Seth Elliott (IT Spring 2013)

Investor Pitch Deck

[email protected] Phone: 305.555.5555

What are you trying to

ACHIEVE?

mailto:[email protected]

Investor Pitch Deck


Start with the TEAM

Our Team


Investor Pitch Deck


What Does an Investor

CARE About?

Our Team


Investor Pitch Deck

• Serial Entreprenuer

• Founder/CEO -

SuperFan

• CFO/Strategist –

Tickle

($100mm exit)

• 10 years as a

Developer

• CTO/VP Engineering

- Peekok

• Sr Dir. Engineering –

QuickPlay Media

• Sr Deployment Eng.

– MobiTV

Our Team

Rick Marini

Founder

Neel Palrecha

Founder

Investor Pitch Deck

Our Team

• Chief Strategy

Officer – EMT

• Vice President –

FastCall

• MBA – NYU Stern

Seth Elliott Founder

Investor Pitch Deck

• 15 yrs as Founder, Executive or Board Member to Startups

• Chief Strategy Officer, EMT - Recruited by investors to serve as

‘Executive Officer delivering a mobile activation platform.

• Vice President Business Development, Fastcall – Refine go-to-

market strategy and develop alliances for 500 Startups backed

enterprise.

Seth Elliott Founder

Our Team

Investor Pitch Deck

Our Team

ADD YOUR LINKEDIN URL

Investor Pitch Deck

Problem WHAT’S YOUR

#$%K*&G PROBLEM??

Investor Pitch Deck

Problem

“Paying for things on-line

is Scary and Difficult.”

~ PayPal

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Problem

“Task Management takes

too much time + Everyone

has unique workflow.”

~ Task.ly

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Problem

“Market Research is

Broken – costly and

ineffective”

~ Newlio

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Problem

Desire vs. Pain (Wants vs. Needs)

Investor Pitch Deck

Problem

vs

.

Investor Pitch Deck

Problem

vs

.

Methamphetamine Acetaminophen

Investor Pitch Deck

Problem

vs

.

Facebook

Twitter

World of Warcraft

PayPal

Google

Salesforce.com

Investor Pitch Deck

Market Opportunity

WHO CARES ABOUT YOUR

#$%K*&G PROBLEM??

Investor Pitch Deck

Market Opportunity

• Size of Market in $ - $1BN + Ideal

• Consumer / User / Customer #’s

• Major Market Trends

• Instill multi-billion $ mindset

• Address T.A.M.

• Amount of $ you could generate if

you captured EVERY potential

customer

Investor Pitch Deck

Market Opportunity

• $10 billion spent annually on hair-on-

fire suppression products

• Target Customer – small business

that generates $100k - $40mm

annual sales

• 4,685,049 such customers exist –

average current spend is $30/month

• TAM = $1.6 Billion annually

Investor Pitch Deck

Market Opportunity

0

0,5

1

1,5

2

2,5

2008 2009 2010 2011

PreventionSpend

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2008 2009 2010 2011

Total Revs

SMB Revs

• T.A.M $1.6 billion annually

• 4,685,049 prospects, $30/month

• Target market growing 20% annually AND

growing as % of total market

Investor Pitch Deck

Solution

To address this need in the marketplace,

we we created this super awesome Mobile

App / Web Portal / Car+Submarine / Magic

Carpet / Matter Teleportation Device

Investor Pitch Deck

Solution

SHOW ME!

Investor Pitch Deck

Solution

SHOW ME!

Investor Pitch Deck

Solution

DEMO

or

SCREEN SHOTS

Investor Pitch Deck

Solution

Less Than 5 Minutes (if you need more your

product likely sucks)

Investor Pitch Deck

Solution

1 Driver + 1 Navigator

Investor Pitch Deck

Solution

Key Feature / Benefit Sets (Not Every Detail)

Investor Pitch Deck

Solution

Tantalize (Provoke & Intrigue)

Investor Pitch Deck

Solution

Focus on the Present (What Do You Have TODAY?)

Investor Pitch Deck

Solution

We Are Active

One great feature

is you can tag your

video and embed it

on your blog

We are tagging this

video with “Cute

Cats” and now we

are on

MyBlog.com and

embedding it and

BANG – finished

that simply.

Investor Pitch Deck

Solution

Live Demo

Video

Screen Shots

Investor Pitch Deck

Solution

Practice! Practice! Practice!





Investor Pitch Deck

Traction

Traction = Momentum

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Traction

Tighten Your X

Investor Pitch Deck

Traction

Tighten Your X

We started evaluating the

space at the start of 2010. In

October, we quit our jobs to

build the product and we

launched a closed beta. We

opened the beta in June and

now have 4,500 users.

We formed the company in

October and now have 4,500

users.

vs.

Investor Pitch Deck

Traction

Choose Your Axis

3% average 0.25%, 1%, 1.5%,

3%

Conversions

vs.

Doubling

every

3 months

Doubling every

Cycle

Activations

vs.

Investor Pitch Deck

Traction

Priority

1. Profitability

2. Revenues

3. Engaged Users

4. Registrations

5. Key Business Development Partnerships

6. Traffic

Press is NOT traction

Testimonials are NOT traction

Investor Pitch Deck

User Acquisition

Strategy (Distribution)

• Current User (Customer) Acquisition

Channels

• Scalability of Channels?

• Future Channel Plans

• Why?

• Scalability?

• Data is King – Measured is Managed

Investor Pitch Deck

User Acquisition


Focus on Customer Acquisition Costs

+ =

$16.98 / per user (not really, but you get the point)

$5.99 $10.99

Investor Pitch Deck

User Acquisition


Viral Adoption

Viral

≠

Word of Mouth

Investor Pitch Deck

User Acquisition


Viral Coefficient

K = i * conversion %

K > 1= Viral

Investor Pitch Deck

Business Model

How Will You

Generate $?

Investor Pitch Deck

Business Model

Transactional vs. Recurring?

Asset Sales

Usage Fees

Lending/Rentin

g

Licensing

Subscription

Brokerage

Advertising

Investor Pitch Deck

Business Model

Pricing Mechanisms

List Price Fixed Prices for individual

offerings

Product/Fe

ature

Price depends on number

or quality of features /

benefits

Customer

Segment

Price depends on the

specific characteristics of

a Customer Segment

Volume Price is a function of

quantity purchased

Negotiation Price is determined by

direct bargaining

Yield

Manageme

nt

Price depends on

inventory and time of

purchase

Real-Time

Market

Price is established

dynamically based on

supply & demand

Auctions Price is determined by

competitive bidding

Fixed Menu Pricing Dynamic Pricing

Investor Pitch Deck

Competition

There are ALWAYS competitors

Investor Pitch Deck

Competition

The Check Chart

STARTUP COMP1 COMP2 COMP3 COMP4

User Ratings Y Y Y N Y

Mobile App Y N Y N N

Profile

Matching

Y N N N Y

Social

Sharing

Y Y N Y N

Investor Pitch Deck

Competition The Two x Two

Investor Pitch Deck

Competition

Why Do These Issues Matter?

What Have You Done to Confirm

and Validate That?

Investor Pitch Deck

Financial Overview

How Much You Need

Why

What Structure

Previous investments

Previous investors

Committed To Round

Investor Pitch Deck

Financial Overview

Do I Present Financial Projections?

Investor Pitch Deck

What Has Potential Investor

Learned?

Investor Pitch Deck

What Has Potential Investor

Learned? • You Have a Killer Team

• That Has Identified a Pain (or Desire) Point

• In a VERY Large Market

• And Have Developed a Fantastic Solution

• That Is Already Gaining Substantive

Traction

• With an Exciting & Sustainable Distribution

Plan

• Which Will Generate Significant Revenues

• Is Superior to the Competition

• And Already Has Interested Funders

Education

Seth Elliott (IT Spring 2013)