Research and planningNEWPAPER PROJECT

Samantha Carter

Brief

Make the first two pages of a local newspaper along with:

A poster for the newspaper. Two hyperlinked pages from the papers

website.

My Target Audience

Local Chelmsford residents People who already read newspapers such as

the Echo and the Gazette People aged 18+ (newspaper readers tent to be

older)

I decided that I do not want a specific audience other than people living in the local area, so I will ain to target it at a wide range of people.

Newspaper

First two pages of a local newspaper

I want to make my newspaper attractive for the local community but I will still need to keep to the usual

newspaper conventions. I will use stories that will would interest a range of people

rather than just focusing on one topic. I will include stories that effect the local public and will also

interest them: Council issues

Local entertainment Sport stories

Website

I will use the same stories from my newspaper as a summery for the

website.

I will again have to stick to the usual

conventions of a newspapers and their

websites.

Poster/Advertisment

• The poster for my newspaper will just be introducing what it is.

• I want it to stand out- to make the public interested in it

• I also want the strap line to be something that will stick with the people who see it, so they remember it and my newspaper.

Rules and Regulations PCC Code

  When making my newspaper there will be certain rules I will need to follow, from the stories, content

and pictures to avoid offence and to insure professional standards in my product. These are the 16 points from The Press Complaints Commissions with the code I will need to follow:

Accuracy Opportunity to reply

Privacy Harassment

Intrusion to grief or shock Children

Children in sex cases Hospitals

Reporting of crime Clandestine devices and subterfuge

Victims of sexual assault Discrimination

Financial journalism Confidential sources

Witness payments in criminal trials Payment to criminals

Existing product Analysis (newspaper)

• This is a cover from the Echo newspaper.

• The logo stands out amongst all of the stories.

• All of the headlines have been made very bold- each one in

different colours.

• There is a lot on the cover- main stories, pictures and

adverts.

Existing product Analysis (website)

• This is the home page from the Southend Echo newspaper-the

same paper as the cover

• The first thing you look at is the newspaper logo as they have

made it big and bright, so I people know and remember what

they are reading.

• It clearly has a lot going on, with different links and stories

• There are also a lot of eye-catching advertisements, which I

plan to include in my own website.

Organisation

Skeleton of each product (newspaper, website and poster)

Write stories for both newspaper and website Come up with logo and strap line for newspaper

Design poster Take pictures

Design final layout of website and newspaper Put together all products with stories and pictures

Evaluation

How I made my product

MAIN-Newspaper PagesMade in Microsoft Publisher-used set layout, which I added to my

skeleton outline, and inserted my logo and photos.

1. Copied my stories and logoInto the layout in publisher.

MAIN- Newspaper Pages

MAIN- Newspaper Pages

Website Pages

Website Pages

Poster

Personal Evaluation

Do you feel that you have attracted your target audience and how?

Yes I do feel I have attracted my target audience:

I have clearly targeted it at people in the local area

I have used a variety of articles in entertainment and news.

What have you learnt about technology while making this product?

I have used a lot more of Microsoft publisher in depth- making both my newspaper and

poster in the program.

I have used a new program-Front Page to make my website, so I feel I have furthered

my computer knowledge.

What would you change to improve your product?

I would have liked to of included more articles

I would have changed the colour scheme

What do you feel you have learnt since your first task?

I feel i have improved on time managment. I feel my technology knowledge has

improved. I feel I produced more useful research and

planning work I looked further into newspaper concepts- to

help it fit the genre.