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PRESENTED BY
NAEEM FAYYAZ 0040
AHTISHAM UMER 0088
HARIS SARWAR 0098
EHTISHAM ARIF 0135
• Bata is a leading footwear industry
• Founded in 1894 by Czech businessman Tomas
Bata.
• Bata Pakistan limited is one of the 65
companies working all over the world as shoe
manufacturer.
• It started its operation at Batapur in 1942.
• Bata Pakistan limited having60:40% foreign and
local shareholdings.
• Bata is selling more than 17.0 million pairs of
Rubber, Leather and plastic footwear annually.
We will provide products and services of
superior quality which improves and
protects the health of the feet of our
customers. We are the innovator and
driving the industry. We are the preferred
business partner for our customers.
Be, and be recognized, as the best
product and Service Company in
the safety footwear industry in
Europe
OBJECTIVES
• Achievement of 100% estimated business in each
category.
• Maintain a shoe line with 700 lines.
• Introduction of a shoe line as per lifestyle & fashion
trend.
• Innovate ideas for better management.
Bata Industrials
Bubble
gummers Baby
Bubbles Comfit
Marie Claire
North star
Power Sandak
Weinbrenner
• Only the upper and middle
classes.
• Diversity of the products
and process has gained the
name for company’s brand
among children, men
&women.
• PRODUT STRATEGY
• PROMOTIONAL STRATEGY
• PRICING STRATEGY
BATA’S PRODUCT INCLUDES
Bata Industrials
Bubble
gummers Baby
Bubbles Comfit
Marie Claire
North star
Power
Sandak
Weinbrenner
• Promotion during religious festivals, different
seasons & other events as well.
• City stores having a magnetic look.
• Limited advertisements.
PRICING STRATEGY
• Strategically maintained price.
• Suitable pricing for upper class & middle
class.
• Price stability increases brand loyalty
SALES PROMOTION
• Consumer Promotions
• Trade Promotions
• FINANCE DEPARTMENT
• PURCHASING
DEPARTMENT
• MARKETING DEPARTMENT
• PRODUCTION
DEPARTMENT
MERCHANDISING
Merchandising department occupies the back bone place in the entire production of Bata Shoe Organization. That department sho
i) Seasonal Planning
ii) 8 Weeks Forecast
iii) 4 Weeks Forecast
iv) 1 Week Freeze
Training and development
MOTIVATION
SALES TARGET
1. RETAIL SALE TARGET
2. WHOLESALE SALE TARGET
RETAIL SALES TARGET
• SET THE SALES TARGET OF NEXT YEAR
• MINIMUM 10% INCREASE FROM LAST YEAR
WHOLESALE SALES TARGET
• SET THE SALE TARGET
• GAVE THE REWARD AND BONUSES
AFTER ACHIEVING THE TARGET
Thank you
