Run The World Shot Count Task

In Beyoncé's music video for 'Run The World', there is a total of 153 shots that range between LS, MS and CU. Each shot lasts for a maximum of approximately 4 beats (in the faster paced areas) and a maximum of approximately 8 beats (in the slower paced areas). This creates an effect that the camera is never still and makes the audience feel on edge.

The target audience of this specific music video is primarily women, as it makes them feel stronger and more aggressive when they watch it. This is because Beyoncé creates direct address with the target audience from the first line of the song; "Girls. We run this mother...". This is very effective as it makes the audience feel apart of the video instantly by including them.

Despite this, males are also targeted secondarily. This is speculated from the use of provocative clothing and dance moves used by Beyoncé and the backing dancers. This can also illustrate woman to represent Eve from the bible as a "Temptress" because their provocative dance moves and clothing suggests to the audience that they are trying to seduce the men because that is something only women can do.