2013 YEAR-END

REPORT

Greetings from

After 2 years of establishment through the collaboration between Sasin and

the Corporate Responsibility & Ethics Association for Thai Enterprise

(CREATE), Sasin Centre for Sustainability Management (SCSM) is already

gaining traction in embedding sustainability management throughout the

Sasin curriculum, making a splash in corporate training/consulting, as well

as carrying out research on Sufficiency Economy Philosophy.

We are engaging our growing network of sustainability-related business

professionals and organisations, students, professionals every month of

the year through various activities. Moreover, as part of the global network

of sustainability-minded business professionals, we also host the Net

Impact Bangkok Professional Chapter at Sasin, where we hold a monthly

luncheon meeting, featuring world-class speakers.

We are happy to share our second dynamic year with you in this year-end

report, and look forward to inspiring everyone in the pursuit of

sustainability; happy people, planet, and profits.

We wish you Happy New Year and look forward to engaging you in 2014!

2

Nick Pisalyaput Director, SCSM

SCSM 2.0

Contents

Introduction…………………………………..4

Sasin

SCSM’s core activities

Our Network

Curriculum Development at Sasin…….…..8

Corporate Training/Consulting …………..18

Research..………………………………….21

Outreach…..……………...………………..23

Net Impact Bangkok Professional Chapter

Conferences & Seminars

Community Engagement

Recognition………………………………...65

Contact us………………………………….67

3

4

Introduction

SCSM is a new unit at Sasin.

SCSM is 2 years old. Sasin is 31.

5

Sasin Graduate Institute of

Business

Administration

is the FIRST internationally

accredited business

school in Thailand.

SCSM’s Core Activities

6

OUTREACH CORPORATE

TRAINING &

CONSULTING

CURRICULUM

DEVELOPMENT

SASIN MBA/EMBA

CORE COURSE

SASIN MBA/EMBA

ELECTIVES

SASIN EXECUTIVE

EDUCATION

CORPORATE

PROGRAMS

ASSESSMENT &

FACILITATION

LEADERSHIP

NET IMPACT

BANGKOK

PROFESSIONAL

CHAPTER

CONFERENCES &

SEMINARS

COMMUNITY

ENGAGEMENT

STAKEHOLDER

ENGAGEMENT

RESEARCH

SUFFICIENCY

ECONOMY IN

PRACTICE

STAKEHOLDER

RELATIONSHIPS

PUBLIC

PERCEPTIONS OF

CSR INITIATIVES

Our network Globally connected, locally engaged

7

CSR Thailand

8

Curriculum Development

Embedding sustainability into the Sasin DNA.

MBA/EMBA/HRM Orientation 2013

Kulvech Janvatanavit

Sustainability & Climate

Change Advisor

PwC Thailand

Thirawit Leetavorn

Senior EVP

Double A

Vichien Phongsathorn

President & CEO

Premier Group

Busba Wongnapapisan

Regional Director

SE Asia

Tree Global

At Sasin, MBA, EMBA, HRM classes kick off their

first year immersed in the concept of sustainability

management as an integral part of the business

school education.

The Sasin orientation in 2013 had the honor of

Keynote speaker CEO Lyn Kok of Standard

Chartered Bank (Thailand), who shared the

Bank’s overarching sustainability strategy locally

and globally.

Four panelists from various sectors gave an

introduction to sustainable business.

Robert Steele and SCSM ran a workshop to get

the students brainstorming sustainable solutions

for a social enterprise school in Phangga.

Lyn Kok

CEO

Standard Chartered Thailand

Panelists Keynote Speaker

Management Residential Program 2013

10

SCSM Director and Sasin alum Aj. Nick

Pisalyaput was one of the panelists at the

Management Residential Program for the

Sasin Executive MBA (EMBA) and Human

Resources Management (HRM) classes at

Adamas Beach Resort, Phuket on 24 May

2013.

The other panelists were Khun Vichai

Bencharongkul, President Benchachinda

Holding Co., Ltd. (EMBA 2012), Khun

Narudee Kiengsiri, President of Sasin

Alumni Association (EMBA 1988), and Khun

Kongpan Pramoj Na Ayudhaya, Vice

President, Sasin Alumni Association (MBA

2000). The moderator was John Carlos Da

Silva (EMBA 2012).

The EMBA and HRM 2013 classes also

visited Yaowawit School. To support

Yaowawit for the long term, SCSM assists

Sasin students who formed “Friends of

Yaowawit” as well as incorporates the

school as a social enterprise challenge in

the MBA 2013 orientation workshop and

Sustainability Management student project.

ELECTIVES:

“Sustainability and Social Innovation” is a new

concentration for the MBA programme at Sasin

11

CORE COURSE:

Sustainability Management II

(Practicum)

Nick Pisalyaput & SCSM team

Sustainability Management I

(Theory)

Stephen B. Young & Nick

Pisalyaput

• Doing Well by Doing

Good

• How to Be Good

• Asset Approach to

Business

• Measuring Asset Quality

• Reporting on

governance results

• Governance

Panel Discussions 1. Green Supply Chain

2. Energy Efficiency

3. Innovation for Social Impact

4. Aging Population

Student Projects 1. Consulting assignment for a

company

2. Community project

3. Case study

Financial Planning and Governance

Nandu Nagarajan

Sustainability Reporting and

Analysis

Mark Finn

Leadership and Business Ethics

Sarote Phornprapha, Nick Pisalyaput,

Alexander Paufler

Sustainability Management Core Course

Panel Discussions 2013

Green Supply Chain Monday, September 16, 2013: 13.00 – 16.30

Innovation for Social Impact Wednesday, September 25, 2013: 13.00 – 16.30

Energy Efficiency Wednesday, September 18, 2013: 13.00 – 16.30

Aging Population Wednesday, October 2, 2013: 13.00 – 16.30

Bill Marinelli

Owner,

The Oyster Bar

Bangkok

Charkrit

Direkwattanachai

Head of Public

Affairs,

Tesco Lotus

ML. Dispanadda

Diskul

Chief Development

Officer,

Mae Fah Luang

Foundation

Daniel

Koeppel

F&B Sales

Director,

Energaia

Dr. Kongkiat

Kespechara

Founder,

Pensook

Pongporn

Sudbanthad

Chairman,

Huaykwang

Community

Patai

Padungtin

Principal,

Builk Asia

Kasemsri

Charoensiddhi

1st VP – Multi-

Business

Corporate Clients,

KBank

Naree

Phinyawatana

Director, SE Asia

Business

Development,

Atelier Ten

Nelson Yeap

Country President,

Schneider Electric

Peter du Pont

VP – Govt. &

Clean Energy

Consulting,

Nexant Asia

Vichien

Phongsathorn

CEO,

Premier Group

Dr. Renu Ubol

Physician,

Bangkok

Hospital

Dusit

Suksawat

Founder,

Flood Duck

project

Dr. Nipit

Piravej

CEO,

Bangkok

Healthcare

Sustainability Management Practicum

Student project partners

13

A case study on the Mechai

Viravaidya Foundation and directly

dependent organizations and

partnerships to provide a

comprehensive picture of the current

situation and issues going forward.

Help with design and branding

development, distribution and

marketing strategy for Yaowawit

School's natural herbal products.

Assist EnerGaia with the go-to

market strategy for a Spirulina (high

protein algae) fettuccini.

Assess the needs and capacity of a

rural community, advising on

possible financial products and

services.

Develop a strategic business plan for

cashew nut products, including

marketing and certification as well as

impact assessment on stakeholders.

Set the standard for ethical business

management at Sasin for the long

run as part of a student-initiated

leadership movement started after

the 2008 Financial Crisis.

Assess how much of the company’s

sustainability goals have been

achieved at the lodge and how

visible it is for the visitors.

Work with Sasin Building &

Compound to propose and

implement green campus initiatives

to the Sasin community.

Prepare a marketing plan around the

Health Care Assistant Diploma

Course, represent this social

business to produce outstanding

elder care care-givers with high

quality holistic education.

Sustainability Management Practicum

Student project partners

14

Make recommendations for the solar

rooftop business strategy for Premier

Products PCL, identifying key

success factors and stakeholder

needs.

Provide W2E, a company with a

9MW biomass gasification system

power generation plant in Prachaup

Khiri Khan, with an overall strategy,

feasibility study, stakeholder

engagement.

Assess risks and opportunities of the

Nang Lerng community, using the

stakeholder approach, and coming

up with strategies for environmental

and waste management, and

optimizing the socio-economic future

of the community through structured

management, business feasibility,

and creative participation.

Re-evaluate the business viability of

educational games/toys by

InnovationThai Club, identify

cost-effective production and

distribution channels, and consider

business sustainability and

stakeholders.

Help Schneider Electric Thailand to

design, build and operate the most

efficient process and innovative

output for their Food & Beverage

customer through a “Green Initiative”

program.

W2E

Nang Lerng Community

Assessment

Develop a strategic business plan for

bamboo products, including

marketing and impact assessment

on stakeholders.

Sustainability & Social Innovation Elective:

Leadership & Business Ethics

15

On 25, 31 October and 1 November,

SCSM contributed to Aj. Sarote

Phornprapha’s MORS D68 Ethics and

Executive Leadership class.

Aj. Nick Pisalyaput ran a workshop

originated by Babson College’s Professor

Mary Gentile called Giving Voice to

Values (GVV).

SCSM invited Dr. Sirilaksana Khoman,

Adjunct Professor of Economics at

Thammasat University and Academic

Specialist at the National Anti-Corruption

Commission, and Khun Vuttiphol

Wanglee to give a lecture on the Thai rice

trade and corruption.

Dr. Priyanut Dharmapiya, a lecturer on

Buddhist Economics and Sufficiency

Economy, was invited to give a lecture on

Mindfulness in Business Leadership.

Dr. Alexander Paufler, former MD of

Mercedez-Benz Thailand and now Sasin

faculty, also gave lectures on

anti-corruption.

Dr. Sirilaksana Khoman Dr. Sarote Phornprapha

Khun Vuttiphol Wanglee Aj. Nick Pisalyaput and

Dr. Priyanut Dharmapiya

Dr. Alexander Paufler

Bangkok Business Challenge (BBC) 2013

16

Left: The winner

Right: The 99 second

pitch

Lower left: Sasin team

AGcerez

Lower right: Visitors in

Thai attire

The Bangkok Business Challenge (BBC)

is a business plan competition held yearly

at Sasin.

Teams from various business schools

around the world come to Sasin to

compete, presenting diverse business

plans from tech-driven innovations to

organic food delivery service.

SCSM Director Nick helped to advise the

organizers and create a sustainability-

oriented judging criteria. Nick’s efforts are

to embed sustainability considerations into

mainstream new ventures, regardless of

industry type.

Chief of Operations Alex was responsible

for recommending sustainability-focused

judges and briefing the judges on the

basics of sustainability.

Our Sustainability Manager Prae was a

co-commentator on Money Channel

during the semi-final rounds.

Sasin Executive Education: Sustainability Workshops

17

Commissioned by Thailand’s Office of Civil Service

Commission (OCSC) through Sasin Executive

Education, on 30 July, SCSM provided a Government

Social Responsibility and Ethics workshop for the New

Wave ASEAN Leadership Program. Our workshop

participants were government officers from Thailand,

Laos, Malaysia, the Philippines, Myanmar, Vietnam,

Brunei, and Indonesia. The workshop was catered to

government officers to see a broader view of

sustainability and the importance of stakeholder

relations in governance. Some highlights included the

Buddhist principles of a righteous king and Sufficiency

Economy Philosophy, which are universally applicable

across cultures.

SCSM also ran sustainability workshops for Tesco

Lotus’s Thai suppliers as part of the Retail Academy

program on 16 March and 9 November, for the

University of Salzburg’s Executive MBA class on 2 May

2013 , and Taiwan’s National Chengchi University’s

Advanced MBA class on 25 June 2013.

18

Corporate

Training/Consulting

SCSM provides training workshops and consulting to

corporate clients

Our clients in 2013

19

Sustainability vision workshop for the

executive management of a new eco-lifestyle

shopping mall in Bangkok.

Sustainability workshop for a global logistics

firm’s regional middle management meeting

for the first time.

The first sustainability report consulting for

Siam Commercial Bank.

Sustainability Vision Workshops

20

Our sustainability vision workshops help corporate clients

clarify their mission and strategize their business for the

long-term.

Our clients included Thanya Shopping Park’s executive

management on 24 April and Geodis Wilson’s middle

management on 28 November.

21

Research

Connecting theory to business practice.

SEP Pilot Research Project

22

In 2013, starting with listed

companies in the SET50, SCSM

carried out a pilot research to study

the extent to which corporations are

aligned with the philosophy of

Sufficiency Economy and to study

the financial implications of

Sufficiency Economy.

The significance of the project is

that it is the first research

summarizing performance

indicators to measure a firm’s

alignment with the Philosophy of

Sufficiency Economy using financial

data to study the implication of

Sufficiency Economy

Sufficiency

Economy

Philosophy

23

Outreach

To promote sustainability in society at large, SCSM hosts monthly Net Impact talks + trips and participates in

various sustainability-related events in Thailand and abroad.

Net Impact Bangkok Professional Chapter Luncheon Talks and Trips

Conferences & Seminars

Community Outreach

24

Net Impact Bangkok

Professional Chapter

7 years at Sasin and going strong.

Professional Chapter

Since 2007, the Net Impact Bangkok Professional Chapter is run by

CREATE and is now co-hosted by SCSM. We host a luncheon meeting

every third Thursday of the month.

Net Impact is a society of Corporate Social Responsibility professionals,

students, and concerned citizens who come together to share best practices

and to help spread the CSR mantra to all corners of the business world.

Net Impact's mission is to improve the world by growing and strengthening a

network of new leaders who are using the power of business to make a

positive net social, environmental, and economic impact. With over 10,000

members affiliated to more than 300 student & professional chapters on 6

continents in 90 cities and over 150 of the world’s leading graduate schools,

a central office in San Francisco, and partnerships with leading for and non-

profit organizations, Net Impact enables members to use business for social

good in their graduate education, careers, and communities.

Our global network of MBAs, graduate students and professionals includes a

diverse group of individuals who are:

• Thought-Leaders for the future of business

• Leaders in Corporate Social Responsibility

• Social Entrepreneurs

• Environmental & Renewable Energy Experts

• Non-profit Directors

• International Development Specialists

• Socially Responsible Investors

For Net Impact membership information and application, please visit www.netimpact.org. 25

About Net Impact globally:

In 2013, the Bangkok

Professional Chapter has been

able to expand our network by

about 4,000 people through

partnership with the Sasin

Alumni Association.

Luncheon Meetings

26

17 January 2013

John shared with us how mining businesses

can maximize benefits to society, while

minimizing adverse negative environmental

and social impact. View presentation

21 February 2013

David shared his life-long career experience

and thoughts on social values, the law, and

business sustainability. View presentation

21 March 2013

Paradai presented TMB's brand

transformation and the dynamic Fai-Fah

project, TMB's CSR platform to empower

youth from lower socio-economic

communities through art and life skills. View presentation

“Enhancing sustainability in the

extractive natural resources sectors” By Dr. John Grynderup Poulsen Environmental Expert and Consultant

“The Firm in the 21st Century” 9

By David Lyman Chairman & Chief Values Officer, Tilleke & Gibbins

International Ltd.

“Everything you know about CSR is

wrong”

By Paradai Theerathada EVP, Corporate Communications, TMB Bank

Luncheon Meetings

27

16 May 2013

Saumil presented how Spirulina production

could be a significant part of the food security

answer locally and globally. View presentation

30 May 2013

Mohi addressed crucial CSR issues and

discussed the collapse of garment factories

north of Dhaka that killed about 1,000 people

and injured over a thousand more. View presentation

“Sustainable Food Production and Protein

Security – Is Spirulina the answer?” By Saumil Shah Managing Director, EnerGaia Ltd.

“The Savar Tragedy in Bangladesh: A Litmus

Test for CSR?” By Mohiuddin Babar

CSR Consultant & CEO - BizCare Bangladesh

20 June 2013

Peter described different business and

regulatory models for stimulating investments

in energy efficiency in buildings, factories,

and the transport sector. View presentation

“Energy Efficiency: A Sign of Personal Virtue

or an Untapped Business Opportunity?” By Peter du Pont VP Government & Clean Energy Consulting, Nexant

Luncheon Meetings

28

16 August 2013

Khun Saran explained how his company

strategizes and operates a global food

company by benefiting stakeholders

economically, socially, and environmentally. View presentation

20 September 2013

Hattaya brings corporate experience to the

development field where she has found her

passion. She addressed the benefits of

corporate volunteering; including staff

motivation, team spirit, employee retention,

as well as community impact. View presentation

“Ampol Foods Triple Bottom Line

Operation”

By Saran Sewatadul International Sales Manager, Ampol Food Processing

“Employee Volunteer Programs:

Empowering Workplace Innovation”

By Hattaya Wongsaengpaiboon

Programme Manager, Asia Pacific Group, VSO

18 July 2013

Khun Vuttiphol gave an industry expert

explanation on the pros and cons of the rice

mortgage scheme, corruption loopholes in

the system, and an overall perspective on the

rice subsidy program in the long term. View presentation

“The Rice Mortgage Scheme: The Real Story” By Vuttiphol Wanglee Assistant to Managing Director - Production, Chaitip

Luncheon Meetings

29

21 November 2013

Khun Thirawit shared with us Double A's

sustainability strategy and unique initiative of

the Khan-na Paper, an attempt to tackle

farmers' debt by providing extra income

through growing paper trees along the rice

paddies. View presentation

19 December 2013

Khun Wirote shared with us how a well

established publishing house/book

store/knowledge provider embeds corporate

social responsibility in the mindset and daily

operations of its workforce. View presentation

“Sustainability in Action, Better Paper,

Better world…Double A” By Thirawit Leetavorn Senior Executive Vice President, Double A

“Embedding CSR in to Corporate DNA”

By Wirote Lackanaadisorn Director of HR & Organization Development

17 October 2013

Robert shared some of the “secrets” of

successfully leading change for sustainability

within organizations and communities. View presentation

“Leading Change for Sustainability”

By Robert Steele Founder and Director, Systainability Asia

Green Building Tour: Amari Watergate Hotel Wednesday 13 February 2013

30

Energy efficiency can greatly reduce cost as well

as carbon emissions.

In 2011, Japan's New Energy and Industrial

Technology Development Organization (NEDO)

sponsored a 120 million baht energy efficiency

demonstration project at the Amari Watergate

Hotel through Chugoku Electric Power Co., Inc.,

which resulted in the savings of about 500,000

baht per month.

Visit TMB Fai-Fah Saturday 23 March 2013

31

FAI-FAH is TMB's innovative CSR program aimed to

empower youth from lower socio-economic

backgrounds through the arts and building life-skills. It

is an inspirational platform for TMB volunteers,

customers and artists to work collaboratively with

community residents to improve and inspire their

communities on both a practical and aesthetic level.

On this trip we learned how a bank inspires youth to

Make THE Difference. www.tmbbank.com/fai-fah

Green Biz Tour: Visit to EnerGaia facilities Monday 20 May 2013

32

URBAN JUNGLES DON'T NEED TO BE GREY

Healing cities one rooftop at a time, working in

partnership with forward-thinking hotels,

business and building owners, EnerGaia is

transforming previously unusable rooftops into

urban farms that produce Spirulina, a protein-

rich algae which consumes greenhouse gases

and offers healthy fresh food for the growing

population. www.energaia.com

Green Building Tour: Tesco Zero Carbon Store Saturday 22 June 2013

33

Tesco Lotus goes green with a store in

Thailand that emits zero net carbon dioxide

(CO2) in its operations, using lower wattage,

LED lighting, solar farm, wind turbine, natural

refrigeration, biogas system, rammed earth

walls, and

rain-water conservation.

Social Enterprise Tour:

Visit to Huaykwang Community Wednesday 31 July 2013

34

Over the past several years, public

and private agencies including Thai

and multinational firms have become

very interested in improving the

Huaykwang Low Income Community

by lending expertise and funding

support.

In this tour, we learned why the social

enterprise potential is fueling the

energy of collaboration between

various organizations locally and

internally, covering microfinance,

health services, education, skill-

building and design. The tour was

guided by Khun Pongporn

Sudbanthad, a New York-based

architect and long-time supporter of

the community, as well as by the

President of the Cooperative, Khun

Mana Yimyai.

www.bangkokexperience.tumblr.com

Sustainable Farm Tour:

Visit to the Intelligent Farmer Project Saturday 24 August 2013

35

The Intelligent Farmer Project is an initiative by the

University of the Thai Chamber of Commerce

(UTCC) to demonstrate His Majesty's New Theory

of integrated sustainable agriculture to farmers.

The project, also called “1 rai 1 saen”, is a 5 month

course for farmers to learn how they can make

100,000 baht/month through chemical-free farming

methods and a mindset of self-reliance.

Guided by Khun Adisorn Puangchompu, Advisor to

the Thai Chamber of Commerce and President of

the Intelligent Farmer Project, and his team, this

trip offered insights for long-term solutions to

various issues including farmers’ debt,

environmental degradation, health risks from food,

price fluctuation to government subsidies.

The Intelligent Farmer Project is a solution not only

for farmers but to society as whole in terms of the

potential to produce quality food as preventative

medicine and strengthen Thai society through a

holistic approach from the ground up.

Green Building Tour: SCG HQ Tuesday 24 September 2013

36

The Siam Cement Group Headquarters have older buildings that

have obtained the US Green Building Council Leadership in

Energy and Environmental Design (LEED) certification in the

category of Existing Buildings (EB).

The visit highlighted how and why the 100 year-old company

embraces international standards of sustainability.

Fair Trade Tour: Visit to Try Arm Factory Monday 28 October 2013

37

Former Triumph factory workers fought to

maintain their livelihood by starting their own

lingerie brand after being laid off in 2009.

Try Arm today sells locally as well as in other

countries.

The visit took us into the empowered women’s

story and creative social enterprise.

www.tryarm.org

Cool School Tour:

Mechai Pattana School Pattaya Friday 29 November 2013

38

Mechai Pattana School (Bamboo School in Buriram)

endeavors to promote environmental protection, poverty

eradication, philanthropy, integrity, democracy and gender

equality through hands-on learning for students and their

community. Students in Grade 10 come to live in Pattaya for 1

year to get exposure to diverse industry and cultural

experience.

On this trip we went to see a cool school in a beautiful resort

with an organic farm. www.mechaifoundation.org/school_birdsbees.asp

Biofuel Tour: Visit to Pig Family Ratchaburi Saturday 14 December 2013

39

Have you ever seen or smelled a pig sty?

If you have, you'll know why people build pig farms

far away from civilization. You'll know why pig farms

are sometimes chased away from communities that

can no longer stand the impact of the animals on the

quality of life in the area.

Pig Family began as one of those farms, periodically

re-locating in response to community demand. One

farmer decided that there must be a better way, and

did his homework. He found a way to control the

smell and other waste, and to endear his farm to the

local community by providing jobs, food, and

electricity to his neighbors. Far from demanding him

to move on, the people in his village admire and

support the work of Khun Vichien and his relatives.

40

Conferences & Seminars

Knowledge exchange and networking.

ISIS Master Class “Change for Sustainability” at ASU

41

Our Sustainability Manager Prae Piromya

attended the ISIS Master Class “Change for

Sustainability” on 13-15 February 2013 at the

Global Institute of Sustainability, Arizona State

University, USA.

Led by our affiliates Alan Atkisson and Axel

Klimek, the Master Class introduces the ISIS

Method and Accelerator Tools, which help

change agents to learn to work with

indicators, analyze systems, develop

innovations, and plan strategy for

sustainability – and to lead others in the

process.

The Master Class also includes concepts and

techniques for coaching others to support

high-performance change.

Khon Thai Foundation – Business Ethics panel

42

On 3 March 2013, Director

Nick was a panelist at “The

End of Ethics”, a panel held

during the “Khon Thai Khor

Meu Noi” ("Thai people please

lend a hand") event at

CentralWorld. The event is

held by the Khon Thai

Foundation in partnership with

the Thai Health Organization

and other parties.

Also with panelists Sarinee

Achavanuntakul, M.L. Taya

Kitiyakara, and Sorachon

Boonsong, the discussion on

Thai society and business

ethics was both revealing and

intense, with active

participation from the

audience.

Compassion Symposium Gen Y: The Y’s of Compassion

43

In a world engulfed in conflict and violence, calls for more compassion

have never been louder, but the question on everyone's mind is "What is

compassion?". The definition of compassion has never been more

disparate and individualistic, leading to a wide variety of approaches in

each individual's career and personal life. Nonetheless, we believe that the

world needs a more unified definition and approach in translating

compassion to action in order for the world to be a better place.

Founded by Director Nick as a Young Global Leader, the Bangkok Hub of

the Global Shapers Community (an initiative of the World Economic

Forum), co-hosted the “Compassion Symposium” for Generation Y (under

30s) with Sasin, Sasin Alumni Association (SAA), and the B. Grimm Group

on 9 March 2013 at Sasin Hall. Chief of Operations Alex and Sustainability

Manager Prae were two of the moderators.

The symposium aimed to kick-start the concept of compassion in

Generation Y’s work and life and to spark an internal dialogue of

compassion with every participant. The Symposium explored the dynamic

nature of compassion through keynote speeches and panels by thought

leaders and practitioners from a broad range of perspectives in Thai

society.

Look out for the for the next Compassion event at Sasin and join us in

2014.

Energy Seminars

44

On 8 May 2013, SCSM attended the

Roundtable Discussion on Financing

Energy Efficiency organized by the

Clinton Foundation, the Department of

Alternative Energy Development and

Efficiency, Ministry of Energy, and the

British Embassy Bangkok.

On 31 July 2013, Sustainability Manager

Prae attended “Innovative Business

Models and Financing Options for

Distributed Solar Power Systems”

organized by the Energy Research

Institute, the British Embassy Bangkok,

and the Department of Alternative Energy

Development and Efficiency, Ministry of

Energy.

Sustainable Marketing towards AEC - Tourism

45

On 6 June 2013, the Sasin Alumni Association

(SAA), together with Thansettakij and Marketeer

magazine, hosted a free seminar, “Sustainable

Marketing towards AEC -Tourism” at Sasin.

Khun Suwanchai Ritthirak, Advisor of Tourism

Authority of Thailand (TAT), was the keynote

speaker of the seminar. After the keynote

speech, distinguished guest speakers in the

travel industry such as Khun Piyaman

Tejapaibul, President of Tourism Council of

Thailand (TCT), and M.L. Hathaijanok Kritakara,

General Manager of Corporate Affairs at Accor

Asia Pacific Corporation, were invited to share

their opinions about Thailand tourism

opportunities in the ASEAN Economic

Community (AEC).

Sustainability Manager Prae Piromya and Khun

Chaiwat Wanishwattana, Executive Editor of

Thansettakij Newspaper, moderated the panel

discussion.

The 2nd National Director Conference 2013

“Board Leadership Evolution”

46

The Thai Institute Of Directors (IOD)

held its second National Director

Conference 2013 “Board Leadership

Evolution” at Plaza Athenee Hotel on 9

June 2013.

Former Prime Minister Anand

Panyarachun was the opening keynote

speaker.

Our Honorary Co-Chair Prof. Stephen B.

Young was invited to be the closing

keynote speaker.

The 2012 results show that the Rights of

Shareholders and Disclosure and

Transparency categories earned the

highest average score of 88%. On the

other hand, the Role of Stakeholders

and Board Responsibilities categories

received the low average scores of 65

and 63%, respectively

For more info, see link.

AACSB International

Sustainability Conference

47

Chief of Operations Alex Mavro

attended the AACSB

International Sustainability

Conference

on 23-25 June 2013 in

Washington DC, USA.

Representing Sasin at this

conference, SCSM was able to

strengthen our acquaintance with

the state of play in the

sustainability management

education field.

Sasin is comparatively advanced

in our movement to incorporate

social issues into business

instruction. Two secondary

incentives to attend were to find

allied organizations with which to

network, and to promote Sasin.

One contact made was with the

UN Principles for Responsible

Management Education (PRME).

SERD CSR Conference 2013

48

On 3-6 June 2013, SCSM attended the CSR

Conference held by the Society For Education &

Research Development (India) at the Ambassador

Hotel, Bangkok.

The conference aimed to provide a common platform to

corporates, government agencies, NGOs, civil society,

academics and others to share their challenges,

aspirations and experiences in CSR and sustainable

business.

Research papers presented included topics such as

climate control, work life balance, philanthropy, and

social impact.

Some notable presentations include keynote speaker

and Advisor to Coal India Ltd. Dr. Rajiv Kumar Garg’s

“Coal Mining and Sustainability: Case Study from Coal

India Ltd.”, Sandra Lucas’s “Mining and Human Rights

Why Education is The Answer” and Mohammad

Mostafijur Rahman’s “The Future of CSR and

Responsible Investment”.

Some participants: Click below to watch a

great vdo on human rights

SVN Trip to the Intelligent Farmer Project

49

On 3 Aug 2013, SCSM joined

a trip organized by the Social

Venture Network (SVN) to the

University of the Thai

Chamber of Commerce’s

Intelligent Farmer Project.

The presenter was Khun

Adisorn Phuongchompu, CEO

of Suica or the watermelon t-

shirt brand, which has a

beautiful resort-like factory

setting, amazing energy

efficiency, and great social

impact and outreach. He has

also been very involved with

the University of the Thai

Chamber of Commerce on

demonstrating the King's New

Theory sustainable agriculture

to farmers.

Global Leader Talk: Leadership and

the Professional Code of Conduct

50

Through SCSM’s collaboration with Standard Chartered Bank (Thailand),

on 5 July 2013, Sasin welcomed Sir John Peace, Chairman of Standard

Chartered PLC, to a “Global Leader Talk” with Sasin students, alumni and

guests. Sir John Peace also serves as the Chairman of Experian Group

Limited, Burberry Group PLC and has served as the Chairman of

Standard Chartered PLC since July 2007. Sir John was knighted in 2011

for services to business and the voluntary sector. After welcome remarks

from Sasin’s Director, Professor Toemsakdi Krishnamra, Sir John gave a

presentation on "Being a Responsible Company" and then answered

questions about his career and the future of the banking industry. Dean

Outerson, Sasin’s Head of Marketing and Communications, was the

moderator for the discussion.

Food Ingredients Asia: CSR/Sustainability Panel

51

On 11 September 2013,

Chief of Operations Alex was

a panelist on

CSR/Sustainability at the

Food Ingredients Asia

conference.

He joined two other panelists

Michael Guss, Founder &

Executive Director at Harvest

Partners Limited, and Khun

Chaiwat Srivalwat, Managing

Director of TIPCO.

Asian Forum on Corporate

Social Responsibility (AFCSR)

52

On 25-26 September 2013, the Sasin Centre for

Sustainability Management (SCSM) participated in the

Asian Forum on Corporate Social Responsibility

(AFCSR) at the Grand Hyatt Nusa Dua in Bali,

Indonesia. Hosted in different cities in Asia by the Asian

Institute of Management (AIM), the Forum is the largest

annual conference on corporate social responsibility in

the region.

Our Chief of Operations, Alex Mavro, was a co-speaker

with Prof. Nieves R. Confesor, Core Faculty, Asian

Institute of Management in the session “Practical

Approaches to Implementing Social Solutions and

Social Innovations in High Risk Areas”.

The discussion explored challenges and experiences in

operations whose heavy footprint industries are often

located in remote areas with high risk due to the limited

access to infrastructures and institutions providing

security, personal safety and social order.

Our SCSM booth welcomed participants from all

around the region. We also attended a memorial dinner

for the late Prof. Felipe Alfonso, Founding Executive

Director of AFCSR.

Top: Alex at a panel, Left: Our booth,

Right: David Grayson’s tribute to Prof. Fil Alfonso

CRT Academic Retreat

53

Sasin hosted the Caux Round Table Academic Retreat for CSR

thought leaders on 8-9 October and, in collaboration with the

Thai Chamber of Commerce and the Thailand Development and

Research Institute, a conference on 10 October, and a Global

Dialogue on 11-12 October in Bangkok Thailand.

These three participatory events were planned to write and

publish a Declaration for a New Global Capitalism which will be

presented subsequently to the United Nations.

The task of the special retreat is to consider a draft declaration

of common principles providing global guidance for sustainable

prosperity. The draft as approved by retreat participants will be

presented to the conference for its consideration and ratification.

The discussions also drew upon the important contributions to

CSR theory and practice made by His Majesty the King of

Thailand, recommendations taken from Theravada Buddhist

practices which function as a sophisticated form of risk

management.

View the statement in the October edition of Pegasus here.

Global Dialogue on

Sustainable Development

54

Organized by the Caux Round Table (CRT), Thailand Development Research

Institute (TDRI), and the Thai Chamber of Commerce (TCC), the 2013 Bangkok

Conference: Global Dialogue on Sustainable Development was held on 10

October at Centara Grand, CentralWorld.

This was the first time for a sustainability conference to take place in Thailand and

the Southeast Asian region to include more than 1,000 experts, CEOs, academics

and community leaders from around the world. Coming together in one day to

share experiences in sustainability issues, notable participants included Dr. Gayle

C. Avery (Macquarie Graduate School of Management, Sydney), Michael J.

Sandel (Anne T. and M. Bass Professor of Government, Harvard University),

Harald Bergsteiner (Founding Director, Institute for Sustainable Leadership), M.L.

Dispanadda Diskul (Mae Fah Luang Foundation), Dr. Teerakiat Jaroensettasin

(Child and Adolescent Community Mental Health Service in Colchester, England),

and our Honorary Co-Chair Stehpen B. Young (Global Executive Director of the

CRT) who read the closing summary statement agreed to by all the leaders of

each breakout session at the conference.

A draft Declaration for a New Global Capitalism was presented and ratified. The

Declaration will be presented subsequently to the United Nations.

View the press conference on 9 September

View Steve Young on the Nation TV

View interview with Dr. Sirikul Laukaikul on Krungthep Turakij

CRT Global Dialogue

55

The Caux Round Table Global Dialogue takes place a different

city around the world each year. Through SCSM’s affiliation,

Honorary Co-Chair Stephen B. Young and Global Executive

Director of the Caux Round Table, it was held in Bangkok for the

first time on 11-12 October 2013 at the Royal Navy Convention.

The participants of the Global Dialogue worked on the

Declaration for a New Global Capitalism, which is planned to be

presented to the United Nations as a way forward for

sustainability.

The 60 participants included thought leaders in economics,

governance, sustainability, and religion from 15 countries

covering every continent.

For more information on the outcome of the three conferences

on 8-12 October 2013, please see www.cauxroundtable.org.

Lecture at Grenoble

56

On 15–22 October 2013, Chief

of Operations Alex Mavro was

invited by Dr. Patrick

O’Sullivan, Professor of

Business Ethics and Academic

Director of English and

Transcontinental tracks at

Grenoble Ecole de

Management, France, to

lecture in an optional final year

course “Corporate Social

Responsibility in the Global

Economy” in the Master in

Management programme.

Sustainability in University Rankings

57

On behalf of Chulalongkorn

University, Chief of

Operations Alex attended

the conference

“Sustainability in University

Rankings: a new proposal

in rankings” on 21 October

2013 at Ca’ Foscari

University of Venice in

Venice, Italy.

This was a one-day series

of presentations, and

workshop as part of an

initiative to encourage

incorporating relevant

indicators into university

sustainability reporting and

rankings in order to help

spread a sustainable

perspective throughout all

academic institutions.

The Net Impact Conference 2013

58

Have you ever been in a room with 3,000

like-minded people who want to create

positive change through the power of

business? Have you ever seen conference

attendees with their own reusable water

bottles? Have you ever listened to more than

2 inspirational business people per day for 3

days straight and have the chance to

exchange business cards with them? The

Net Impact Conference 2013 in San Jose,

CA on 24-26 October is one of the best

events I’ve ever attended.

Whether it was the opening keynote, a

breakout session, the visual presence of the

corporate sponsors, there was a lot of

emphasis on the following ideas.

• Profit Without Pollution

• Business is Power for Change

• Leadership for Change is needed

Prae Piromya

Read my full blog on the conference here.

Top: Campbell Soup CEO Denise Morrison,

Left: Tom Shoes CEO Blake Mycoskie, Right: Kiva Founder Premal Shah

International Sustainability Conference

and the formation of SEASN

59

Per the advice of Chulalongkorn University

Vice President Khunying Kalaya

Tingsabadh, on 29-30 October 2013,

Director Nick attended the International

Sustainability Conference 2013 in Penang,

Malaysia organized by the Centre for

Global Studies, Universiti Sains Malaysia.

At this conference Aj. Nick was involved at

the formation of the South East Asia

Sustainability Network (SEASN) and in

helping to draft the initial charter of the

Network. Each Southeast Asian country

was given 2 seats on the advisory board.

For Thailand, Chulalongkorn University

was selected to represent academia, and

CREATE was selected for non-academia.

TU100 panel: Social Responsibility as the Engine for Growth

60

On 9 November 2013, Sustainability

Manager Prae Piromya was invited to be

a panelist on “Social Responsibility as the

Engine for Growth” in the course TU100

Civic Education at Thammasat University

Faculty of Economics (English program).

Moderated by Asst. Prof. Dr. Nitinant

Wisaweisuanand and Assoc. Prof.

Sukum Attavavutichai, Prae joined two

other panelists; Anchalee Manonukul,

Senior Researcher at National Metal and

Materials Technology Center (MTEC) and

Alan Archpiraj, Managing Director of Chill

Chill Capital.

61

Community Engagement

Dialogue and impact.

Village Governance Workshop

62

In cooperation with the Political Development Council

(PDC), the Corporate Responsibility & Ethics

Association for Thai Enterprise (CREATE) and the Caux

Round Table (CRT) supported community governance

workshops in Roi Et and Prachuab Khirikhan provinces

in 2012 and 2013.

The workshops introduced the Buddhist principles of

leadership Thosapit Rachathamma (10 Virtues of a

Righteous King) as ethical standards for good

governance at the village level.

The principles provide a base for responsible

community governance towards long-term socio-

economic development.

In 2013, the workshop was carried out on 18-19 June at

Tambon Dongsing, Tambon Neu-Mueng, Roi-Et, on 18

May at Ampur Hod, Chiangmai, and on 13 December at

Ampur Maesuai, Chiangrai.

Thailand Blueprint 2020

63

In March 2013, Sustainability

Manager Prae was invited to

join the Policy Design Lab, a

workshop for a vision for

Thailand.

The workshop was carried out

by Thai Social Enterprise

Office (TSEO) and former

Leads from Helsinki Design

Lab, an organization that

helped government leaders

see the “architecture of

problems”, assist decision-

makers to view challenges

from a big-picture perspective,

and provide guidance toward

more complete solutions for

“strategy design”.

Chairman Surin Pitsuwan, Kuang Apaiwong Foundation

www.thailandblueprint.org

HDL is closed but you can view interesting archives at www.helsinkidesignlab.org

New Voices Dialogue

64

Nick and Prae have been

invited to join the New Voices

Dialogue since 2012. It is

hosted by the Centre for

Humanitarian Dialogue, which

aims to provide a dialogue

platform for differing views in

Thailand about the last few

years of political unrest and

social changes and also going

forward.

As professionals in the area of

sustainability management

and also as Thai citizens, we

bring long-term thinking and

the importance of stakeholder

relations as well as good

governance to the table.

65

Recognition

Humbling and motivating.

The 4th Asia's Best B-School Awards:

Best Sustainability Professor

66

From among hundreds of nominees in

various categories, our Chief of Operations

Alex Mavro was selected by the CMO

Council in Singapore and honored in the

Fourth Annual Asia's Best B-School Awards

as Best Professor in Sustainability in 2013.

The awards ceremony took place on 31

July at the Pan Pacific Hotel in Singapore.

The Asia’s Best B-School Awards, hosted

by the World Education Congress, with the

CMO Council as Strategic Partner and

Stars of the Industry Group as research

partner. These awards go to Individuals and

Institutions who have demonstrated

excellence and the ability to set an example

by being a role model of exemplary

leadership. They are individuals, often

quietly in the background, who are building

their organizations through demonstrated

leadership, innovation, academic/industry

Interfacing – all important aptitudes of the

next generation of leaders.

67

Contact Us

We’ve moved!

Visit us on the 3rd floor at Sasin, room 303, newly renovated.

Like us on Facebook.

Check out presentations, videos, upcoming events on our website.

See you at our Net Impact talks and trips!

We look forward to hearing from you!

Nick Pisalyaput

Director

Prae Piromya

Sustainability Manager

Alex Mavro

Chief of Operations

Ratchada Sungkeetanon

Administrator

Prof. Toemsakdi Krishnamra

Honorary Chair

Stephen B. Young

Honorary Co-Chair

SCSM@sasin.edu www.sasinsustainability.org SasinSustainability