Thus …….we are LAZY!An insight into Indian E-Commerce industry and services provided

Introduction Some numbers(which I'm least bothered about) The NEW Divide(Overview of the internet marketing) Services offered by them Myntra.com and the market

Contents

Why E-Marketing??Why not??

In June 2010 nearly 150 million U.S. consumers visited a travel Web site(35% increase from 2006)

Revenues exceeded $60 billion (20% increase) Fierce competition showed 53% rise in the sale of

airline ticket According to survey people in US referred Expedia,

Travelocity or Orbitz rather than a local travel agent

Some numbers

Indian e-commerce market galloped at an impressive growth rate of 47 per cent to over Rs 46,000 crore in the 2011 calendar year

Total market size increasing from Rs 19,688 crore by the end of 2009 to an estimated Rs 31,598 crore in 2010.

Some numbers(Indian perspective)

80%

8%12%

Online Travel IndustryFinancial ServicesE-tailing

Kolaveri reached 38 million people….. So why not your product??

Moreover

Internet Marketing services can be casually divided into Movie Rentals Mobile Applications Online Music Personal Finances Personal Healthcare Photo Printing and Gifts Real Estate Search Engines Travel Portals Online Discounts Food  Fashion and Lifestyle

The NEW Divide

Movie Rentals

Mobile Application

Online Music

Personal Finances

Travel Portal

Online Discounts

Food Portals

Fashion and Lifestyle

The major players

&

Started in June 2007 in a three bedroom service apartment in South Bangalore by three graduates from IIT Kanpur( Mukesh Bansal, Ashutosh Lawania and Vineet Saxena)

3 billion unique visitors a month 2-3000 transactions on a daily basis Started its business with selling personalized items like T-

shirts and chains with logos or personalized statement Because of the fragility and wafer thin margins of the

business jumped in as online apparel merchandiser More Emotional Connect with the end consumer

and the competition

• More than 80-100 brands• User Friendly Website• Designs from the latest season• Brand Exposition • Info-centric Buying and Selling• More data available(north v/s

south, east v/s west, towns v/s cities – targeting can be more specific)

• Cash on Delivery(COD)• 24-hour call center• Dedicated warehouses in

Bangalore • Unique Logistics

Services

Website's design and experience offered to the user are still rudimentary

Absence of a plan to provide a mobile phone and/or I pad platform is also seen as a glaring gap in its portfolio

Delivering orders and after sales support

UPS n LOWS

THANK YOU!