SETAF 2015 Sponsorship Prospectus

www.setaf.org #SETAF | @SMiGroupDefence

Sponsorship ProspectusSETAF - 2015

Disrupting, Enhancing And Redefining Soldier EquipmentStrategies For The Complex Operational Environment

14th - 16th

APRIL2015

OSLONORWAYS E T A F


About the Conference:

The dismounted soldier and marine are still thegreatest asset of any defence force and time andtime again have proven vital for missioneffectiveness in a variety of complex operationalenvironments. As the global political and economiclandscape has shifted and many soldiermodernisation programme managers are evaluatingchanges in national defence strategies, it has neverbeen more important to gather the community andshare information on how dismounted operationscan be improved with new equipment and technologyadvances.

Unlike other events, SETAF is a meeting for thesoldier modernisation community that is designedaround a series of focused discussion groups run byco-chairs who are selected experts on vital subjectmatter. With no PowerPoint presentations, theSETAF fmeeting will dedicate the precious time of itsparticipants to in-depth learning, networking anddiscussions, making it a complementary part of thesoldier modernisation communities’ annual trainingand development programme.

Conference Profile:

Estimated Attendance: 80+

Audience Profile:

The participants of SETAF will cover the whole valuechain of the soldier equipment market.The speakers and invited participants will becarefully selected to bring together those with activerequirements for soldier technology and will ensurethat as well as military leaders, the key systemintegrators and prime contractors participate. We willalso make sure that the very latest technologyinnovators will be present to share their groundbreaking equipment with a captive audience alllooking to advance their soldier and marineprogrammes.

The audience will include, but not be limited to:

l National Soldier Modernisation ProgrammeManagers (military)

l Chief Scientist, Chief Engineer and Technical ProjectManagers from Prime Contractors

l Military Project Leaders for the following areas:- Soldier Power - Soldier C4i and Situational Awareness - Soldier Protective Clothing and Equipment - Human Factors - Soldier Weapons - Night Vision and Thermal Optics

l Chief Scientists, soldier programmes l NATO Land Capability Group 1-Dismounted Soldier

Systems Chairs and Members

S E T A F

14th - 16th

APRIL2015

OSLONORWAY


SMi: Defence Division

SMi Defence Meetings are based around informaldiscussion groups and presentations in whicheverybody participates. Keynote Panel Debates arefollowed by interactive discussions covering keyindustry challenges & issues.

With over 20 years of experience organising highlevel defence meetings, SMi have adapted andgrown with the market and truly reflect ourcustomers’ needs and priorities when organising ourfocused conferences.

Why Sponsor a SMi DefenceMeeting?

All the participants in the presentations anddiscussions are there because this issue is at thetop of their agenda and they are looking forcompanies who can assist them in advancing theirsoldier equipment programmes. By Presenting,Exhibiting or Co-Chairing a Discussion Group oneither a subject of your choice or tacking one of thekey issues highlighted in the comprehensivelyresearched agenda , this offers a fantastic chance toalign yourself with the key players in the industry,engaging with them as they discuss the challengesthey face and the solutions they are searching for.

Our Commitment to you as aSponsor of a SMi Defence Meeting

1. Built by the community we serve...

Our meetings rely on over 100 researchconversations with the industries’ key players toshape the strategic direction of our event contentand those who we invite to participate and chairpanel discussion groups. We enlist expert steeringcommittees who also liaise with us from eventconcept right through to the meeting itself,demonstrating that our focus and decisions arealways in collaboration with YOU, the market experts.

2. VALUE...

We know that the defence industry has been througha challenging time over the last 5 years. This meansjust as military forces have to watch their spending,as too do their key equipment and technologyproviders so they ensuring costs of solutions andservices remain affordable. We at SMi thereforemake sure we price our sponsorship packagesaccordingly and not only deliver better value ofproduct, but a higher return on investment forconsiderably less than our competitors. See belowfor our pricing structures, we think you will beimpressed!

3. Our delegates vote with their feet…

All participants tailor their individual agenda to suittheir business needs. That means that if they attenda discussion, they are there to participate becausethis is an issue at the top of their business agenda.By aligning your company with this issue, you areengaging with a totally targeted group of potentialcustomers. By sponsoring that discussion, you’llwalk away with full contact details of allparticipants and relationships you can build on.

S E T A F

14th - 16th

APRIL2015

OSLONORWAY


SMi Defence Meeting – Key Differentiators

1. No attendees, only participants: we pride ourselves on helping our customers get in front of decisionmakers in the right way. This means informal but focused technical conversations rather than endlesspresentations and coffee breaks.

2. Targeted business relationship development: Meeting participants can tailor make their own agendabased on their business needs, meaning that you, as a Sponsor can target these niche groups ofdelegates in the Discussion Groups that take place throughout the meeting.

3. We use expert steering committees: This means we only invite the most relevant technical experts toco-chair and lead our discussion groups

4. Our delegates vote with their feet. If they are in the discussion group, you know this is an issue at thetop of their agenda!

5. Free flowing and informal. Not restricted by an agenda full of semi relevant PowerPoint presentations

Benefits of Sponsoring a SMi Defence Meeting:

1. Targeted business relationship development2. Strategic Customer Acquisition through targeted lead generation at the event 3. Profiled participants – we ensure we have the right people in our focused discussions lead by our

SETAF Steering committee chaired by Colonel (ret) Richard Hansen, Former Programme Manager,Soldier Warrior, United States Army.

4. No Trade Show exhibition congestion – just targeted, senior-level discussion and meetings 5. Demonstrate your continued support of this market and raise brand awareness for your products

and services

S E T A F

14th - 16th

APRIL2015

OSLONORWAY


Sponsorship Packages

Diamond Sponsor/Strategic Event Partner - 1 AVAILABLE

l Senior executive to participate in conference advisoryboard

l Opportunity to chair Conference Sessions (KeynoteSessions or Panel Discussion)

l 45 Minute Afternoon Day One Keynote Speaking Slot l Panel Discussion Speaker (morning day 1 or 2)l Lead/ Co-Chair Conference Discussion Table l Conference Passes x 5 l 3x2 Meter Exhibition Stand l Seat drop to all delegates morning of conference day 1l Branding as Diamond Sponsor Strategic Event Partner on

all conference materials (Brochure, Website, At Event StageSignage)

l Delegate list sent 2 weeks before event l SMi onsite team to facilitate 10 pre-arranged meetings for

your senior team to meet key decision makers from the buyside onsite

Platinum Sponsor - 1 AVAILABLE

l 30 Minute Morning Day Two Keynote Speaking Slot l Panel Discussion Speaker (day 1 or 2)l Lead/ Co-Chair Conference Discussion Table l Conference Passes x 3l 3x2 Meter Exhibition Stand l Seat drop to all delegates morning of conference day 2l Branding as Platinum Sponsor on all conference materials

(Brochure, Website, At Event Stage Signage)l Delegate list sent 2 weeks before event l SMi onsite team to facilitate 5 pre-arranged meetings for

your senior team to meet key decision makers from the buyside onsite

Gold Sponsor - 2 AVAILABLE

l 30 Minute Afternoon Speaking Slot on the Focus Day l Lead/ Co-Chair Conference Discussion Table (main

conference) l Conference Passes x 2l 3x2 Meter Exhibition Stand (main conference)l Seat drop to all delegates after lunch on day 1 or 2 of the

conference focus day l Branding as Gold Sponsor on all conference materials

(Brochure, Website, At Event Stage Signage)l Delegate list sent 2 weeks before event

Associate Sponsor - 2 AVAILABLE

l Lead/ Co-Chair Conference Discussion Table l Conference Passes x 2l 3x2 Meter Exhibition Stand l Branding as Associate Sponsor on all conference materials

(Brochure, Website, At Event, Stage Signage)

Discussion Co-Chair Sponsor - 2 AVAILABLE

l Lead/ Co-Chair Conference Discussion Table l Conference Passes x 1l Branding as Discussion Co-Chair Sponsor on all conference

materials (Brochure, Website, At Event Stage Signage)

Exhibitor - 6 AVAILABLE (STAND ALONE, 12 TOTALINCLUDING OTHER PACKAGES)

l Conference Passes x 2l Branding as Exhibitor on all conference materials

(Brochure, Website, At Event Stage Signage)

Lunch/Networking Event Sponsor - 1 AVAILABLE

l Ability to be branded and host lunch or conferencenetworking function

l Conference Passes x 2l Branding as Lunch/Networking Event Sponsor on all

conference materials (Brochure, Website, At Event StageSignage)

For more information, please contact Sadia Malick on +44 (0) 207 827 6748 or e-mail [email protected]

S E T A F

14th - 16th

APRIL2015

OSLONORWAY

Soldier Equipment and TechnologyAdvancement Forum (SETAF) Team:

SMi Group Limited, 2nd Floor South, Harling House, 47-51 Great Suffolk Street, London SE1 0BS, United Kingdom

[email protected]

+44 (0)20 7827 6168

www.smi-online.co.uk

Julia RotarSenior Marketing ManagerDefence Marketing+44 (0) 207 827 6088

Miles DixonBusiness Development Director+44 (0) 208 241 [email protected]


Sadia MalickDirector+44 (0)20 7827 [email protected]

S E T A F

14th - 16th

APRIL2015

OSLONORWAY

Education

SETAF 2015 Sponsorship Prospectus