Picture the African fireplace, elders seated on the African three-legged stool, and generations seating on mats gathered around; listening intently to life wisdom being passed on by the elders through stories, proverbs, parables and sometimes straight talk. Welcome to the RIKA conference!

Proposal for Co-Sponsorship of the RIKA Conference

19 November 2011Sarit Center Exhibition Hall

RIKA Conference DNA• RIKA Conference is designed to become the premier conference for women in

Africa. The intention is to create a platform where generations interact and add value to one another. The RIKA Conference is a nation’s party prepared by women for the generations of men, women, young men and young women!

• RIKA’s bigger and audacious goal is to network generations of women and men from all over Africa, representative of a spectrum of all walks of life; social, cultural, economic, religious backgrounds and perspectives. This means we shall be holding RIKA conference in different countries in Africa every two years.

• RIKA Conference is seeking to partner with organizations who: One; have business projections that transcend generations , or Two; have an Africa-wide vision, or Three; are already doing business across Africa.

About Alabastron• Alabastron Network Trust is a non-profit organisation launched in 2008 by Laimani Bidali.

• The mission of Alabastron is to continuously equip women with life skills that help them

identify and overcome self defeating patterns and renew their minds through increased self

awareness, self esteem and self confidence in order to live significantly.

• Alabastron has five programs. The Renewing Self program is one of Alabastron’s programs

and is currently in its 9th season. So far, 1,500 women have successfully been through this

program, with over 80 volunteer guides.

• Please visit www.alabastron.org for more information. The Alabastron Network Trust has

offices at Othaya Road, Gate No. 29.

• RIKA is one of Alabastron’s initiatives to equip generations to live significantly.

Conference themesand objectives

Overall theme: My Generation will Impact Generations! The objective is to rally generations to

positively impact other generations.

• Theme 1: Let's inspire women to live beyond their past circumstances. The objective is to

encourage women to focus on the future no matter their past circumstances.

• Theme 2: Let's invest in women social enterprises. The objective is to showcase and encourage

women currently involved in social enterprises that provide essential services to our

• communities.

• Theme 3: Let’s connect your dreams to opportunities and money.

The objective is to assist women to seize opportunities and in the

process make a living.

• Theme 4: Let's equip today’s young women with life skills to live

significantly. The objective is to empower young women in universities

and colleges to overcome the numerous challenges they face.

Conference themes and objectives (Cont.)

Facts and Figures about theRIKA Conference

• RIKA is an annual Alabastron Conference

• Over 1,000 women will attend the event

• Over 15,000 women will have read, heard about and interacted with

Alabastron before the event

• This conference is designed to become the premier generational

platform in Africa

• The conference targets Alabastron Alumni and women in general of the

AB social class

Facts and Figures (Cont.)

After the conference

• Audited accounts

• Stories on media

• Links on the Alabastron website

Facts and Figures (Cont)

How do we marketthe event?

• 10 talk shows on Kiss 100 and Capital FM

• Real life Alabastron articles on True Love in August, September, October

and November – over 15,000 readership

• Advertisements on radio in September and October

• Stories on RIKA on the Alabastron website from August (our website has a

hit rate of 10,000 visitors) www.alabastron.org

• Unlimited promotions on Face book and Twitter to promote the conference

• Distribution of over 50,000 brochures in malls including: Village market,

Lifestyle, Westgate, Galleria, Junction, Prestige and T-Mall

Sponsorship packages:Platinum Partner• One exclusive theme during the conference

• Your company will be mentioned on all radio ads

• A banner ad on www.alabastron.org which receives over 10,000 hits

• Target of more than 1,500 Alabastron Alumni

• Mentions as our Platinum Sponsor on our articles in True Love magazine (August to November)

• 10 minute “meet the face behind the product” session during the conference with live audience of

over 1000 women

• We have 2 big screens set up during the conference your company logo will run on the screens

• Your logo will be on every print item listed previously

• Two professional booths provided during the event

• MC on the day to mention your company throughout the day and to highlight your brand – content to

be agreed before the event. The investment for a Platinum Sponsor is Kshs 3,000,000

Sponsorship packages:Gold Partner• Your company will be mentioned on all radio ads

• A banner ad www.alabastron.org which receives over 10,000 hits

• Target of more than 1,500 Alabastron Alumni

• Mentions as our Platinum Sponsor on our articles in true love magazine (

August/September/October/November)

• 5 minute meet the face behind the product session during the conference with live audience of over 800 women

• We have 2 big screens set up during the conference your company logo will run on the screens

• Your logo will be on every print item listed previously

• One professional booths will be provided during the event

• MC on the day to mention your company throughout the day and to highlight your brand – content to be agreed

before the event

• Audited RIKA Conference Accounts after the conference

The investment for a Gold Sponsor is Kshs 1,000,000.

Sponsorship packages:Silver Partner• Your company will be mentioned on all radio ads

• A banner ad www.alabastron.org which receives over 10,000 hits

• Target of more than 1,500 Alabastron Alumni

• Mentions as our Platinum Sponsor on our articles in true love magazine ( August/September/October/November)

• 5 minute meet the face behind the product session during the conference with live audience of over 1000 women

• We have 2 big screens set up during the conference your company logo will run on the screens

• Your logo will be on every print item listed previously

• One professional booths will be provided during the event

• MC on the day to mention your company throughout the day and to highlight your brand – content to be agreed

before the event

• Audited RIKA Conference Accounts after the conference

The investment for a Silver Sponsor is Kshs 500,000

Other packages:Individual or Corporate

• This can be discussed based on the needs and

requirements of the company or individual. We

can tailor make appropriate packages based on

your budget.

• They co-sponsor any portion of the budget.

Benefits of beinga Co-Sponsor

• You get a live audience of about 1,000 women

during the conference;

• The audience, women in the AB social class, would

be great for your business;

• You create awareness of your brand to a live

audience;

• Associate with other great brands.

We are happy to meet with you to maximize

your Return on Investment in the RIKA

Generational Conference

E-mail: sponsor@rikaconference.com

Call: Florence on 0719 504 104

Thank you!