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This is a slideshow I did to present my research proposal about senior citizens and social media.
Citation preview
ISI 5101: Final Research Proposal
Computer Education Workshops About Facebook at OPL and Senior Citizens
http://recruiterpoet.files.wordpress.com/2011/06/elderly2.jpg
Problem Statement
“The goal of this study is to investigate the impact of computer education workshops at the Ottawa Public Library on the awareness of selected groups of senior citizens regarding the disclosure of personal information on Facebook.”
Introduction
Some prior research regarding seniors and social media
Plan to address gaps Some information about seniors and the Internet Little information about seniors and social
media No information about library education programs and seniors' information literacy
Potential Benefits
Provide more information about onlinebehaviour of this demographic Educational programs can be tailored to
their needs and interests Beneficial for the promotion of library services
Definitions
Personal data: Information about an individual person, such as name, social security number, age, occupation, marital status, etc. (Reitz)
Senior citizen: An elderly person who may require special assistance in accessing and using the facilities, services, and collections of a library (Reitz); individuals aged 65 and over (Turcotte & Schellenberg)
Definitions (cont'd)
Social media: An electronic service (usually Web-based) designed to allow users to establish a personal or organizational profile and contact other individuals for the purpose of communicating, collaborating, and/or sharing content with them … Examples include Bebo, Facebook, Twitter (Reitz)
Literature Review: Brabazon
Discusses “digital divide” Will engaging seniors in Internet usage
help to ease isolation? Governments need to decide role in
promoting information literacy for seniors Municipal governments?
Focuses on Australia Did not discuss what government role
should be
Literature Review: Hogeboom, et al.
Examined impact of Internet/social media usage on relationships of older adults (50+)
Conclusion: positive impact, prevents isolation American, focuses on African-Americans,
Hispanics, and residents of Florida Good general idea of how older adultsinteracting
Literature Review: Lehtinen, Nasanen, & Sarvas
Examined how small sample group (4 men, 4 women, aged 58-66) used Finnish networking site Netlog
Main concerns for older users: privacy, lack of confidence
Suggested new social networking site for older adults with real-life social events for promotion
Impact of library programs?
Literature Review: Pew Research Center
Proportion of Americans 65+ who use Internet is steadily increasing
Main barriers: lack of knowledge/experience/interest, age-related physical disabilities (i.e. vision)
Enthusiastic when accustomed Some limitations on interview questions
Non-responses allowed
Study Framework
Brabazon: digital divide Hogeboom, et al.: increased isolation for older
adults Pew Research Center: reservations due to lack
of knowledge/experience/interest, age-related physical disabilities
Lehtinen, Nasanen, & Sarvas: real-life events could lead to increased usage of social media
Study Framework (cont'd)
Theory: library programs (real-life events) could have positive impact on seniors' information literacy
Reduce concerns through education Lessen digital divide
Examine Ottawa Public Library's “Techno Buddies” program
Methodology: Interviews
Little to no research, not much known about demographic (Beck & Manuel, 2008, 77)
Structured interviews = quantitative Interview schedule (5-8 questions with
predetermined responses) Unstructured portion = qualitative
Discussion about user experience Unbiased sample with low margin for error Triangulation
Methodology: Content Analysis
Used to examine large quantity of transcribed interview data
Quantitative Word count (structured interview)
Qualitative Coding to look for meaning (unstructured)
Inter-rater reliability
Time Frame
Interviews: at least 3-4 months Coordinating schedules Unstructured portion will take more time Transcribe data
Content analysis: at least 6 months Quantitative and qualitative Coding
Works Cited
Beck, S.E. & Manuel, K. (2008). Practical research methods for library and information professionals. New York: Neal-Schuman Publishers, Inc.
Brabazon, T. (5 December 2005). From Eleanor Rigby to Nannanet: The greying of the World Wide Web. First Monday, 10(12).
Works Cited (cont'd) Hogeboom, D.L. et al. (January 2010). Internet
use and social networking among middle aged and older adults. Educational Gerontology, 36(2).
Lehtinen, V., Nasanen, J., & Sarvas, R. (2009). “A little silly and empty-headed”: Older adults' understandings of social networking sites. People and Computers XXIII – Celebrating People and Technology.
Ottawa Public Library. (2012). Library programs. Retrieved from: http://biblioottawalibrary.ca/en/main/program
Works Cited (cont'd)
Pew Research Center. (28 March 2004). Older Americans and the Internet. Retrieved from: http://www.pewinternet.org/Reports/2004/Older-Americans-and-the-Internet.aspx
Reitz, J.M. (2012). Online Dictionary for Library and Information Science. Retrieved from: http://www.abc-clio.com/ODLIS/odlis_p.aspx
Turcotte, M. & Schellenberg, G. Statistics Canada. (2007). A Portrait of Seniors in Canada: An Introduction.