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FRANCHIZING OF COLLEGES AND ITS IMPACT ON EDUCATIONAL

INSTITUTIONS.

SUBMITTED TO: Dr. ZAHID RIAZ

Dr. ASIF KHAN

ANS GHOURI

L1F12MSMG0043

MS (MANAGEMENT SCIENCES)

UCP BUSINESS SCHOOL

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TABLE OF CONTENT

INTRODUCTION 03

LITERATURE REVIEW 03

RESEARCH QUESTION 04

RESEARCH AGENDA 04

RESEARCH OBJECTVES 05

RESEARCH METHODOLOGY 05

POPULATION 05

SAMPLE AND SAMPLING TECHNIQUE 05

TIME SCALE 06

REFERENCES 06

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FRANCHIZING OF COLLEGES AND ITS IMPACT ON EDUCATIONAL

INSTITUTIONS.

INTRODUCTION

Franchising system continues its unstoppable advance in the whole world as in

the developed and developing countries. Therefore, it is not surprising that it is a

topic that centers the attention of research on the area of business now a day.

Usually franchising system is a dual system constituted by own and franchisee

units. The objective of this study is to compare the efficiency of own units

opposite to the franchisee units. This field of research has not been very

developed and scantily treated on the scientific international research. This study

reveal an analysis of the efficiency and effectiveness of franchisee college in

Pakistan, shows how private management is overlapping, revealing the

implication for future opportunities to "franchise" an educational model.

KEY WORDS: Franchising, Franchisor, Franchisee, Efficiency, Effectiveness,

Dual system.

LITERATURE REVIEW

Franchising is arrangement where one party (the franchiser) grants another party

(the franchisee) the right to use its trade-mark or trade-name as well as certain

business systems and processes to produce and market a good or service to

certain specification.

Franchising has been on up now a day’s especially in educational system. Much

more has been said about the positive aspects of franchising in literature but

there is a little about the negative impacts of franchising in service sector.

According to Richard L. Priem (2005), The errand of franchising gives rise to

several flaws and short comings which lead to inefficiency in business enterprise.

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The onrush trend of franchising is undoubtedly lucrative for business

entrepreneur but it is lowering the standard of education. Curry et, al (2002).

Franchisor are more interested in giving services in the field of education and in

making money but franchisee tends towards earning money.

Franchising provides an increasingly important vehicle for entrepreneurial wealth

creation and accounts for large and growing share of business in the service

sector (Sorenson-Strategic Management Journal 2001). Franchising help us to

enhance and expand our business as well as entrepreneurial skills.

Franchising is already an important component of global strategy in many service

sectors (Sk kundu-Journal of international Marketing 1998). Global strategy is

also using franchising systems to increase their efficiency and effectiveness all

over the world.

Franchising results negative, when have impact of agency theory. (Rajiv P. Dant,

2008). Agency theory has impact on franchised units in which principal and agents

have conflict of interest. Agency theory is the branch of financial economics that

looks at conflicts of interest between people with different interests in the same

assets.

RESEARCH QUESTION

Franchising has negative impact on efficiency and effectiveness of

franchised units in educational Institutions.

RESEARCH AGENDA

Franchising System in Colleges: A Comparative analysis of efficiency and

effectiveness of own units vs. franchised units.

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RESEARCH OBJECTVES

• What are the main reasons for giving contracts to franchisee by colleges?

(Franchiser)

• How the charter of franchisor does managed by franchisee.

• What is the impact of franchised units on students regarding quality

education

RESEARCH METHODOLOGY

My research is of exploratory nature so I am using qualitative methodology of

research.

POPULATION

Population will be Punjab Group of Colleges (fastest growing private institution in

Asia).

SAMPLE AND SAMPLING TECHNIQUE

• Snow Ball sampling technique will be used.

• Sample size is not yet decided because it is too early to ask about it.

• 30 – 40 minutes interviews from franchisor as well as franchised units.

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TIME SCALE

� February, March and April 2013: Literature review.

� May 2013: Draft Literature review.

� June - July 2013: Summer (vacations) no work.

� August 2013: work on research strategy with supervisor.

� September 2013: Application of Research strategy.

� October 2013: Collection of Primary data.

� November and December 2013: Analysis of data.

� January 2014: Results.

REFERENCES

• Sorenson, “Strategic Management Journal”, (2001)

• SK kundu, “Journal of international Marketing” (1998)

• Richard L. Priem, “Franchising in Brazil and America”, (2005)

• Curry et al. [7], “Trend of franchising for business entrepreneur”, (2002)

• Rajiv P. Dant, “Co integration Analysis of the Correlates of Performance in

Franchised Channels”, (2008)

• Sorenson, “Strategic Management Journal”, (2001)

• Dirk van Damme, “Quality Issues in the Internationalization of Higher

Education”, (2001)