SEO, Authorship and Brands

David Tutin, Snr SEO Specialist UK &IE

About Me

Website

There is more to it than SEO

Build relationships Learn how brands and bloggers can collaborate together

Because we are interested in travel

To learn from each other

Do we really need to worry about all these animals?

If you do your job as blogger right, you don’t need to worry

You don’t want to be the person that wakes up every day to check your rankings and that you’ve been tanked!

Google Updates

Lets talk a bit about SEO

What to do with old content and what to do with new content

This is what you want to know..

Is it worth going back to old posts to add SEO information?

What effect does duplicate content on your own site have on SEO?

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This is what you want to know..

How much does Google+, Twitter and Facebook influence SEO?

Can you clear up any confusion regarding Google’s policies with regards to things like links?

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This is what you want to know..

What do the recent Google changes mean for travel bloggers. Lots of bloggers have experienced a drop in traffic recently following the recent algorithm changes?

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Authorship

Going beyond the picture in the SERPs

Benefits of A

uthorship

It’s

more than just a picture

in the search results pages

Various methods of building

authorship not just online

Authorship/Reputation is

earned not expected

Standing out from the crowd

Disruption It can be a good thing to

help you stand out Create something that is

worth writing/linking/socialising about

Standing out from the crowd

Standing out well vs. badly(think about the social reject – make sure you stand out in a way that others can relate to and are interested in)

Why whoring builds credibility

Be careful who you get into bed with…

Do it in a way that relates to multiple sectors

Work with several different brands i.e. Camera/ tech, tourist boards, fashion/food/design etc.

This allows you to build momentum and

allows you to keep going

You don’t need to start from zeroThere are tools that will help you get off the ground quicker:

Blogs de VoyageGoogle+ communities for

networking Hootsuite Klout

It’s never too late ..

http://www.bahighlife.com/Destinations/British-Airways-Perfect-Day-in-Rome-the-Twitter-guide.html

There will always be innovative content to be created

Keeping Google happy• Relevance • Freshness• Credibility • Helping Google to keep going and keep its users happy

Keeping Companies happy Relevance Freshness Credibility Helping companies to keep

going and keep its users happy

And you?

• Ultimately what we think about is keeping everyone happy!

• delivering value for your visitors and the partners you work with

• be flexible in how people can work with you

• Its not always about the money!

Questions ????Add in tools