Commercial Radio Show & In-Store Show Review

Our first radio station was a drive-time show which was aired from 5 pm – 6 pm on a Friday night. Because we chose to do it on a Friday night, the song genres were quite similar as people who listen to the radio during this time may be driving home from work, or getting ready to go out. Although we followed our initial idea, there were certain aspects of the show which could’ve been changed.

The show itself flowed and there was no dead air between each song, as well as this the fading in and out from each song made the show sound more professional. The speech content of both me and Phoebe speaking had a balanced volume and there was no dead air. We also involved the audience by inviting them to tweet into our shows Twitter account; we also had conversations about films, weather and festivals which are suitable conversation topics for our target audience.

Although the majority of the show overall was a success, I believe that in some of the parts where speech was involved Phoebe went a bit off topic and discussing things that may not seem appropriate for a radio station.

Our second station was an in-store radio show which was played in Disney Stores. The show was planned to be aired from 1 pm – 2 pm on a Saturday. We chose this time as it will be during the stores highest selling peak because it is after people have had their lunch and will then be continue with their shopping. Also Saturdays are when most people do shopping meaning this day is when the store will be its busiest compared to other days. The genre of the songs were all Disney themed, meaning it will mostly appeal to a younger audience as many young children tend to watch Disney films and will know the songs which are played. We tried to play songs from films which have toys of the characters being sold within the store.

The show flowed and there was no dead air between the songs and the speech, as well as this the fading in and out made the show sound more professional. The conversations we had were aimed at a younger audience so they could get involved, such as the top 20 Disney films and which toys are being sold in store. This could also be informative for parents and carers. We also did activities such as guess which song is coming up next, meaning that the people participating would go up to the till and tell the shop assistant which song they think is coming up next, as well as giving their name; then the winner would be announced through the radio. This activity would make the shopping experience more exciting for the younger ones and getting them involved.

I believe that the show overall was a success, but it could’ve been a bit longer by adding more songs and speech in.