The edupreneurial pedagogic method:An authentic environment as a base for effective

education

Welcome

Outline

• Introwhat’s in it for me/the audience?

• Different education methods needed? Mindset of the new generation/video.

• Edupreneurial !? • Authentic environment? Key element: creating added

value!! – ILC ( ½ a year)– LE Game ( ½ a day)

• Now? New LC veenkoloniaal goud, LA Game Korean

• ResuméSomething useful to take to home

Personal introduction

Drs. Henk RoelofsSenior lecturer at the Stenden university in Emmen, the NetherlandsLogistics, economics, etc.Project manager entrepreneurial projects: Action, ActionB, ActionC,Learningcompanies, SIFE, CBC, etcEntrepreneur

Mrs. Shilpa Samplonius Rautlecturer at the Stenden university in Emmen, the Netherlandeconomics, etc

Our Focus: The experimental method

applied LEs Games -testing hypothesis!-

Emmen, The Netherlands

The road to “edupreneurial“: Action-programs• EU financed program to support Entrepreneurship

– (former) Students and workers of the Drenthe university and its partner Drenthe College

• Goal– Change culture (Entrepreneurial attitude: edupreneurial!)– Risk reduction (€ & support)

Average retention rate(after 24 hours)

Lecture 5%Reading 10%AV presentation 20%Demonstration 30%Discussion group 50%Practice by doing 75%Teaching others 90%

David Sousa, How the Brain Learns

Learning by doing

“I hear and I forgetI see and I remember

I do and I understand”(Confucius)

Edupreneurial

• Learning entrepreneurship• Providing risk and added value• Experience in a pull system

The edupreneurial method is an educational method based on experiencing successes , and learning from failures in learning entrepreneurship. It is “action learning” , learning by doing, so the effectiveness of the learning process is better than other learning systems like lectures .The difference of such a learning environment with a professional environment is that it is allowed to make mistakes, sometimes even encouraged to make mistakes. Since making mistakes are regarded positive in the acquiring of entrepreneurial competencies. Such an edupreneurial learning environment should have the dynamics that make it possible to learn from making mistakes and from experiencing successes. An environment in which there is a “risk” aspect, with the opportunity of each participant to create value and learning by successes of doing it, or not.

Mary Coulter

“Our definition of entrepreneurship is

the process whereby an individual or group of individuals use organized

efforts topursue opportunities

tocreate value

and grow by fulfilling wants and needs through innovation and uniqueness, no matter what

resources the entrepreneur currently has.”

Mary Coulter

“The Entrepreneurial Process” characterized by:• A context to identify

opportunities• Possible competitive

advantage(s) to start• Engage in activities that are

entrepreneurship in action

Push Pull

Authentic learning environment**Herrington, Anthony and Herrington, Jan, 2008

1. An authentic context that reflects the way the knowledge will be used in real life.

2. Authentic activities3. Access to expert performances and the modeling of

processes4. Multiple roles and perspectives5. Collaborative construction of knowledge6. Reflection7. Articulation8. Coaching and scaffolding9. Authentic assessment

a “short term” and a “long term” authentic learning environment

• Case study 1: ILC, international learning companies.– In education there is a critical dividing line

between sufficient (pass) and not sufficient (fail), but in business there is a critical dividing line between good and not good. That is something entirely different.”

• Case study 2: LE Game, a business role game.

International Learning Companies

An authentic leaning environmenta “short term” and a “long term” authentic learning

environment

What is an ILC?

• The Client– A real company with a real problem

• The Project Team– An international and multidiscipline group of

students, active during ca. 5 months• The Quotation– Problem definition; agreement on product and costs

• The Advisory Board– Teachers and experienced entrepreneurs

Examples of former ILC´s• GD ConsultancyClient: Repak bvAssignment: Design an assembly line to produce a deep drawing machine in Emmer Compascuum

• 2 beClient: Medex Dutch cosmetic manufactureAssignment: find importer for the German market

After success a new ILC:Explore the Italian market

Examples of former ILC´s• Full Colour FestivalClient: Foundation EarthAssignment: Organize a multicultural festival in Emmen

• GolfClient: Kentfort bvAssignment: Make amarketing plan to enter the Dutch market for a golf software selling company from Germany

Examples of former ILC´s• MicroprojectsClient: MMF Assignment: create and maintain a microcredits network in Malawi

• Later on:Burundi

LE Game

• Learning entrepreneurship• Providing risk and added value• Experience in a pull system

`Nothing succeeds like success` Oscar Wilde

Content game simulation

Outline

• Start: every Entrepreneur starts with capital of€ 2.500 (cash & kind)

• Create added value: purchase, produce and sell to the market

• Experience risk• End: after ca. 2 hrs. the income statement /

balance sheet ….the winner is…

Using positive emotions

Market orders

Order

Product type 

Color

 

 

Dark grey

 Brown

 Green

 Black

 Yellow

Quantity Price/unit Total

1 1460 1460

Roles overview in LE GameAnimation

Game overview

Trader 1

Production 4

Supplier raw materials

1 Production 2

Supplier raw materials

2Supplier rawmaterials

4

Production 3

Suppler raw materials

3

Trader 2 Trader 4Production

1

Trader 3Market finished

products

Market raw materials

New Learning Companyhttp://www.veenkolionaalgoud.nl

No Chinese

No money

Reference creation

Use your senses

observation

smell

taste

touch

sight

sound

storage

brains

Thinking levels

instinctive

Intuitive

rational

subconscious

experience

processing

The XII conference in Riga:Let’s experience positive emotions

Our focus:The experimental method, i.e.

applied in LEs Games -testing hypothesis!-

Interested? Help us testing!Contact us: henk.roelofs@ stenden.com