secondary data collection methods

Course: B.ComSubject: Foundation of Research

Unit:2.2

Wednesday, April 19, 2017 1Prepared By : Prof.Devrshi Upadhayay

SECONDARY DATA COLLECTION METHODS

Wednesday, April 19, 2017 2Prepared By : Prof.Devrshi Upadhayay

Sources of data

DATA SOURCES

SECONDARY METHODS PRIMARY METHODS

INTERNAL EXTERNAL

Fully Processed

Need Further Analysis

Syndicated Sources

Electronic Database

Published

Wednesday, April 19, 2017 SLIDE 2-1Prepared By : Prof.Devrshi Upadhayay

Classification of data

• Primary data is original, problem or project specificand collected for the specific objectives and needsspelt out by the researcher. The authenticity andrelevance is reasonably high.

• Secondary data is information that is not topical orresearch specific and has been collected andcompiled by some other researcher or investigativebody. It is recorded and published in a structuredformat.


Uses of secondary data • Problem identification and formulation stage:

• Hypotheses designing:

• Sampling considerations:

• Primary base:

• Validation and authentication board:


Benefits of secondary data

• Resource advantage

• Accessibility of data

• Accuracy and stability of data

• Assessment of data


Drawbacks of secondary data

• Applicability of data:

• Accuracy of data:


Authentication of secondary data

• Methodology check:

• Accuracy check:

• Financial check:


Internal data sources

• Company records:

• Employee records:

• Sales data:

• Other sources:


External data sources

Published data:

Government sources:

Other data sources:


Computerized databases

Computer based

information

On-line

Databases

Information type Storage & recovery of

information

CD-ROM / Pen

Drive / Hard

Disk

Reference

Source

Internet Direct from

suppliers

Direct from

creator

Through

other

Networks


• Prepared By : Prof.Devrshi Upadhayay

• 9724256662

Wednesday, April 19, 2017 Prepared By : Prof.Devrshi Upadhayay SLIDE 2-1

Education

secondary data collection methods