Research Methodology and Fundamentals of MR

CALL CENTER AUDIT FOR DISH TV

Presentation by –Rahul ShindeApurva GhateSandesh Puli

Marketing & Strategic Overview

• Widespread awareness & continual growth

• Annualized marketing spend

• First entrant in DTH category

• Key Competitors

Background & Role of the Research

As of 31st October, 2012 Dish TV had about 13million customers.

Asia’s largest satellite television provider.

Least waiting time and quick response

Customer Oriented

Objectives

Business objective

Research Objective

Customer Satisfaction

Recommend best practice model

Calling script

Database assurance

Suggested approach & Research Targets

Qualitative approach : One to one discussion

Quantitative approach : Questionnaires

Reporting Requirements

Report : Hard copy & PPT

Time : Between November & December.

Budget : 2lacs

THANK YOU !!!