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Presentation held for international media students at Oslo and Akershus University College.
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Louise Vad Digital Communications Specialist @louisedigital/ www.louisedigital.com
MEDIA INNOVATIONS ACROSS BORDERS
AGENDA Who’s Schibsted?
Going digital
Innovation
MORE than a job
Who’s Schibsted?
100+ companies
5 continents
Global Media Group
Reaching more than 100 billion people
Online Classifieds
Media Houses
New Online Services
Did you know that:
“The value of goods advertised on FINN is NOK 550 bn, equivalent to 50% of the government budget in Norway?”
11
Did you know that:
“By ´recycling´ goods on Blocket, 1.6 million tons of CO2 are saved per year?”
13
Did you know that:
“Leboncoin, Schibsted´s largest site, is the 2nd largest site in France after Facebook measured in time spent?”
14
GOING DIGITAL
NEW SKILLS
“The Internet is transforming almost every element of the news business” “We will need to invent, which means we will need to experiment. Our touchstone will be readers, understanding what they care about” From Jeff Bezos´ Letter to Washington Post Employees
19
Jeff Bezos Founder and CEO of Amazon.com Owner of Washington Post
INNOVATION
WE HAVE INTEGRITY WE ARE INNOVATIVE WE ARE A TEAM WE ARE HERE TO WIN
Concert in 1990
Disruption: The only constant we have seen in media for the last 15-20 years
25
Concert in 2010
Source: Mary Meeker, Internet Trends 2012/13
2012
27
Challenge: How to manage innovation in legacy organizations?
Sett noe? Send oss det du ser!
Video fra øyenvitne tatt med mobil.
MORE than a job
EMPOWERING PEOPLE
34 34
EMPOWERMENT
Refers to increasing the spiritual, political, social, educational, gender, or economic strength of individuals
and communities.
EMPOWER
To equip or supply with an ability; enable
36 36
Great place to work
37 37
TRAINEE
?