SEO Training Institute in Hyderabad

United Global SoftCall : +91 8099902123(IND)

+1-201-710-8393(USA)

United Global Soft Call : +91 8099902123(IND)

+1-201-710-8393(USA) Email : [email protected]

Digital marketing is where marketing meets the internet and other forms of new media, such as Websites, Cell phones and even video games. Digital marketing covers a wide range of activities such as:

Search engine optimization: Optimize a website so it ranks high in search engine results

Social network : Utilize websites like Facebook to spread the word about their products, or learn more about the needs, wants and interests of their customers





The most valuable importance of internet marketing is its reach ability of internet around the globe and its mass appeal. No other traditional media such as print and broadcasting can reach that number of population and if does that, it can`t attain that pace of reach.

Internet marketing`s importance include flexibility, measurability and affordability.



Search engines are programs that search documents for specified keywords and returns a list of the documents where the keywords were found. A search engine is really a general class of programs, however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for documents on the World Wide Web.







web search engine owned by Google Inc. Google Search is the most-used search engine on the World Wide Web, receiving several hundred million queries each day through its various services.

The order of search results on Google's search-results pages is based, in part, on a priority rank called a "PageRank". Google Search provides many options for customized search, using Boolean operators such as: exclusion ("-xx"), alternatives ("xx OR yy"), and wildcards ("x * x").



Business analysis is a research discipline ofidentifying business needs and determiningsolutions to business problems. Solutionsoften include a systems developmentcomponent, but may also consist of processimprovement, organizational change orstrategic planning and policy development.





Low traffic

High bounce rates

Low conversion rates

New website launch

Recent website redesign (or migration to a new platform)

Website over view

Lack of benchmarking guidance (SEO best practices education)



Keyword research is the identification of keywords or phrases with monthly search volumes that relate to a website or piece of created content. Keyword research is used primarily in online marketing campaigns to help achieve your website goals. The objective of keyword research is to select keywords for your SEO or SEM campaign that will bring traffic to the site and that will convert increasing your ROI.





They are two types of keyword short tail and long tail

Short tail

Short tail means keywords consist of one or two phases

Long tail

keywords consist of more than two will be a long tail keywords





Where do we get all of this knowledge about keyword demand and keyword referrals? From research sources like these listed here:

Google Adwords’ Keyword Tool

Google Insights for Search

Google Trends Keyword Demand Prediction

Microsoft Advertising Intelligence

Word tracker's Free Basic Keyword Demand



As used in SEO, competition analysis is the assessment and analysis of strengths and weaknesses of competing web sites, including identifying traffic patterns, major traffic sources, and keyword selection.





Finding the best keywords for project.

It one major factor to get high traffic to the website.

Selecting best keywords effects business of website and product.



Localized Keywords Research helps of good business

It also helps the traffic where exact visitors looking for the product

Example :

Seo training institute

Seo training institute in India

Seo training institute Hyderabad





Sitemaps

Not Followed

Not Found

Unreachable













If your business is focused on a country specific target audience, you can make the appropriate setting on the Google Webmaster Tools, so that, you are able to target your country of choice.

For e.g. Say the target of your website is the US market. So, by setting “United States” as a geographic target, you will be able to focus on appearing at the top of the search engine rankings displayed by www.google.com (US).

:



The following figure explains how you can set a particular country as a Geographic target in Google Webmaster Tools



The following figure explains how you can set a particular country as a Geographic target in Google Webmaster Tools



Depending on your content management system, the URLs it generates may be “pretty” like this one:

www.example.com/topic-name

or “ugly” like this one:

www.example.com/?p=578544



Site Links divided in to in inbound links andoutbound links

Inbound links

Besides the a

Anchor text, it is important if the site thatlinks to you is a reputable one or not.Generally sites with greater Google PR areconsidered reputable. Links from poor sitesand link farms can do real harm to you, soavoid them at all costs.



outbound links

Unlike inbound links from link farms and other suspicious sites, outbound links to bad neighbors can drown you. You need periodically to check the status of the sites you link to because sometimes good sites become bad neighbors and vice versa









One way link building is very effective method in increasing and driving more traffic to your site. It is a very important factor in SEO. Besides content, links are another important ways to improve the websiteâ€™s rank and backlinks. The website grows very highly, as links grow. Search engines take quality links of a website to rank them in Search Engine Result Pages (SERPs).



Link building is the most effective strategy toget higher search engine rankings. Our goalis to generate relevant and quality (back links)inbound links to your website with oureffective and quality link building services.

Two Way Link Building, or reciprocal linkbuilding, is the process to build backlinks bylinking to an external website in exchange forthat website linking back to you and it a vitalprocess of ongoing SEO services



http://home.snafu.de/tilman/xenulink.html

W3C Link validation tool

Google Webmaster Tools



As a result of directory submission, your website will be indexed regularly since your site will be found easily by crawlers. In other words, directory submission is directly linked to SEO.





Registering in thelocal businesslike Google,yahoo and localbusiness listingwebsites

















Education

SEO Training Institute in Hyderabad