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Harvard Law School (HLS) had a problem. They had amazing, high quality news content being created daily by the school that was not only getting lost quickly after it was published on the home page, but publishing it in the first place was a labor-intensive chore. Their old CMS didn’t publish in real-time, had no tagging functionality, and was neither mobile-friendly nor particularly accessible. And those were just a few of the problems. This case study will address how a small department with limited resources moved to WordPress and become a proof of concept for redesigning and migrating the entire HLS site, helping to shape the whole school’s online strategy.
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Showcasing Great Content: Don’t Bury the Lede
Julie Vakoc @julparkProject Manager / Harvard Law School
#hewebNE #ne13
Big Picture: HLS site
Site doesn’t represent the brand
Can’t tag or share content
Navigation issues
Not responsive or accessible
Need better front end design
Site doesn’t represent the brand
Can’t tag or share content
Navigation issues
Not responsive or accessible
Need better front end design
If you build it, they will come.
Pilot: News site
Great news content
Hard to surface beyond homepage
Does anyone even use the homepage?
Difficult editorial workflow
GINSBURG
THOMAS
HOLDER
BALDWIN
What is the problem...
really?
Our News Reality
And then there is this.
Site doesn’t publish on demand
Lack of institutional knowledge
Legacy product
Java Issues
Wait…there is more.
Where do we go from here?
Online Strategy
School Survey Results Discussion
We think we know.
But…how did they do it?
Taxonomies
Editorial workflow
Initial content types
Wordpress test drive
Let’s do this!
Increase Engagement with news
Integrate Magazine with News
Categorize & Surface Content Easily
Responsive & Accessible
Reduce Content Entry Effort
today.law.harvard.edu
Now what?
Content is living longer
Bulletin features - big bump
Easier integration with Gazette
Drag and drop interface
Faster and improved workflow
