PRESENTATION INNOVATION: Slide design for attention andmemory

Terrible Slides Gallery Walk1.What’s

wrong with the slide?

2.How would you fix it?

Terrible Slide Gallery1. What’s wrong with

the slide?2. How would you fix

it?

Deep Water Horizon• The Deepwater Horizon oil spill is the “worst environmental

disaster the US has faced,” according to the White House energy adviser Carol Browner. Indeed, the spill was by far the largest in US history, almost 20 times greater than the Exxon Valdez oil spill. Deep Water released over 200 million gallons of crude oil into the Gulf of Mexico. Eight US national parks were threatened and more than 400 species that live in the Gulf islands and marsh lands were at risk. The area of the oil spill includes 8,322 species, including more than 1,200 fish, 200 birds, 1400 mollusks, and 29 marine animals.

• Source: Deepwater Horizon. Wikipedia. Accessed October 2012.

EXAMPLE

Deep Water Horizon 20x Exxon Valdez spill 200 million gallons of oil 400 species at risk 8 national parks

Formula 1 cars are capable of reaching speeds upwards of over 300km/hr.

They can reach these speeds in less than 9 seconds.

These cars weigh as little as 900 lbs.

EXAMPLE

300 mph 9 seconds <900 lbs

FORMULA 1

What families eat around the worldGermany

• Sturm family• Hamburg, Germany• $325.81/week

Favourites: Salads, shrimp, buttered vegetables, sweet rice with cinnamon and sugar, pasta

Chad

• Aboubakar family• Breidjing Camp, Chad• $1.25/week

Favourites: Soup with fresh sheep meat

United States

• Revis family• North Carolina, U.S.• $341.98/week

Favourites: Spaghetti, potatoes, pizza, sesame chicken

Mongolia

• Batsuuri family• Ulaanbaatar, Mongolia• $40.02/week

Favourites: Mutton dumplings

EXAMPLE

Germany

Chad

USA

Mongolia

Cats and baseball are two of my favourite things.

CATS!

Baseball!

MEOW!

• The first baseball game was played in Hoboken, NJ in 1846.

Cats were domesticated around 1000 B.C.

EXAMPLE

ELYSIAN FIELDSHOBOKEN, 1846

WHY VISUALS?

Visuals Trigger Emotions Motivate Learners Transmit Messages

Faster Stick in long-term

memory. Improve

Comprehension Motivate & Intrigue

TRENDS inSLIDE DESIGN

THEMED

IUM

IS

VIS

UA

L

Seeing and Reading and Listening

• People can’t read and listen at the same time.• While you talk they’re reading. That means no

listening.• Which means they’re probably missing the

important information.• Unless of course the important information is

on the slide.• In which case, why are you still talking?

MEANT FOR READING

1PRINCIPLE

THE 3 SECOND RULE

THE 3 SECOND RULE

THE 3 SECOND RULE

ONE IDEA per SLIDE

ONE IDEA per SLIDE

HOW MUCH DOES ANOTHER SLIDE COST?

2PRINCIPLE

IMAGESUPERIORITY

IMAGESUPERIORITY

Why use powerful images?

IMAGESUPERIORITY

Why use powerful images?

IMAGESUPERIORITY

Why use powerful images?

IMAGES

Tell stories.

Evoke emotion.

Aid memory.

3PRINCIPLE

SHOWING vs.TELLING

Slide “show”1 Slide = 1000 words

Images processed 60,000x quicker than words

Auditory processing more complex than visual processing.

4PRINCIPLE

THE RULE of THIRDS

THE RULE of THIRDS

Cropping this image

Allows you to use this one.

Picture of a thing…

Picture of a thing…

5PRINCIPLE

Rabatment of the Rectangle

Monet’s Poppy Field, 1881

6PRINCIPLE

PLAN in ANALOG

Storyboard it first

Get non-linear

Brainstorm, sketch and get creative

Logical flow

7PRINCIPLE

THERE ARE NO RULES

Task:

1. With a partner, choose a slide topic with bullet points.

2. Together, fix your chosen slide.

3. You can create as many or as few slides as you want to convey the same message(s).

Bill sure could shove

over a bit.

I wish they’d get their

own computer.

What are we pointing at?.

Just smile and pretend you’re liking

this.

.

TIP 1 Find high quality

images at: Images.google.com Flickr.com Commons.wikimedia.

org

Use images that are at least 1280 x 1024 to avoid pixelization.

TIP 2 Avoid stretching

and distorting visuals

Use the CROP tool to change dimensions of image

TIP 3 Use a consistent

font. Avoid

decorative fonts.

Minimum 28 point-size.

ROCKWELL

CALIBRIBELL MTHELVETICA

TIP 4 Use transparent

grey boxes to layer text over images.

Select the text box and choose “move to the front” to put in front of the box and image.

Hurricane Katrina

• The costliest and most deadly natural disaster in the United States.

• Approximately 1,833 lives lost due to hurricane and subsequent flooding.

• Property damages estimated at over $108 billion.

• Flooding blamed on catastrophic failure of levee system.

• Winds reached 280 km/hrSource:http://en.wikipedia.org/wiki/Hurricane_Katrina

Running of the Bulls

• Is a practice that involved running in front a bulls through a town’s streets. The largest running happens in Pamplona each July.

• The herd runs a course through city streets that leads them to a ring where they will be fought.

• The average speed of the herd is 24 km/hr.• Began in northeastern Spain during the 14th century

as part of the cattle trade.• Each year, between 200-300 people are injured

while running from the bulls.http://en.wikipedia.org/wiki/Running_of_the_Bulls

Canada’s National Parks

• As of 2015, Canada has 37 National Parks and 8 National Reserve Parks that are protected by law.

• National Parks cover over 303,571 square km – roughly 3% of Canada’s land.

• Parks like Banff, Georgian Bay Islands, and Algonquin are important parts of Canada’s identity and heritage at home and abroad.

• They have been a source of inspiration for some of Canada’s most notable artists like the Group of Seven.

Source:http://en.wikipedia.org/wiki/Hurricane_Katrina

Thanks for participating!Have a nice day!