introduce your today speaker

Akapon Yuttakorn | ����� ���������• Co-Founder RedRank Co., Ltd. RedRank.co.th

• Committee Thailand Search Engine Marketing Club SEM.or.th

• Co-Founder Thailand Search Engine Optimization Site SEO.in.th

• Speaker Search Engine Optization / Search Engine Marketign

• Magazine Columnist SME Thailand SMEthailandClub.com

• Book Author Search Engine Optimization / Google Hack

Search Engine Marketing

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what is search engine marketing?

SEM

Target Group > Searching > Found your Website > Customer!

easy formula of sem

Search Engine Marketing (SEM)

Search Engine Optimization (SEO)

Pay per Click Advertising (PPC)

SEO + PPC = SEMSEO + PPC = SEM

seo – ppc results location

PPC

PPC

SEO

SEO = Organic - Natural Results / PPC = Paid - Sponsored Results

page results click behavior

First Results Page1st position: 30%

2nd position: 15%3rd position: 7%4th position: 5%5th position: 4%6th position: 2%7th position: 2%8th position: 2%9th position: 3%10th position: 5%

Second Results Page1st position: 6%2nd position: 4%3rd position: 2%4th position: <1%

Trust Google Algorithm

• IP Server (Web Hosting Location)

http://whois.sc/xxx.com

• Top Level Domain TLD

.in.th / .co.th / .or.th / .ac.th

• Main Language

Thai Language in Home Page

google website identify nationality

search engine ratings in april 2008

Google: 61.6%Yahoo: 20.4%

MSN: 9.1%

AOL: 4.6%

search statistic in thailand

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http://truehits.net/graph/allgraph.php#SEARCH

Since 01/2003 – 03/2009

1. Talk of the Town Story2. Online Event, Online Entertainment3. Future, Progress

Thailand Favorite Search Topic ?

thailand keyword search behavior

how to open page indexed

seo flow

1. Have a Right Web Structure Normal HTML Site

2. Have a Right Most Link Link Popularity / Related

3. Have a Right Source Code Original HTML Code

4. Have a Right Keyword ....???

4 factor of seo

how to select keyword tips

truehits.net keyword selector tool

http://business.truehits.net/keyfile/key_5.php

google trends search tools

See what the world is searching for…

google search trends tools

-New Trends

-New Technology monitoring

- New Competitor monitoring

On-page Optimization

• Content > Text Content > Non Flash Site > Heading

Tag

• HTML Code > Link Title > ALT Tag

• File Name > HTML & Image File Name

• Domain > Keyword > TLD >

• Structure > Sitemap

Off-page Optimization

• Link Link Link Linkk….. Linkkkkkk!!!!!!!

2 major factors for seo

Insert Keyword in Domain

domain name optimization

Top Level Domain name: TLD

Ex. .in.th / .co.th / .or.th

domain name optimization

Fresh Content Write by your self, Exclusive on Website…

Update 5 Content / 1 Week Fresh Content…

1 of A4 per Content…..

content optimization

3 keyword placement combo

Title + Content + URL

Conclude SEO TrainingSearch Engine Optimization In-Company Training

Speaker by Akapon Yuttakorn | www.Akapon.com

seo support forum

Special Offer for Guest Seminar Only!

http://forum.akapon.com

End of SEO TrainingThank you for Attention!

Search Engine Optimization Seminar by Akapon Yuttakorn

www.Akapon.comMy Personal Site!

www.ThaiSEOBook.comSearch Engine Optimization Book & Tools

www.ThaiGoogleHack.com“Google Hack” Book Series

GoogleDay.Hi5.comMy Hi5 Social Network

akapon@redrank.co.thFeedback - Comment – Suggestion… This Way!