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Publishing a Lot of Great Stuff:
Balancing Productivity and Creativity Violina Rindova, McCombs School of Business,
University of Texas at Austin
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1. The Big Picture n Positioning
n Program
n Pipeline
2. Personal Innovation Management n Production versus R&D
n Partnering
n Project management
3. Publishing
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n Markets are structured by categories -- define audience expectations about appropriate and desirable attributes of category members
n Disciplines
n Theories
n Themes
n Facilitate and guide categorization: n Authors cited and work synthesized
n Interdisciplinary boundaries crossing
n Advisor and committee member expertise signals
Positioning
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n Volume n More than a single dissertation project
n Coherence n Some degree of theoretical, thematic or methodological
connection across papers
n Potential n Novelty
n Significance of contribution
n In the eye of the beholder => perceptions may vary across schools
Program
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n An asset n Progress toward tenure
n Throughout an academic career
n A signal n Of project completion experience –“been around the block”
n Of sustained research productivity
Pipeline
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n Production versus R&D
n Partnering
n Project management
Personal Lessons from Innovation Management
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n R&D develops your intellectual assets: n Theories
n Methods
n Databases
n Invest in R&D while in the PhD program!
n Gain some experience in operations
R&D
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n Manuscript development
n R&D is not production
n Track production time out of total research time n 80% of time in first two-three years after graduation
n 60% in the subsequent two-three years
Production
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n Source of many benefits for start-ups – consult relevant literature reviews
n Access complementary skills
n Build “the second research stream”
n Senior colleagues at your institution
n Junior colleagues at your institution
n Friendship networks
Partnering
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n Manage the portfolio: n Balance fast and slow moving papers n Balance exploiting and exploring n Optimize number
n More than one – leverage and learning n Less than a dozen – avoid crowding and forgetting effects
n Establish consistent milestones activities –e.g. data collection, first complete draft
n Regularly assess: n Each project’s status n Relative progress (re-prioritize accordingly) n Overall portfolio
n Take advantage of “hard deadlines” to create urgency – e.g. AOM, special issues
Project Management
+Publishing
n THINK BOLDLY BUT RESPECT THE “CRAFT” AND THE “GUILD”
n AVOID ISOLATION
n PUT YOUR BEST FOOT FORWARD
n REJOICE BUT REVISE
n REVISE, DO NOT RESENT