MARK5000

Class Date Lesson Topic Method / Assessment Major Project

November 30 Review & Digital Audits

In class Digital Audit Assignment [10%]

Milestone Draft of Client Web Audit: Due December 7 [10%]

December 7 Web Analytics LectureIn class Analytics Exercise [10%]

December 14 Web Analytics Milestone draft Analytics Goals: Due in class [10%]

December 21*no in-person class

Paid Search / SEM Online lesson (videos)Google Adwords Test: due December 22 [10%]

Milestone draft SEM campaign: Due December 21 [5%]

January 1*no in-person class, meet by group with Lindsey as required (by appointment) to finalize project

Digital Audits Final project: Due January 5

January 8*date / time based on client / group schedule (see Kathy’s class for details)

Client Debrief

Ski hill bromont ski in ski out rental

John curtis John Curtis kingston

performing arts schools ontarioMusic theatre programs

best real estate description examplesReal estate description

Page Title

Domain Name

Links Description Sitemaps

Content

Alt TagsFile

NamesLinks

• Experiences• Mobility• Usability• Simplicity• Navigation

structure

• Make Money• Save Money• Save Time

• GeoTargeting• GeoRelevance• Hyper-

Personalization• Navicon Culture• Big Backdrops• Curated Grids• Parallax

• Customer• Desired customer• Visitor• Psychographics,

demographics• Techno-ladder

level

• Buy• Learn• Register• Download

Design Critique

In class assignment:10%

Due tomorrow at 3:30Via email to lfair@sl.on.ca

Working with a partner, audit each others website using 3 components: design critique, link report, webpage review report, and modified keyword profitability.

Project Milestone:10%

Due December 7Via hardcopy in person at

start of class

Draft of Full Client Digital Audit including design critique.