Six ways to kill great ideas at birth

Embed Size (px)

DESCRIPTION

Businesses work hard to srimulate creativity and new ideas, then kill them of with poor creative leadership. These are some of the sure-fire ways to kill great ideas.

Text of Six ways to kill great ideas at birth

  • 1.
  • 2. Six guaranteed ways to kill a great idea.
  • 3. It wont work.
  • 4. It wont work.
    • A quick dismissal that hides a lot of internal agendas.
    • Its a power thing its really saying, I know better than you.
    • But, if you really have doubts about an idea, the creative answer should not be; It wont work, but, How can we make it work?
  • 5. Weve tried it before.
  • 6. Weve tried it before.
    • Who is the we?
    • Weve all seen one person struggle with a task while another succeeds in minutes.
    • All ideas have their time.
    • The world is dynamic and changing. What was not right yesterday, last week or last year may find its time has come.
  • 7. Our competitors tried that.
  • 8. Our competitors tried that.
    • But your competitors are not you.
    • Take a look at what they did. Its far easier to see what somebody else did badly and where they missed opportunities.
    • You want to be leaders not followers, dont you?
  • 9. Its not your job.
  • 10. Its not your job.
    • This assumes that ideas are only the preserve of a special group of people.
    • It is a huge waste of resource and actively discourages people from putting forward ideas.
  • 11. Its not for us.
  • 12. Its not for us.
    • This says, We have a way of doing things here.
    • It means we think change is a dangerous thing.
    • Too much group think discourages ideas as it turns people who think differently into outsiders. Diverse styles and ways of thinking stimulate new ideas and a truly creative environment.
  • 13. Ha, ha, ha.
  • 14. Ha, ha, ha.
    • Humour is a wonderful thing, but laughing at a new idea or suggestion not only kills that one idea but discourages anybody from sticking their head above the parapet.
    • This is a deadly creativity killer. Nobody wants to be laughed at.
  • 15. www.one-marketing.eu