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Indian Retail Formats
ADARSH CHORDIYA (13BSP0035) KULDEEP DESHMUKH (13BSP1252) TANUJA DONGRE (13BSP0863) SAKSHI GOYAL (13BSP0684) GALI SIVADITYA (13BSP0244)
RETAILING
“ Retailing includes all the
activities
involved in selling goods or services to the
final customers for personal, non- business
use
-Philip Kotler
RETAIL FORMATS
Amounts of Service Product Line Relative Price
AMOUNTS OF SERVICE
Self Service Limited Service Full Service
SELF SERVICE
“locate-compare-select “Vending Machines, Big Bazaar, Wal-Mart
Amounts of
Service
LIMITED SERVICE
“locate-compare-select”+Assistance = High PriceWhile purchasing
Amounts of
Service
FULL SERVICE
locate-compare-select + ASSISTANCE = High Price
Amounts of
Service
PRODUCT LINE
SPECIALITY STORE
DEPARTMENT
STORE
CONVENIENCE
STORESUPER
MARKETSUPER STORES
CATEGORY KILLER
SERVICE RETAILER
SPECIALITY STORE• Narrow Product Line• Concentrate on apparel, jewellery, fabrics, furniture
DEPARTMENT STORE• Different kinds of products are sold under the one
roof to facilitate buying, customer service and control.
• Operated by appointing experts as it is large scale and generates good profit.
Product Line
CONVENIENCE STORE• Location advantage• Customized service
SUPER MARKET• Large, low cost, high volume, low margin, self-
service store.• Urban areas and semi-urban areas.
Product Line
SUPER STORES• Very large stores traditionally aimed at meeting
consumer’s total needs
CATEGORY KILLER• Offers a complete mixture in a category
SERVICE RETAILER• Product line is actually a service
Product Line
RELATIVE PRICE
DISCOUNT STORE
OFF-PRICE RETAILER
Independent off-price retailer Factory outlet
DISCOUNT STORE• Prices lower than orthodox retail outlets and
selling higher volume.• Offers a limited range of products.
OFF-PRICE RETAILER• Wholesale prices. • Sell at as low as 50% during off the season,
clearance outlets.• Located in Shopping Malls
Relative Price
Independent off-price retailer• By individuals like entrepreneurs or are the part of
some large companyExample Store retailers such as Raymond and Park Avenue owned by Raymond
Factory outlet• Manufacturers sell their stock directly to the public.Factory outlets in shopping malls.Example Factory outlets in Amanora Town Centre
Relative Price
RECENT TRENDS IN RETAILING• The India Retail Industry accounts for over 10% of the
country's GDP and around 8% of the employment.
• According to the Global Retail Development Index, India is positioned as the foremost destination for Retail investment.
• Age group of 20-34 with a considerably high purchasing power.
• The India Retail Industry is gradually inching its way towards becoming the next boom industry. Best example for this growth is online and e-retail business
• Not a single mall in India a decade before and just a few years ago only a handful of them were striving, today there are more than 50 malls across different cities and 2 years from now around 500 malls are predicted to come up.
• Brands like Big Bazaar and Pantaloons who made their products and services accessible to all classes of people and today the success of these brands proves the potential of Indian retail market.
RECENT TRENDS IN RETAILING
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