Building a Lifestyle Business

RON DOUGLAS

Special thanks to...• Sam England• Brian McLeod• Allen Says & Warrior Forum

Has Anyone Seen Allen Says?

On FacebookOn WarriorForumSucks.com

Old Forum Avatar- A True Legend (Like Big Foot)

In this presentation• Real life examples of how to earn more by working

smarter instead of working harder

About Ron Douglas• MBA, CFA• 10+ years in Internet business• NY Times Best Selling Author • Sold 60k self pub, 1.1M with S&S • Featured on GMA, HSN, Fox News,

ABC, NBC, People Mag, etc.• Former Wall St reject turned work

at home dad

Plan your business around your desired lifestyle

“You’re not working hard enough”• If you keep running to the West will you ever see the

Sun rise?• Maybe you’re not working smart enough• Maybe you’re not selling what enough people want

to buy• Maybe you’re not getting the offer in front of the

people who will buy it

Are You in ‘The Gap?’

• Gratitude• Confident state of flow• Breakdown long term goals into attainable

and specific short term goals• Celebrate

My keys to success• Start projects that can grow on their own• Leverage the motivated efforts of others• Piggyback off of success, fame, & ROI• Trade money for time• Sell evergreen products and services• Create multiple streams of income

Example 1: RecipeSecrets.net• Content site / sales site hybrid• Affiliate traffic from multiple networks• Branded email newsletter• User-generated content brings search traffic• Social media traffic• Publicity

Results - 23.8 million views

Compete.com (RSN vs WF and SP)

Appearances

Third Book - September 6

RecipeSecrets.net sales process

CB $29.97 ebooks & bonuses

Email newsletter

$1 trial web cooking classes $47/mo rebill

$1 trial web cooking classes $47/mo rebill

$19.99 upsell for 5 Star Recipes

5 free recipes$10 off coupon

- Forum = $10 combined CPM

- Specials on physical cookbooks

- Affiliate offers (list segmentation)

- Facebook & Twitter (viral effect)

Content loop coupon strategy

Example 2: VideoForward.com• Members create instant webpages on VF

using embedded videos• Traffic from videos going viral and search• Monetize with Ads (100% payout)• Members automatically affiliates• 50% recurring for new signups• Full training provided

Pricing:

• 7-day trial then $19.95 a month

• $149 a year

• $197 lifetime

Results

An initial push from a few JV partners and now:• 45,853 video pages created• 176,692 links into the site• 4,320 members (active & inactive)• 68% of the members referred by other

members

Example 3: VideoForward Webinar

VF webinar key points

• Leverages YouTube’s popularity• Live demo showing how easy it is• Minimum time commitment• Success stories using the system• $97 lifetime vs. $20/mo• Easy list building, signup is expected

VideoForward webinar example

• E Brian Rose – 274 attended, 83 signups at $97, $8k in sales

• 30.2% close rate• $29.38 per attendee• $4.47 per click• Leverage ROI - build list w/ solo ads, ppc, etc

Example 4: WorkAtHomeChallenge.com

• Free training for biz opp seekers• Three partners building separate lists from

individual webinars• New webinar each week – joint promotion• Presenter gets 50%• Reinvest profits to advertise next webinar

Bonus tips• Publicity• Email marketing• Business insights

3 ways to get publicity

1. Associate your story with something famous 2. Leverage a current story that’s hot3. Do something extreme or outrageous

IM vs. Bank Robbery

Associate your story with something famous

Leverage what’s hot - Obama Girl

• “I gotta crush on Obama” - influential in the 2008 election

• Over 100 million YouTube views

• On NBC, MTV, Fox, SNL, CNN, etc

Do something outrageousJames Wilson - “Husband On Strike”

• Self appointed President of the “Nat. Assoc of Desperate Husbands.

• Stayed on roof in protest of wife not having sex

• Media sensation for 2 weeks, featured on GMA

Email marketing tips

• Strategic free offers (target ideal subscriber) • Sort list by date and resend best broadcasts• Put best broadcasts in autoresponder

sequence • Resend to unopens or non buyers

Business insights• Repurposing one product for different niches• Shared office suites = easy money • Old school still works:

– system to bring in new leads– build a relationship – offset costs with offers & sales funnel

• The difference maker is distribution