homework assignment

To begin class to review the readingAllows a time to have student ask questions Allows students to participate in class on material

they have learnedUse to introduce a new unit

Way to measure how much students already know Allows them to see an overview of what they will

learn more indepth

How to Use

Allows students to use technology Opposed to just a reading assignment

Requires students engage in activity By popping balloons or highlighting words or

matching words to slogans, etc. Quizzes their knowledge through standard testing

Uses multiple choice to recall material just learned

Allows students to be creative Offers opportunities to give their own examples Also allows them to practice the material they

are learning It provides everyday examples familiar forms of

advertising Allows students to relate material back to their

everyday world

Compliance with Universal Design

Advertising Subsidy Program. Digital Image. http://rosssimmonds.com/wp-content/uploads/2014/12/

University-Marketing-Sessions.jpgN.p., n.d. Web 10 March 2016Home. Digital Image.

http://www.udlcenter.org/sites/udlcenter.org/files/ataglance.jpg. N.p., n.d. Web 10 March 2016What Universities Should Start Teaching. Digital Image.

http://rosssimmonds.com/wp-content/uploads/2014/12/University-Marketing-Sessions.jpg N.p., n.d. Web 10 March 2016

Link to lesson plan: http://exchange.smarttech.com/details.html?id=d0aca48b-3d13-403c-96e0-1d9361232013

Resources